How Landen vs. Gravity Forms vs. Instapage stack up against each other

Compare Instapage with Landen and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Landen and Gravity Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Landen vs. Gravity Forms – The Ultimate Showdown

Choosing a landing page builder can feel a lot like assembling a dream team for a major sporting event. Just as every participant brings their own skills to the game, each of these platforms—Instapage, Landen, and Gravity Forms—offers unique capabilities designed to enhance your marketing strategies. This article is here to guide you through their features, usability, performance metrics, and customer support, so you can make an informed choice for your marketing needs. Let’s dive into this exciting matchup and discover which team player takes the crown. As we explore, remember that the right choice can mean not just saving costs but also significantly boosting your conversion rates as well as brand loyalty. (min:200 words, add small paragraphs in this paragraph.)

Meet the Competitors – Groundbreakers in Landing Pages

In the left corner, we have Instapage, renowned for its robust customization options and powerful conversion tools. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. In the right corner, Landen shines with its user-friendly approach, allowing users to create visually appealing landing pages without extensive technical knowledge. And in the center, Gravity Forms focuses on simplifying form-building and integration with various platforms, allowing users to gather leads effortlessly. While each has its strengths, their friendly rivalry brings out the best in all of them, paving the way for marketers of any skill level to find their perfect match. (min:200 words, add small paragraphs in this paragraph.)

First Round - A Feature Showdown

Template Variety and Ease of Use – Who Offers More?

Each platform boasts an impressive array of templates designed to cater to various marketing needs. Instapage stands out with its extensive library, offering hundreds of customizable templates that suit any campaign. The drag-and-drop functionality and intuitive interface make it a breeze for even novice marketers to create stunning landing pages. In contrast, Landen prioritizes simplicity with a smaller template collection but still manages to provide attractive designs that are easy to implement. For those looking to gather information effortlessly, Gravity Forms excels in form functionality, but it may not have the same depth in landing page templates. In this round, the choice largely depends on what the user values—extensive options or greater simplicity. (min:200 words, add small paragraphs in this paragraph.)

Instapage: Your Partner in Conversion and Customization

When you think of Instapage, envision a platform that transcends being merely a tool; it acts as a valued partner in your marketing journey. With features like A/B testing, dynamic text replacement, and conversion analytics, Instapage fuels your campaigns with data-driven insights. Its layout options allow for remarkable levels of customization so that each landing page can reflect the essence of your brand. The easy-to-navigate interface means that you can build sophisticated landing pages without needing a technical background. In summary, Instapage isn't just about creating landing pages; it’s about amplifying conversion potential and providing resources that help businesses succeed. (min:200 words)

Round Two - Speed and Performance Spectacle

Imagine the scenario: you’ve just clicked a link to a landing page, and instead of an instant experience, you find yourself waiting... and waiting. User experience matters immensely, and website speed is a crucial factor. Slow loading pages can lead to frustration and decreased engagement, much like a long queue at a busy café can make you reconsider your coffee run. Therefore, it’s vital to understand how well each of these platforms performs in speed and reliability.

Instapage Advantages in Speed:

  1. Utilizes a global content delivery network (CDN) for faster loading times.
  2. Optimized for speed, ensuring pages load seamlessly on all devices.
  3. Minimizes HTTP requests through efficient coding practices.
  4. Offers AMP (Accelerated Mobile Pages) support for mobile optimization.

Landen Advantages in Speed:

  1. Designed with responsive designs that load quickly on various devices.
  2. Limited plug-ins reduce latency, speeding up page loads.
  3. Automatic image optimization enhances performance.

Gravity Forms Advantages in Speed:

  1. Lightweight code reduces load times significantly.
  2. Integrates well with various platforms that prioritize speed.
  3. Caching options available to improve performance.
  4. Responsive design ensures optimal speed across devices.

In the end, while all three platforms perform admirably in speed and reliability, Instapage takes the lead with its exceptional load times and robust optimization features.

Round Three - Usability and Learning Curve

Diving into usability, a platform can shine in features but may stumble in its learning curve. Instapage has successfully crafted an interface that welcomes both newcomers and seasoned marketers. Its extensive tutorial library and support documentation empower all users to make the most of the platform. Landen also prioritizes user-friendliness, targeting those who may not have extensive technical experience but still want effective landing pages. In contrast, Gravity Forms, while powerful, may take a bit longer to master due to its extensive feature set and the need for integration setup. Rest assured, regardless of your background, any of these platforms will guide you toward achieving expert-level results in creating landing pages. (min:200 words, add small paragraphs in this paragraph.)

Round Four – Customer Support Champions

Customer support acts as the trusty sidekick all users wish they had at their disposal. Instapage excels with a robust support system, offering live chat, extensive FAQs, and community forums, ensuring that help is just a click away. Landen provides customer support primarily via email, ensuring inquiry responses are detailed and thorough. Gravel Forms, known for its excellent documentation, also offers a community forum where users can interact and troubleshoot common challenges together. Each platform has its strengths in customer support, but Instapage consistently receives praise for going above and beyond to help its users achieve success. (min:200 words, add small paragraphs in this paragraph.)

Final Round - Pricing Plans Unwrapped

When selecting a landing page builder, pricing can significantly impact your decision. Instapage operates on a subscription model that aligns with its extensive features, allowing options for flexibility depending on your budget. Landen leans towards affordability with a monthly plan that offers significant value for users on a tighter budget. Meanwhile, Gravity Forms follows a one-time payment structure for its core plugin, with additional fees for premium add-ons. This variety in pricing structures means that each platform caters to different customer needs and business models. Ultimately, the key lies in finding the right balance between cost and features that best suits your marketing goals. (min:200 words)

As we wrap up this exhilarating comparison, it’s clear that while each of these platforms possesses unique strengths, Instapage stands out as the best choice for marketers focused on conversion optimization and comprehensive support options. However, the right choice ultimately depends on your specific needs and priorities. Whether you lean towards rich features, excellent support, or budget-friendly solutions, each contender offers something valuable. Don't hesitate to take Instapage for a spin with their free trial—experience for yourself how it can transform your landing page strategy.

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