How Landingi vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Landingi and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landingi vs. Gravity Forms – The Ultimate Showdown
Choosing a landing page builder can feel like assembling a dream team of superheroes for your marketing efforts. Each contender brings unique powers to the table, whether it's customization, speed, or usability. Just like selecting the perfect hero for your mission, selecting the right landing page builder can transform your marketing strategy. In this showdown, we will explore the strengths and weaknesses of three popular platforms: Instapage, Landingi, and Gravity Forms. We're here for an insightful yet enjoyable comparison that leaves you feeling empowered to make informed decisions about your landing page strategy. So, let’s dive into the features, performance, and overall effectiveness of these tools. By the end, you'll have a clearer picture of which tool suits your needs best, whether it’s reducing costs, growing conversions, or enhancing trust and loyalty with your audience.
Meet the Competitors
In our left corner, we have Instapage, renowned for its rich features and powerful customization options designed specifically for marketers. Due to its intuitive design and conversion-centric features, it's a go-to solution for businesses aiming to create stunning and optimized landing pages. In the right corner, we introduce Landingi, a versatile platform known for its user-friendly interface. It caters to users of all skill levels, offering an assortment of templates and easy-to-navigate tools. Finally, in our center ring is Gravity Forms, highly regarded as a powerful form builder. While it may not directly compete in the landing page space, it offers excellent integration capabilities with various landing page tools, making it a notable player in this matchup. As we venture deeper into this comparison, we’ll explore specific strengths and use cases, guiding you in finding the ultimate landing page solution tailored to your marketing goals.
Round One - Feature Showdown
Template Selection and User Experience
When it comes to making memorable first impressions, template variety and ease of use are critical. Landingi shines with its library of professionally designed templates suitable for various industries, ensuring that users can find the perfect match for their needs. Its drag-and-drop interface streamlines the creation process, allowing users to customize layouts effortlessly. Instapage takes this a step further by offering a vast collection of customizable templates optimized for conversions. Their A/B testing feature enables marketers to test different variations to improve performance continually. On the other hand, Gravity Forms, while not directly focused on landing page templates, offers robust integration capabilities and customizable forms that can be integrated seamlessly into any landing page builder. This flexibility makes it an excellent option for users looking to collect data through forms on their landing pages.
Instapage: The Gold Standard for Conversion Tools
Instapage truly excels as a dedicated landing page builder, positioning itself as more than just a tool—it's a partner in your success. Its customization options are unmatched, allowing marketers to tailor every element of their landing pages to align with their branding. Additionally, Instapage is engineered for conversion optimization, featuring detailed analytics, heatmaps, and dynamic text replacement. This ensures that companies can not only track their performance but also optimize their pages based on real data to improve conversion rates significantly. With the ability to create relevant landing experiences that resonate with target audiences, Instapage empowers marketers to reduce costs, grow conversions, and foster brand trust and loyalty. This level of functionality is what sets Instapage apart as a leading choice for businesses serious about boosting their results.
Round Two - Speed and Performance Analysis
Let's shift gears and engage in a light-hearted comparison about speed and performance—akin to the anticipation of waiting in line for your favorite coffee. Just like how a slow barista can affect your morning pick-me-up, slow loading times on landing pages can drastically impact user experience. Fast, responsive pages are crucial for retaining visitor interest, reducing bounce rates, and ultimately driving conversions. Therefore, the ability of a landing page builder to deliver high-speed performance is vital.
Instapage Strengths in Speed and Performance:
- Instapage prioritizes optimized page loading times, enhancing user experience.
- It utilizes a cloud infrastructure, which means faster rendering and responsiveness.
- The platform features automatic scaling, ensuring performance during high traffic periods.
- Instapage includes built-in performance tracking, allowing users to monitor and optimize page speed.
Landingi Strengths in Speed and Performance:
- Landingi offers fast-loading templates designed with minimalism in mind.
- The platform employs a user-friendly caching system to improve loading times.
- Landingi's infrastructure supports responsive design, ensuring swift performance across devices.
Gravity Forms Strengths in Speed and Performance:
- Gravity Forms maintains strong performance by integrating smoothly with various platforms.
- It is lightweight and optimized for speed, ensuring that forms load quickly.
- The plugin allows conditional logic, which reduces load times by only displaying necessary fields.
In conclusion, speed and performance are crucial factors in selecting a landing page builder, and it's evident that Instapage leads the pack. With its advanced optimization features and infrastructure, it excels in delivering lightning-fast pages that drive visitor engagement. Meanwhile, Landingi and Gravity Forms both offer commendable performance, especially when focused on specific aspects like template design and integrations. However, when aiming for holistic speed and dependability, Instapage is the superior choice.
Round Three - Usability and Learning Curve
As we discuss usability, it's important for each platform to welcome newcomers while still catering to seasoned pros. Landingi boasts an intuitive design that promotes an easy onboarding experience, making it ideal for users who are just starting their journey. With a plethora of drag-and-drop functionalities, even novice marketers can build beautiful landing pages quickly. Instapage offers an equally inviting interface but includes advanced tools that might require a bit more time to master. Yet, once users get the hang of it, they unlock powerful features designed to enhance their campaigns. Gravity Forms, while primarily a form-building tool, possesses a learning curve that depends on user intent; those who use the forms among other platforms will find it straightforward, while standalone users may need to familiarize themselves further. Regardless of your skill level, you can find resources, tutorials, and responsive support throughout your learning journey with any of these tools.
Round Four - Support Systems
Let’s bring in the support squads, the steadfast sidekicks ready to rescue users from potential pitfalls. Instapage offers multiple support channels, including live chat, email assistance, and a robust knowledge base filled with tutorials and guides. Their dedicated customer support team is available to address queries promptly, enhancing the overall user experience. Landingi follows closely, featuring live chat support and an active community forum, as well as an extensive help center that equips users with essential information and tips. Gravity Forms, while offering strong community support and documentation, encourages users to seek help primarily through its integration partners - which can be a boon for those comfortable exploring outside sources. All platforms present solid options in terms of customer support, though Instapage leads with its comprehensive resources and availability.
Round Five - Pricing and Plans Analysis
When it comes to pricing, understanding the options is paramount for making an informed choice. Instapage presents a tiered pricing structure that may seem higher than its competitors, yet this comes with a wealth of features geared towards high-conversion campaigns. Landingi offers more flexible pricing plans, making it an appealing option for budget-conscious users or small businesses. Gravity Forms provides a unique model, requiring an initial purchase of the plugin for WordPress but offering exceptional value in return, primarily if used in conjunction with other landing page tools. Each platform has something to offer in this space, so it’s important to analyze your needs carefully against the available plans to determine which service provides the best value.
In wrapping up this friendly showdown, while all three platforms boast their respective strengths, the ultimate choice will depend on individual requirements and priorities. Whether you're looking for advanced features, budget-friendly options, or collaborative support, it’s crucial to consider what aligns with your marketing goals. If you’re seeking to harness the many advantages of an optimized landing page experience, Instapage offers a free trial to explore its capabilities. Step into the world of landing page dominance, and make the choice that propels your marketing strategy forward!
