How Lander vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Lander and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Lander vs. Act-On – The Ultimate Showdown of Landing Page Builders
Choosing between landing page builders can feel a bit like assembling your dream team of superheroes—each one has unique powers and strengths that can help you achieve your marketing goals. You're faced with deciding whether you prefer Instapage, Lander, or Act-On as your sidekick in crafting the perfect landing pages. This fun yet informative comparison aims to shed light on these three platforms, helping you navigate their features and capabilities, ultimately ensuring that you can choose the best option for your needs with ease. You will learn how each platform stacks up against each other, what unique elements they offer, and how they may serve your landing page goals. By the end, you'll feel empowered to make a decision that not only suits your budget but also enhances your brand reputation and conversion rates.
Introducing the Contenders
In today's competitive online marketing landscape, many tools claim to help businesses create high-converting landing pages, but three names stand out: Instapage, Lander, and Act-On. First up is Instapage, widely regarded for its exceptional customization options and robust conversion optimization tools. It empowers marketers by enabling them to reduce costs, enhance conversions, and deliver personalized landing page experiences that build brand trust and customer loyalty. Next is Lander, a user-friendly option that offers straightforward features but lacks some of the advanced functionalities found in its rivals. Finally, we have Act-On, a marketing automation powerhouse that has a strong focus on lead generation but might fall short in providing an efficient landing page solution compared to the others. Each contender has its unique strengths and weaknesses, making this comparison crucial for marketers looking to make the right choice.
Round One - Feature Comparison Showdown
Template Variety and User Experience
When evaluating landing page builders, the first aspect that comes to mind is the template variety and ease of use. Lander provides a solid range of templates, catering to various industries, but might not offer the flexibility valued by advanced users looking for unique designs. Instapage shines in this area, boasting hundreds of high-quality templates designed specifically for conversion, allowing marketers to create sleek, professional-looking pages effortlessly. Its drag-and-drop builder is intuitive, making it straightforward to customize designs without needing advanced coding skills. Meanwhile, Act-On offers templates too, but they are more tailored to its overall marketing automation features, which can limit the landing page-specific functionality some users may desire. As a result, Instapage stands out for those who prioritize both variety and usability in their landing page endeavors.
Instapage: Empowering Your Marketing Success
At the forefront of innovation, Instapage offers unmatched customization capabilities, making it a vital partner for marketers aiming to optimize their conversion rates. Not only does it support A/B testing to enhance performance continually, but it also provides advanced analytics, ensuring you understand how each landing page performs. By delivering relevant landing page experiences tailored to user needs, Instapage paves the way for better brand trust and customer loyalty. The platform's advantages are significant, allowing businesses to embrace a holistic approach to customer engagement—one that’s quantifiable, reliable, and ultimately leads to improved conversion rates across the board.
Round Two - Speed and Performance Insights
In the world of digital marketing, speed matters. Think of it like waiting in line at a coffee shop; a sluggish experience can leave customers dissatisfied and looking elsewhere. While all three tools offer reasonable loading times, some variations can significantly impact the user experience. Let’s discuss how each platform handles this critical aspect.
Instapage Advantages:
- Optimized for speed with a dedicated infrastructure.
- Smart pixel tracking that improves loading times.
- Dynamic serving to reduce unnecessary load.
- Responsive design ensuring swift mobile experiences
Lander Advantages:
- Simplified templates leading to faster setup.
- Decent performance with a reasonable loading speed.
- Compatible with basic optimization practices.
Act-On Advantages:
- Integration with various platforms that can enhance loading times.
- Focused on overall marketing strategy, which can optimize performance.
- Template customization that can lead to efficient designs.
In conclusion, while all three platforms have their merits for speed and performance, Instapage emerges as the winner for marketers that prioritize efficient and responsive landing pages without sacrificing quality.
Round Three - User Experience and Learning Journey
Creating with any of these landing page solutions should inspire confidence rather than confusion. Instapage offers an exceptionally friendly introduction to new and seasoned users alike, with helpful tutorials and an intuitive interface. It acts like your guiding mentor, ensuring you understand its myriad capabilities. Lander, though straightforward, can sometimes feel basic, lacking deeper resources for those looking to expand their skills. On the other hand, Act-On has a learning curve that suits those with a marketing background but may overwhelm beginners. But with detailed documentation, users can eventually master it. With both a warm welcome and substantial support, Instapage stands out as the platform best suited to elevate your user experience from novice to expert quickly.
Round Four - Support Team Comparison
Imagine each platform's customer support as loyal sidekicks, always ready to provide the assistance you might need. Instapage boasts a dedicated support team available via chat, email, and phone, ensuring users receive timely assistance whenever necessary. Additionally, they offer comprehensive guides and a strong community forum where users can find answers to common queries or share best practices. Lander provides a decent level of support, including email and online chat options, but it is more limited in resources when compared to its competitors. Act-On stands out with a robust knowledge base and customer-support options, but their response times can vary. In this round, Instapage shines as the platform with the most reliable and versatile support options.
Round Five - Navigating Costs and Plans
When exploring which landing page builder provides the best value, one must consider not just the upfront costs but what each service offers. While all three platforms have different pricing models based on features, Instapage's pricing structure aligns well with its advanced capabilities, offering plans that suit both startups and established businesses alike. Lander presents affordable options for those just starting, but as users grow, they may find the features lacking. Act-On, while powerful in marketing automation, can present higher costs, which some may not justify solely for landing page use. It is essential to weigh these aspects against your requirements and budget, ensuring you select the best fit for your goals without overspending.
In summary, all three platforms come with their unique offerings, yet the final choice rests on your specific needs and preferences. Whether you prioritize feature richness, user support, or cost-effectiveness, the right decision can transform your landing page efforts. Instapage, with its stellar features and user-friendly experience, stands ready to take your marketing strategy to new heights. Why not test it out? Consider taking Instapage for a spin with a free trial to witness its capabilities firsthand and see how it can fit into your marketing arsenal.
