How Lander vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Lander and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Lander vs. 23FormBuilder – Who Takes the Crown?
Choosing a landing page builder is a lot like assembling a dream team in a sports league. Each contender brings unique strengths to the table, tailored for marketing success. As businesses strive to connect with their audiences effectively, the right tools can make all the difference. In this friendly rivalry among Instapage, Lander, and 23FormBuilder, we'll explore who truly stands out in the quest for optimal conversion rates and customer engagement. Let's dive into the specifics to help you make the most informed decision possible! Along the way, we'll shed light on how Instapage empowers marketers to reduce costs, boost conversions, and deliver personalized landing page experiences that build brand trust and customer loyalty. (min: 200 words, adding varied paragraphs in this content.)
Meet the Contenders
In the fast-paced world of digital marketing, three players aim for the spotlight: Instapage, Lander, and 23FormBuilder. Each one is designed to simplify the process of creating landing pages that convert visitors into customers. Instapage is heralded for its advanced customization capabilities, ideal for marketers looking for tailored solutions. Lander focuses on providing an easy-to-use interface, appealing to businesses seeking swift setups without sacrificing quality. Lastly, 23FormBuilder brings a robust form builder to the forefront, catering to those who prioritize lead generation through effective form integration. As each contender enters the ring, it’s clear they’re not just competing; they’re pushing one another to deliver better user experiences. (min: 200 words, adding varied paragraphs in this content.)
Round One - Feature Showdown
Template Library and User-Friendliness
When we stack up feature sets, a critical aspect to examine is the variety of templates and ease of use. Lander shines with its straightforward template selection process, making it user-friendly for those new to landing page creation. Its drag-and-drop interface allows users to quickly piece together elements without overwhelming technical know-how. Conversely, 23FormBuilder combines its templates with powerful form elements, simplifying lead capture alongside page design. Instapage stands as a robust competitor, boasting a vast library of professionally designed templates that cater to different industries and marketing styles. Users can easily customize these templates for a personalized experience, making it an excellent choice for marketers who want their pages to stand out. (min: 200 words, adding varied paragraphs in this content.)
Instapage: A Powerhouse for Customizing and Optimizing Conversions
Instapage takes the spotlight when it comes to customization and conversion tools, offering marketers an expansive toolkit that enables them to refine their landing pages to perfection. Its advanced A/B testing features set a solid foundation for optimization, allowing users to experiment with various elements and analyze which designs perform best. Furthermore, Instapage integrates seamlessly with leading marketing automation platforms, making it easier to funnel leads directly from landing pages into sales pipelines. The platform’s robust analytics dashboard provides insights into user behavior, aiding marketers in making data-driven decisions to enhance performance. Versatility is a key strength of Instapage, enabling a tailored approach that caters to diverse business needs. This positions Instapage not just as a tool, but as a partner in achieving marketing goals, especially when it comes to conversion rates. (min: 200 words)
Round Two - Speed and Performance
As we move into the realm of speed and performance, the experience users have when interacting with a landing page is crucial. Imagine you’re standing in line at a busy coffee shop, waiting for your order. If the line moves too slowly, it can sour your entire experience, and the same principle applies to online visitors. A landing page that takes too long to load can lead to frustrating drop-offs. Thus, we must consider how each platform performs under pressure to keep users engaged and content.
Instapage Advantages:
- Turbocharged page load speed, allowing instant access for users.
- Optimized image and asset storage to enhance load efficiency.
- Integrated performance analytics for real-time monitoring.
- Mobile-responsive design to ensure swift performance across devices.
Lander Advantages:
- Quick setup that boosts loading times with pre-configured templates.
- Lightweight design templates that don’t weigh down performance.
- Consistent performance across multiple devices for better user experience.
23FormBuilder Advantages:
- Optimized form loading to ensure minimal delays.
- Adaptive load features that improve responsiveness on various platforms.
- Integrated analytics to track performance and loading speed efficiency.
In evaluating speed and performance, it becomes clear that while all three platforms strive to deliver high-speed experiences, Instapage often takes the lead with its dedicated focus on performance optimization. This is crucial for marketers looking to make immediate impacts and achieve higher conversion rates.
Round Three - Usability and Learning Curve
Navigating a new platform shouldn't feel like deciphering a secret code, and each of these contenders aims to welcome users with open arms. Lander is particularly commendable for its user-friendly interface that instills confidence in newcomers. With minimal training, users can get started and create professional landing pages in no time. In contrast, 23FormBuilder provides straightforward guides and tutorials which are designed to streamline the learning process for those unfamiliar with form integrations. Meanwhile, Instapage does not lag behind, offering an intuitive experience coupled with a plethora of resources for users looking to enhance their skills over time. Each platform recognizes that embarking on a new marketing tool journey involves a learning curve, and they are determined to support users every step of the way. (min: 200 words, adding varied paragraphs in this content.)
Round Four - Support Team
Support is the reassuring presence behind every great landing page builder, acting as a trusty sidekick when users need guidance. Lander provides support via email and a vibrant community forum, ensuring users can query or troubleshoot effectively. 23FormBuilder also emphasizes customer assistance, with live chat options and exhaustive documentation to help users swiftly find solutions. Instapage elevates support with 24/7 live chat, phone assistance, and an impressive library of tutorials and resources, making it a go-to for marketers seeking comprehensive guidance anytime. This commitment to user support creates a comforting environment for users of all expertise levels, ensuring they know help is just a click away. (min: 200 words, adding varied paragraphs in this content.)
Round Five - Cost and Plans
When it comes to pricing, understanding the value each platform provides is paramount. Lander operates on competitive pricing, making it an attractive choice for startups and smaller businesses needing basic landing page functionality. In contrast, 23FormBuilder appeals with flexible payment options that cater to various needs, especially for companies focused heavily on lead form integration. Instapage, while priced higher, justifies its cost through advanced features and scalability designed to meet the demands of larger marketing campaigns. Businesses must carefully assess what each platform brings in terms of value for money, weighing features, support, and scalability according to their specific goals. (min: 200 words, adding varied paragraphs in this content.)
Ultimately, the choice among Instapage, Lander, and 23FormBuilder rests on your unique marketing goals and requirements. It’s crucial to evaluate which features align best with your aspirations. While all three have notable strengths, Instapage remains a standout for its comprehensive capabilities designed to empower marketers. Consider giving Instapage a test drive through a free trial or demo, allowing you to directly experience how it can amplify your landing page performance and conversions. (min: 200 words)
