How Mailchimp vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Mailchimp and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Mailchimp vs. 23FormBuilder – The Showdown of Landing Page Creators
Choosing the right landing page builder can feel like assembling the ultimate marketing team, akin to picking the best superheroes to tackle digital challenges. Each tool brings unique strengths to the table, whether it's powerful features, ease of use, or superb support. In this article, we'll explore three leading platforms—Instapage, Mailchimp, and 23FormBuilder—unpacking their functionalities and benefits to help you discover which one will meet your marketing needs. Our examination will not just inform your choice but also provide actionable insights, making the decision less daunting and more engaging. Just like decoding a superhero’s powers, we’ll break down what makes each builder stand out in its quest for your landing page success. By comparison's end, you'll be equipped to make the right call, ensuring your landing pages captivate and convert your audience effectively. Join us as we gauge the features, performance, and value of these contenders to find out which one can truly elevate your online marketing strategy.
Meet the Contestants
In the vibrant world of landing page builders, Instapage, Mailchimp, and 23FormBuilder are well-known figures, each holding distinct places in marketers’ hearts. Instapage takes center stage as the powerhouse tool renowned for its user-friendly interface and impressive customization options, enabling marketers to craft stunning landing pages that maximize conversion rates. Conversely, Mailchimp has established itself as a reliable platform primarily celebrated for its email marketing but doesn’t fall short in providing solid landing page features as well. Lastly, 23FormBuilder shines by focusing on form creation to simplify lead generation and data collection, bringing an intuitive approach that appeals to users looking for straightforward solutions. Together, they create a competitive ecosystem where marketers can choose the perfect fit based on their unique objectives. This friendly rivalry prompts innovation, ensuring that users derive consistent value from these platforms, ultimately leading to enhanced customer engagement and more effective digital marketing campaigns.
Round One - Feature Showdown
Template Variety and User Experience: A Closer Look
When it comes to templates, a user-friendly interface becomes paramount. Mailchimp offers an assortment of customizable templates, allowing users to create captivating landing pages even without extensive design skills. However, some users find its layout options somewhat restrictive after a certain point, particularly for more advanced customizations. On the other hand, 23FormBuilder focuses heavily on form customization, providing numerous styles to suit varying needs but lacks the extensive template library that some competitors feature. Instapage, however, truly excels in this regard, showcasing a vast collection of high-converting templates designed to cater to diverse industries and marketing goals. Users can choose from professionally crafted templates, enabling them to create stunning and unique landing pages quickly. With Instapage’s robust drag-and-drop interface, even those with minimal technical knowledge can effortlessly craft their pages without cutting corners on aesthetics or functionality.
Instapage: Leading the Charge in Customization
What really sets Instapage apart is its unrivaled emphasis on customization and conversion rate optimization tools. Beyond just templates, Instapage empowers marketers with features like A/B testing, detailed analytics, and dynamic text replacement, maximizing their chances of conversion. Marketing professionals can leverage its powerful integration capabilities with various CRM and email marketing software, ensuring a seamless workflow that enhances productivity. This adaptability makes Instapage not merely a tool but a partner in achieving marketing success, fostering a relevant landing page experience that builds brand trust and nurtures customer loyalty. Users appreciate the ease with which they can make adjustments on the fly, creating bespoke campaigns that resonate with their target audience while maintaining immaculate attention to detail in design and messaging.
Round Two - Speed and Performance: Who's Fastest?
Imagine you walk into a coffee shop only to find the line is moving at a snail’s pace—the same applies when users interact with slow-loading landing pages. Speed is crucial for online success; even a slight lag can deter potential customers. In this round, we’ll dig into how each platform stacks up in terms of performance, ensuring that every user experience is optimized to maintain engagement and prevent abandonment of any ongoing conversions.
Why Instapage Steals the Speed Crown:
- Lightning-fast loading times with a focus on optimizing page speed
- Dedicated infrastructure that ensures better uptime and performance
- Minimized resource-heavy elements that can slow down pages
- Comprehensive performance tracking to identify areas needing improvement
Speed Wins for Mailchimp:
- Steady loading times thanks to optimized backend services
- Fast integration with email marketing platforms for rapid deployment
- User-friendly performance analytics that aid in monitoring speed
23FormBuilder's Performance Perks:
- Effective caching techniques to speed up loading times
- Mobile responsiveness ensures quick access on all devices
- Smooth user experience through intuitive form presentation and engagement
After assessing speed and performance, it's clear that Instapage stands out as the best choice for those prioritizing quick loading times and a seamless user experience. Mailchimp provides solid proficiency but may not match the level of optimization found in Instapage. 23FormBuilder is reliable, especially when it comes to its forms, but again, does not quite compete with Instapage's speed-driven offerings.
Round Three - User-Friendliness and Learning Curve
Navigating a new platform can feel intimidating for some. However, all three contenders have designed their user interfaces to be welcoming and intuitive. Mailchimp offers clear tutorials for beginner users, making it easy for newcomers to get on board and start creating effective landing pages. 23FormBuilder, with its straightforward design and easy setup, is particularly user-friendly, ensuring that even the least tech-savvy individuals can swiftly grasp its functionalities. Instapage also prioritizes ease of use, boasting an intuitive drag-and-drop editor that eliminates coding headaches. This allows marketers of all skill levels to experiment with layouts and designs without feeling overwhelmed. Each of these platforms ultimately seeks to foster a space where users can blossom into proficient builders, allowing creativity and marketing ambitions to unfold more naturally.
Round Four - Support Systems Against Challenges
Picture the customer support of these platforms as heroic sidekicks, always prepared to swoosh in and save the day. Instapage shines with its extensive support options, offering 24/7 chat support, comprehensive tutorials, and a knowledge base filled with valuable resources. Mailchimp provides excellent support, with a robust community forum and timely email assistance that keeps customers informed. On the other hand, 23FormBuilder offers decent email and ticket-based systems for resolving issues but could enhance its real-time support options. Highlighting strengths in support, each platform remains dedicated to ensuring users receive the assistance they need to conquer their marketing challenges.
Round Five - Exploring Pricing Structures
Understanding pricing is pivotal in selecting the right platform. Instapage, while slightly higher in initial investment, often proves its worth through continuous updates and superior conversion capabilities. Mailchimp’s pricing is flexible, allowing users to choose plans based on email marketing needs, making it accessible for small businesses. Meanwhile, 23FormBuilder features competitive pricing focused on form-building functionalities, appealing to those primarily looking for data collection. Each solution has its strengths; thus, evaluating your priorities will ensure you make a decision that aligns with your budget and objectives.
In conclusion, while all three platforms offer unique advantages, identifying the one that aligns with your needs will enhance your landing page success. Instapage emerges as a formidable contender through its customization capabilities and performance optimization, while Mailchimp and 23FormBuilder hold notable strengths in ease of use and pricing. Ensure you reflect on your specific requirements, and consider testing Instapage through a free trial to witness firsthand its potential in transforming your landing page experience.
