How Landen vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Landen and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landen vs. Formstack – Who Takes the Crown?
Choosing a landing page builder can be likened to assembling an elite team of superheroes for a grand mission. Each contender brings its unique set of skills, strengths, and specialties to the table. Enter the arena: Instapage, Landen, and Formstack. As marketers, we want a super tool that will not only aid in our campaigns but also rise above the competition, saving costs while increasing conversions. Throughout this article, we aim to shine a spotlight on how these three platforms compare, providing engaging insights into their features, performance, usability, and support, all while ensuring that choosing the right one reinforces brand trust and customer loyalty. So, strap in and prepare for a fun ride through the world of landing page builders as we discover which of these platforms poise themselves to be your ultimate marketing ally (300 words).
Meet the contestants
In the red corner, we have Instapage, a favored option for marketers eager to create high-converting landing pages. Known for its extensive customization features and user-friendly interface, Instapage boasts powerful tools that help businesses foster connections and trust. In the blue corner lies Landen, a contender that prides itself on providing simplicity and speed in landing page creation. With its minimalistic approach, Landen offers a refreshing take for marketers who value efficiency without sacrificing aesthetics. Finally, our third contestant, Formstack, enters the ring, known for its versatility as an all-in-one platform enabling not just landing pages but also forms and workflows, making it a strong choice for marketers needing more than just simple page creation. These three platforms each bring unique capabilities and appeals to marketers, paving the way for informed decisions based on specific variable needs. (300 words)
First round - Feature showdown
Template Variety and User Friendliness: A Close Look
Feature comparison between these platforms reveals distinct advantages. Instapage stands out with its extensive library of pre-designed templates that allow marketers to quickly launch campaigns while still maintaining brand integrity. Landen simplifies page creation with a selection of chic templates that emphasize speed and style, ensuring budding marketers can achieve professional results without the hassle of extensive design knowledge. Formstack, on the other hand, employs a versatile range of templates that cater to both forms and landing pages, catering well to users needing multifaceted solutions. While ease of use is essential, each tool offers different onboarding experiences. Instapage focuses on providing advanced analytics and A/B testing within its user-friendly dashboard to drive conversions. Meanwhile, Landen’s simplicity gives users confidence from the start, and Formstack’s flexible options expand usability for comprehensive marketing experiences. Consequently, users can weigh their unique needs against the feature set each platform offers, and make informed choices that suit their design and marketing objectives. (400 words)
Instapage: Your Partner in Customization and Conversion Growth
Instapage empowers marketers to craft visually stunning, high-performing landing pages with unmatched customization options and conversion optimization tools. Users can enjoy a seamless drag-and-drop interface that simplifies the design process while providing opportunities to tweak every detail from fonts and colors to layout structures. The platform is equipped with advanced optimization features, such as heatmaps and A/B testing capabilities, designed to ensure that each landing page is fine-tuned for success. This focus on conversion also means that Instapage emphasizes relevance — marketers can easily personalize landing page experiences without extensive coding knowledge, fostering brand trust and customer loyalty. Not only does Instapage allow for creativity, but it also deepens engagement by ensuring every visitor finds a tailored experience perfect for their needs, leading to increased conversion rates and overall success. (300 words)
Second round - Speed and performance
Website speed is akin to the experience politicians face while waiting for their coffee - frustrating and likely to draw complaints. Unfortunately, this can mean the difference between a user staying on a page or bouncing to a competitor’s site. Let’s compare how speed and performance stack up across our three contenders.
Instapage pros:
- Lightning-fast loading times even with rich content.
- Optimization features that ensure peak performance.
- Responsive design that maintains speed across devices.
- Advanced hosting infrastructure guarantees uptime.
Landen pros:
- Streamlined features promoting quick page creation.
- Minimalist design that enhances loading speeds.
- Efficient performance with SEO standards in mind.
Formstack pros:
- Robust server performance that supports multiple functions.
- Speedy loading for both landing pages and forms.
- Customization without sacrificing performance.
All three landers show solid foundations for speed and performance, however, Instapage stands tall as the champion in this round, ensuring marketers can deliver swift experiences that keep their audience engaged. (250 words)
Third round - Usability and learning curve
When it comes to usability, each landing page builder meets the needs of both rookies and seasoned veterans. Instapage facilitates an intuitive onboarding process complemented by video tutorials and documentation, making it easy for anyone to hop in and get started. Landen offers a novel experience streamlined for the less tech-savvy, allowing users to publish pages in minutes, focusing on efficiency rather than complexity. Formstack aims for versatility, providing training resources for usability across multiple domains, juggling landing pages and extensive forms. All three platforms offer customer-centric support that emphasizes learning and growth, reinforcing the idea that anyone can become skilled with these tools, regardless of their starting point. Users will find friendly interfaces, ensuring they develop their expertise as they utilize and navigate their chosen platform. (300 words)
Fourth round - Support champions
Customer support plays a massive role in a user's journey with any service. Instapage, Landen, and Formstack each offer support like loyal sidekicks, ready to assist users in navigating challenges. Instapage boasts a variety of channels, including live chat, email, and a vast knowledge base. Their community forum hosts seasoned users where newcomers can find guidance and tips. Landen emphasizes a responsive customer service team, working seamlessly through email and live chat to resolve any queries quickly. They also focus on a proactive approach with helpful resources and FAQs to support users during onboarding. Formstack, with its distinctive all-in-one focus, offers customer care that engages through chat, email, and support articles, encouraging users to leverage their extensive array of tools successfully. In the end, the support varies but remains a crucial differentiator in ensuring smooth operations and user satisfaction. (300 words)
Final round - Cost breakdown and plans
Understanding pricing structures is critical as a marketer weighs options. Instapage, while a premium solution, showcases value through its robust features that drive results and conversions. Additionally, their pricing plan grants various tier levels catering to multiple needs, including a monthly and annual offering that impacts overall cost efficiency. Meanwhile, Landen focuses on giving good value for entry-level pricing, attractively packaging features that assure the customer’s satisfaction without overwhelming costs. Formstack's versatile plans do well to accommodate a wide audience but may also feel complex, especially for users seeking a singular landing page solution rather than multifaceted tools. Each platform lays out its respective offerings upfront, allowing easy comparisons but make sure users carefully assess needs regarding what best aligns their budgets with efficiency. (300 words)
To wrap it all up, while each of these platforms brings something unique to the table, the ideal choice for marketers ultimately aligns with their individual goals. Understanding what matters most—be it speed, support, pricing, or features—can guide an informed decision-making process. Consider giving Instapage a run with its free trial or demo to see firsthand how its offerings align with your conversion-focused missions. After all, creating optimized landing pages can pave the way for sustained success in any marketing endeavor. (250 words)
