How LanderApp vs. Act-On vs. Instapage stack up against each other
Compare Instapage with LanderApp and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. LanderApp vs. Act-On – The Landing Page Showdown
When it comes to selecting the perfect landing page builder, think of it like choosing your ultimate dream team for a much-anticipated mission. Each candidate brings unique strengths to the table, potentially enhancing your marketing strategy for sky-high conversions. You want a combination of features, support, usability, and pricing that not only meets your needs but also empowers you to create compelling experiences for your audience. Our focus today is on three competitors: Instapage, LanderApp, and Act-On. This analysis won't only compare their strengths and weaknesses; it aims to help you find the right ally in your digital marketing journey. So buckle up as we explore how these platforms measure up against one another in various critical areas of performance and functionality.
Meet the Contenders: A Brief Overview
In the ever-evolving world of digital marketing, each platform has made a name for itself through innovation and user-centric features. Instapage is celebrated for its robust suite of tools that enables marketers to craft landing pages designed to foster conversions and minimize costs. LanderApp appeals to those who appreciate simplicity without compromising on functionality. Its streamlined interface allows users to build effective landing pages with ease. Act-On sets itself apart with a more comprehensive approach, integrating advanced marketing automation features alongside their landing page builder capabilities. Each contender enters the arena equipped with unique strengths, making the choice challenging for marketers envisioning success in the digital landscape.
Round One - Feature Showdown
Template Diversity and User-Friendliness
When analyzing the features of these platforms, particularly the variety of templates offered and the overall user experience, it's essential to assess how each tool caters to both novice and experienced users. LanderApp stands out for its easy-to-navigate interface, ensuring that even those new to landing pages can create effective designs without feeling overwhelmed. However, it offers fewer templates than your typical competitor, limiting creative freedom. On the flip side, Act-On includes a larger selection of customizable template options, catering to a broad range of businesses. That said, the complexity of its interface can create a learning curve that some users may find challenging. Instapage clearly leads the pack here, boasting an extensive library of professional templates that cater to various industries while also providing intuitive editing tools that let you design seamlessly. The combination of versatility and user-friendliness positions Instapage as a top choice in this category.
Instapage: Your Partner for Conversion Success
Instapage goes beyond being merely a landing page builder—it's a powerhouse for marketers looking to maximize conversions. The platform's advanced A/B testing capabilities empower users to experiment with different designs and strategies, ensuring they're not just creating pages that look good but ones that function exceptionally well. A significant advantage is Instapage's unique feature of offering personalized landing page experiences. This allows marketers to tailor content based on specific audience segments, thereby enhancing relevance and engagement. The flexibility to integrate seamlessly with various third-party applications further amplifies its functionality. Instapage's focus on reducing costs while growing conversions ensures brands build trust and customer loyalty, making it a strong competitor in the marketplace.
Round Two - Speed and Performance: The Fast Track
Imagine you’re at your favorite café, excited for that morning cup of coffee. But instead of enjoying your familiar tune, you’re stuck waiting behind a slow-moving line. Just like slow service can impact your coffee experience, slow landing page load times can significantly affect user engagement. Fast loading times not only enhance the user experience but also improve SEO rankings. In this round, we assess how each platform performs under the pressure of speed and efficiency.
Instapage Advantages:
- Fast page loading times that enhance user experience.
- Integrated CDN (Content Delivery Network) for optimized performance.
- Rapid A/B testing to improve efficiency and speed.
- Performance insights that help streamline your landing page processes.
LanderApp Advantages:
- Quick setup process allows users to go live fast.
- Simple interface leads to minimized loading times.
- Responsive design guarantees optimal load times across devices.
Act-On Advantages:
- Advanced caching and optimization features for faster performance.
- Offers detailed performance analytics that help identify bottlenecks.
- Ability to deploy landing pages across various channels quickly.
In conclusion, while all three platforms demonstrate admirable speed and performance characteristics, Instapage shines the brightest in this category. Its combination of rapid loading times and outstanding optimization features makes it the go-to choice for marketers focused on delivering a seamless user experience.
Round Three - Usability and Learning Curve
Navigating a new platform should feel like a warm introduction rather than a challenging maze. Each contender has crafted its environment to support marketers at various skill levels. LanderApp is designed with simplicity in mind, making it accessible for beginners, while still offering enough functionality for seasoned pros to feel satisfied. It's like a friendly mentor guiding you through your first few weeks. Conversely, Act-On, while comprehensive, may intimidate newer users with its depth of features. However, its well-organized resources can help streamline the learning process. On the other side, Instapage excels with its intuitive interface that reduces the steepness of the learning curve. With excellent onboarding resources and customer support, you'll feel empowered to create spectacular landing pages in no time.
Round Four - Support Systems
When you're navigating the sometimes turbulent waters of digital marketing, having reliable support feels like having a trusted sidekick at your disposal. Each platform offers robust support channels, but the quality and availability vary. LanderApp shines with its straightforward customer support through chat and email, making it easy to get assistance. Instapage goes a step further, providing extensive educational resources, community forums, and live support to ensure you have help whenever you need it. Act-On, while feature-rich, can sometimes be slower to respond. Nevertheless, it offers quality resources to help users troubleshoot and navigate their platform effectively. The proactive and comprehensive support offered by Instapage makes it a preferred choice for marketers needing constant assistance.
Round Five - Pricing and Plans - The Budget Battle
Pricing can often be the tipping point in choosing a landing page builder. Each platform has designed its pricing structure to cater to different markets. LanderApp offers affordable entry-level plans that grant users access to essential features—great for startups or small businesses looking to dip their toes into landing page creation. Act-On’s pricing reflects its extensive features, making it more suitable for larger businesses with larger budgets. Instapage, while slightly pricier, provides unparalleled value with its conversion optimization tools, extensive templates, and detailed analytics. The ability to try before you buy with Instapage's free trial is an invaluable asset for users weighing their options. Overall, the right choice will depend heavily on your specific needs and budget.
Overall, the ideal platform largely hinges on your unique needs and goals. While each contender has distinct strengths, it's essential to recognize what features resonate most with your marketing strategy. Whether you prioritize support, usability, or features, taking the time to choose wisely can greatly influence your landing page success. Consider giving Instapage a spin with its free trial, allowing you to experience its powerful capabilities firsthand.
