How LanderApp vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with LanderApp and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, LanderApp, and 23FormBuilder – A Showdown of Landing Page Builders
Imagine choosing a landing page builder is like assembling a dream team of superheroes to tackle your marketing challenges. Each tool offers unique powers, strengths, and styles. In this lively comparison, we will explore the nuances of Instapage, LanderApp, and 23FormBuilder, ultimately uncovering which one can take your marketing efforts to the next level. As marketers face the daunting task of crafting effective landing pages, understanding the advantages of each tool is essential. By using platforms like these, marketers can cleverly reduce costs, enhance conversion rates, and provide tailored experiences that build brand trust and customer loyalty. So, buckle up for an enlightening ride through the features, strengths, and unique offerings of these landing page titans!
Meet Our Contenders in the Digital Arena
First up, we have Instapage, a heavyweight champion in the world of landing page builders. Known for empowering marketers, Instapage provides robust tools that facilitate the creation of high-converting landing pages. Next, we have LanderApp, a friendly challenger that positions itself as a user-friendly option that caters to both novices and seasoned digital marketers. Finally, we welcome 23FormBuilder, a versatile tool designed for those who wish to incorporate forms seamlessly into their landing pages without sacrificing design or usability. Each contender brings its own flair and focuses on helping users achieve their marketing goals, but what sets them apart? We will dive into their distinctive features and strengths to understand this competitive landscape better. Each service has emerged from the need for enhanced digital marketing tools, and they each claim to hold the keys to capturing customer interest and driving conversions.
Round One - Feature Showdown
Template Diversity and User Experience
In the first round, we compare the key features of each platform, paying particular attention to the variety of templates available and the overall user experience. Templates serve as the foundation for any landing page, and a diverse selection can significantly enhance the appeal of the final product. Instapage excels in offering hundreds of customizable templates that are designed to cater to diverse industries and marketing goals. Users appreciate the intuitive drag-and-drop interface that allows for seamless edits. LanderApp, on the other hand, provides a solid collection of templates that are themed, offering users a simple way to create aesthetically pleasing landing pages, although it may not match Instapage's extensive library. 23FormBuilder focuses on form templates, allowing users to add highly interactive forms to their landing pages but may not offer the same range of landing page templates as Instapage. The ease of use varies across platforms, with Instapage's user-friendly experience often highlighted as a major advantage.
Instapage: Unmatched Customization and Conversion Tools
Instapage truly stands out when it comes to customization and conversion optimization tools. With an expansive array of editing options, from font choices to layout configurations, marketers can create landing pages tailored precisely to their target audience. Beyond mere aesthetics, Instapage integrates A/B testing features, enabling users to experiment with different versions of their pages to optimize performance. Moreover, Instapage emphasizes the importance of relevance in landing page experiences, helping businesses deliver unique, tailored messages that cater to visitor preferences. Such personalization builds brand trust over time and drives customer loyalty. By making data-driven decisions, marketers can significantly enhance their conversion rates, underscoring Instapage’s commitment to empowering its users. Therefore, while all three platforms present their unique offerings, Instapage champions the cause of driving measurable results with its superior tools.
Round Two - Speed and Performance Metrics
As we transition into the second round, it’s essential to reflect on how website speed impacts user experience. A sluggish landing page can be likened to waiting too long at your favorite coffee shop—frustrating enough to turn eager customers away! Speed is crucial for ensuring a positive experience and reducing bounce rates. Instapage understands this importance, boasting fast loading speeds that help maintain user engagement. LanderApp also performs decently in this domain, providing quick load times suitable for most users. Conversely, 23FormBuilder is known for integrating forms seamlessly without hefty loading times, yet performance can vary based on the complexity of the forms used. Ultimately, speed plays a pivotal role in the effectiveness of these landing page builders, and in this arena, Instapage proves to be a leader.
Instapage Advantages:
- Super-fast loading times.
- Optimized for high conversions with A/B testing.
- Comprehensive analytics and tracking tools.
- Wide variety of customizable templates.
LanderApp Advantages:
- User-friendly interface for quick page creation.
- Good selection of themed templates.
- Basic A/B testing capabilities.
23FormBuilder Advantages:
- Seamless form integration on landing pages.
- Variety of interactive form templates.
- Fast load times for simpler landing pages.
From the analysis of speed and performance, it's clear that each platform has its strengths. However, Instapage consistently shines in delivering rapid load times and optimization features that undoubtedly enhance user experience and, subsequently, conversion rates. For those prioritizing performance, Instapage is the standout choice.
Round Three - Navigating Usability
In this round, let's discuss usability and how each platform assists both newcomers and seasoned professionals. Instapage is designed to welcome beginners with its intuitive dashboard and guided tutorials, while still presenting substantial capabilities for seasoned users—a true balance that caters to all skill levels. LanderApp champions simplicity, making it exceptionally easy for newcomers to navigate without hurdles. The platform's straightforward design offers ease above all else. Conversely, 23FormBuilder also eases the onboarding process but yields a distinct focus on forms, which may involve a learning curve for users specifically targeting landing page layouts. Each platform’s approach to usability fosters an inclusive environment, ensuring users can harness their tools comfortably as they progress in their marketing journeys.
Round Four - Customer Support Teams
As we acknowledge the support aspects of these platforms, think of their customer service teams as devoted sidekicks, always ready to assist. Instapage's support system shines with robust options including live chat, email, and extensive resource libraries. This multi-faceted approach ensures that help is always within reach. LanderApp, too, provides reliable customer support, offering chat options with an emphasis on rapid responses to queries. Meanwhile, 23FormBuilder boasts a comprehensive knowledge base alongside standard support channels; however, it may not quite rival the level of engagement found in Instapage. Overall, strong support is vital for successful tool utilization, highlighting Instapage as a key player once again.
Round Five - Evaluating Pricing Schemes
In our final round, we analyze the pricing models of all three platforms. Instapage, while offering comprehensive features, tends to be on the higher end of the spectrum. It caters extensively to professional marketers seeking tools that convert, justifying the cost with substantial ROI. LanderApp, although slightly more affordable, still packs in solid features suitable for smaller scale operations. 23FormBuilder offers competitive pricing, especially for those focusing on easy form integration but may not appeal to those looking for an all-in-one solution. Each platform's cost reflects its unique strengths and user base. Ultimately, those seeking extensive features with a focus on conversions may find Instapage's investment worthwhile.
In closing, while each of these landing page builders brings valuable offerings to the table, the final choice depends on individual priorities. Whether you lean towards features, top-notch support, or flexible pricing, knowing what you value most assists in making informed decisions. Instapage emerges as a highly beneficial option for marketers seeking to create optimized landing experiences and drive conversions. With a free trial available, exploring Instapage could be the first step toward achieving your landing page goals.
