How Launchaco vs. Carrd vs. Instapage stack up against each other

Compare Instapage with Launchaco and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Launchaco and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Launchaco vs. Carrd – Who Stands Out in the Landing Page Battle?

Imagine stepping into a lively arena where digital marketers showcase their favorite landing page builders, much like superheroes unveiling their skills. Each contender - Instapage, Launchaco, and Carrd - approaches the challenge with distinct strengths and unique features. Just as you would choose a hero based on the mission at hand, selecting the right landing page builder is crucial for achieving your marketing goals. In this article, we'll embark on an enlightening comparison to see how each platform stacks against the others. We'll explore their features, usability, support, and pricing, all while maintaining a friendly tone to make this an enjoyable read. By the end, you will have a clearer understanding of what each platform offers, which can help you make an informed decision. So sit back, relax, and let's dive into this friendly showdown of landing page builders.

Meet the Rivals: A Friendly Introduction

In the digital marketing arena, three platforms have emerged as formidable contenders: Instapage, Launchaco, and Carrd. These friendly rivals have each carved out their niche in the world of landing page creation, making it essential for marketers to understand what they uniquely bring to the table. Instapage shines with its powerful customization tools and conversion optimization features, making it a favorite among marketers aiming to maximize their results. On the other hand, Launchaco attracts entrepreneurs and small business owners with its simplicity and ease of use, helping them create engaging landing pages in no time. Lastly, Carrd appeals to creatives who prefer a hands-on approach and want stylish pages that showcase their work without breaking the bank. With each platform offering distinct strengths, the overall decision will hinge on the specific needs and preferences of the user. Who will emerge victorious? Let's break down their features and see how they perform in various aspects.

First Round – Feature Showdown: What's Under the Hood?

Template Variety and User-Friendly Design

When it comes to selecting a landing page builder, features like template variety and ease of use are crucial. Instapage provides marketers with an extensive library of customizable templates specifically designed for conversion. This platform goes beyond basic templates, allowing for intricate design tweaking to align with brand guidelines. In contrast, Launchaco offers a more limited selection that is easier for beginners but may lack depth for advanced users looking for more customizability. Carrd, true to its name, offers templates that are attractive and straightforward but might not cater to more complex marketing campaigns. Overall, while each platform has its strengths, Instapage stands out with its combination of variety and user-focused designs that cater to both novices and experts. With a few clicks, users can create an engaging, professional-looking landing page that drives conversions.

Instapage: Your Partner for Creative Control and Performance

Instapage is not just a landing page tool; it's designed to be a partner in your marketing success. Its primary focus on customization ensures users can easily tailor landing pages to meet their unique objectives. The platform excels in conversion rate optimization and marketing analytics, which can be game-changers for businesses seeking to lower costs while maximizing returns. Instapage delivers a suite of features, including A/B testing, heatmaps, and a seamless integration with various ad platforms, empowering marketers to create relevant experiences that resonate well with users. This exceptional level of creative control, combined with the ability to track progress effectively, has solidified Instapage's reputation as the go-to tool for those serious about conversion rates and brand trust. Consequently, Instapage provides users with the capabilities to foster customer loyalty and enhance conversion rates without the hassle associated with many competing platforms.

Second Round – Speed and Performance: The Race Against Time

In the fast-paced world of online marketing, speed is of utmost importance. Users today expect quick-loading pages, and any delays can lead to frustration, akin to waiting for your favorite brew in a busy café. In this round, we assess how each platform handles page speed and performance, ensuring that user experience is never compromised.

Instapage's Speed Advantages:

  1. Lightning-fast loading times due to optimized page structures
  2. Advanced caching solutions to enhance performance
  3. Regular updates and maintenance ensuring consistent speed
  4. CDN support for global reach and reduced load times

Launchaco's Speed Advantages:

  1. Simple, straightforward templates allow for quick loading
  2. Minimalist design approach reduces load times
  3. Efficient hosting solutions that boost performance

Carrd's Speed Advantages:

  1. Responsive design ensuring optimized speed across devices
  2. Effective use of lightweight elements to reduce loading delays
  3. Simplicity in design allows for fast navigation and user interaction

After taking into account the performance levels of each platform, it's clear that Instapage excels in speed and optimization, ultimately providing a smoother user experience compared to its competitors. By consistently delivering quick-loading, high-performing pages, Instapage allows users to maintain a competitive edge in the fast-moving digital marketing landscape.

Third Round – Usability and Learning Curve: A User’s Perspective

When evaluating usability, it's essential to consider how each platform caters to users, from complete beginners to experienced marketers. Instapage offers a user-friendly interface paired with comprehensive tutorials and onboarding processes to help new users grasp its functionalities efficiently. This ensures that individuals of all skill levels can find their footing quickly. Launchaco takes pride in its straightforward approach, catering particularly well to newcomers with its simple design interface and limited options. It’s an excellent choice for those who prefer immediate, no-frills solutions. Meanwhile, Carrd stands out for creatives, providing just enough flexibility for various designs without overwhelming users with technical jargon. Each platform shines in its way, yet Instapage remains the most supportive, ensuring users not only get started quickly but also learn to optimize their page-building skills over time.

Fourth Round – Support Squad: Who's Got Your Back?

Just like trusty sidekicks, customer support for these platforms plays an integral role in user satisfaction. Instapage offers 24/7 support via chat and email, making assistance readily available whenever needed. They also boast a rich knowledge base and community forums where users can share insights and resolve issues collaboratively. Launchaco provides email support and lighter live chat options, making it suitable for those who require occasional help but may not need around-the-clock service. Carrd excels with a supportive community that’s active in forums, alongside email support that makes users feel valued. Although all three platforms vary in the extent of their support, Instapage’s comprehensive offerings ensure users have the resources they need to navigate challenges confidently.

Fifth Round – Pricing and Plans: Finding the Best Fit for Your Budget

In considering pricing structures, it's crucial to evaluate which platform provides optimal value for its features. Instapage offers a tiered pricing model to fit diverse business needs, though its more advanced features come at a premium. Launchaco has a more straightforward pricing structure, aimed at small businesses and newcomers looking for affordability. Carrd dazzles with its value, making it accessible for freelancers and creatives who want to create stylish landing pages without a significant investment. Each of these pricing models caters to different segments of the market, emphasizing the importance of understanding individual needs in selecting the right platform.

Ultimately, choosing the right landing page builder boils down to specific business goals, preferences, and budgets. While Instapage, Launchaco, and Carrd each boast unique strengths, Instapage appears to provide the most comprehensive features and support for marketers aiming to reduce costs and enhance conversion rates. As such, if you’re eager to experience the benefits firsthand, consider trying Instapage through a free trial or demo to explore its capabilities further.

FAQs

Try the most advanced landing page platform today