How Kontactr vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Kontactr and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Kontactr vs. Gravity Forms – Which Landing Page Builder is Right for You?
Choosing a landing page builder can feel like assembling the ultimate marketing team. With each option bringing its unique strengths to the table, it's essential to get it right. Similar to selecting the right superheroes for a mission, marketers must identify which tool best complements their strategy. In this showdown, we will explore three notable contenders: Instapage, Kontactr, and Gravity Forms, highlighting their key attributes, potential shortcomings, and how they can affect your marketing goals. Picture a bustling marketplace where each platform showcases its powerhouse features, making it crucial for you to sift through the noise and find the right fit that empowers your campaigns. As we venture into this comparison, you’ll see how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and overall conversion rates.
Introducing Our Three Rivals in the Digital Arena
We have three remarkable contenders gearing up for a friendly competition in the realm of landing page creation. Instapage stands as a dominant player known for its impressive customization capabilities and conversion optimization prowess. Meanwhile, Kontactr brings its unique flair, focusing on simplicity and effective lead capture, making it a favorite among smaller businesses. Lastly, Gravity Forms positions itself as a renowned form builder, seamlessly blending with WordPress to create highly functional landing pages. By understanding the strengths and focuses of these three platforms, marketers can better navigate their options and align their choice with their specific needs. This comparison aims to provide insight into each contender’s offerings, ensuring you can confidently choose the right tool to amplify your marketing efforts. Remember, in a landscape filled with various digital solutions, what matters most is how these platforms can adapt to your particular goals and growth strategies.
First Round: Feature Showdown
Template Variety and User Experience Comparison
Harnessing various features can make or break a landing page's effectiveness, and this is where our contenders shine in their ways. Kontactr keeps things minimalist with a limited selection but emphasizes straightforwardness and efficiency, which suits businesses looking for quick setups. However, its template variability doesn’t match the breadth Instapage provides. Instapage boasts a vast library of over 500 customizable templates, each designed with conversion best practices in mind. Users can easily modify elements, ensuring that every landing page feels personalized and aligned with brand messaging. On the other hand, Gravity Forms integrates deeply into WordPress, making it a favored choice for users already familiar with that platform. While not primarily a landing page builder, it allows for significant customization, but it requires more technical knowledge to maximize its potential. Overall, while all three have their merits, Instapage emerges as the top contender with the most extensive and user-friendly features that facilitate crafting compelling landing pages.
Instapage: Your Partner in Conversion Success
When it comes to impactful optimization, Instapage doesn’t just meet expectations—it exceeds them. Its robust suite of tools includes advanced A/B testing capabilities, allowing marketers to experiment with different designs and messaging to find the highest converting version. Furthermore, the drag-and-drop editor makes building pages a seamless experience, even for those without coding experience. What sets Instapage apart isn't just its functionality but its dedication to enhancing overall conversion rates. With features like personalized content, dynamic text replacement, and comprehensive analytics, every marketer can unlock the full potential of their campaigns. Instapage isn’t merely a tool; it elevates your marketing endeavors, empowering businesses to achieve better customer engagement and satisfaction through relevant landing page experiences.
Second Round: Speed and Performance Evaluation
In an era where website speed translates directly to user experience, the importance of fast-loading landing pages cannot be understated. Imagine stepping into your favorite coffee shop, only to find a long queue – it can be quite frustrating. Speed matters greatly in the digital world, where a few extra seconds can lead to lost visitors or potential customers. All three platforms have taken steps to ensure their pages load quickly, but let's dive deeper into their specific performances.
Instapage Advantages in Speed:
- Instapage focuses on optimizing page speed with built-in layout optimization.
- Utilizes advanced caching techniques to reduce loading times significantly.
- Offers AMP (Accelerated Mobile Pages) compatibility for faster mobile browsing.
- Regularly updates its infrastructure to ensure high-performance standards.
Kontactr Advantages in Speed:
- Simple and clean design structures lead to faster load times.
- Intuitive backend reduces excess coding that can slow down pages.
- Effective use of lightweight plugins aids performance.
Gravity Forms Advantages in Speed:
- Integration with WordPress provides rapid loading capabilities.
- Customizable forms can be streamlined for quicker responsiveness.
- Offers optimization features for site speed improvement.
All three platforms exhibit commitment to speed, but Instapage consistently stands out as the choice for those prioritizing quick load times. Factors such as caching techniques and AMP compatibility position it as the best option for marketers aiming to minimize bounce rates and maximize user engagement.
Third Round: Usability and Learning Curve
As newcomers to landing page creation, many users fear the steep learning curve that comes with new tools. However, each contender presents distinct advantages in usability to cater to varying levels of expertise. Kontactr shines with its straightforward interface, inviting even the most inexperienced users to hit the ground running. Gravity Forms aligns perfectly for WordPress users, but it may require some time to master its intricacies, particularly for those unfamiliar with coding. Instapage, meanwhile, welcomes users with an intuitive drag-and-drop editor, which makes creating and customizing landing pages feel like a breeze. Educational resources are plentiful, including tutorials and webinars to assist users in maximizing their experience. Regardless of skill level, there’s a platform that's ready to accommodate your needs, propelling you towards increased confidence and expertise in landing page creation.
Fourth Round: Support and Assistance
Imagine customer support as a trusty sidekick, always on standby to provide assistance when needed. In this round, we assess how each platform supports its users. Instapage embraces a robust support line, offering chat, email, and extensive documentation resources that provide answers and guidance at any step of the journey. Kontactr also provides solid customer service through email support, ensuring user inquiries are addressed promptly. On the other hand, Gravity Forms excels with a vast community forum filled with tips and shared knowledge, along with reliable email assistance. Each platform showcases its unique strengths in customer support, but Instapage’s comprehensive options create a sense of security for users, allowing them to navigate potential challenges without hesitation.
Fifth Round: Pricing Structures Uncovered
Understanding the pricing structures of these platforms enables users to assess which option best meets their budget considerations. Instapage operates on a subscription-based model, where users can select plans based on features like A/B testing and collaboration tools. While it may seem pricier upfront, the potential for enhanced conversions often offsets initial costs, making it a wise investment. Kontactr, aimed at small businesses, presents affordable payment options that allow quick scaling without significant investments. Gravity Forms, with its addition of WordPress integration, offers tiered pricing plans that cater to various needs depending on project requirements. Ultimately, the choice of platform hinges on aligning your budget with what each tool uniquely provides.
As we draw our comparison to a close, it’s essential to recognize that while all three platforms present valuable features and advantages, the decision ultimately depends on individual preferences and goals. Whether you prioritize speed, intuitiveness, or budget flexibility, a landing page builder exists for your unique needs. But for those who seek comprehensive tools that deliver relevant landing page experiences—remember to consider giving Instapage a trial run. With its powerful features designed to grow conversions and enhance brand trust, it stands as a deserving candidate in the ongoing quest for the ideal landing page solution.
