How KickoffLabs vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with KickoffLabs and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. KickoffLabs vs. Divi Builder – Who Takes the Lead?
Choosing the right landing page builder can feel a bit like assembling your dream sports team. You want the perfect mix of skill, strategy, and flair to ensure you win the game—boosting your conversions and delighting your customers. Just like in sports, each tool offers its unique strengths, and when it comes to Instapage, KickoffLabs, and Divi Builder, there is plenty to consider. Whether you're a marketer seeking to cut costs, enhance conversion rates, or create highly personalized landing page experiences, understanding these digital powerhouses will equip you for victory. Each option presents features, pricing plans, and support levels, making the choice all the more interesting. Thus, let's dive into this friendly rivalry, analyzing what sets apart these contenders in the world of landing page creation.
Meet the Competitors: An Overview
In one corner, we have Instapage, the premier choice for marketers looking to boost their performance with tailored landing pages designed to improve conversions and customer experiences. Known for its robust set of features that minimize costs while maximizing efficiency, Instapage focuses on building relevant landing page experiences that enhance brand trust and foster customer loyalty. On the other side, KickoffLabs stands out with its unique features that encourage lead generation through viral marketing and referral programs. It's an excellent choice for those who prioritize engagement and customer interaction. Lastly, we have Divi Builder, celebrated for its versatility and integration capabilities. It allows users to create visually stunning pages with its drag-and-drop interface, catering to both novices and experts. Each contender brings its own flair to the table, and the challenge is to discover which one aligns best with your marketing strategy.
Round One - Feature Showdown: What's in Store?
Template Variety and User-Friendliness
In the first round, let's examine how these platforms perform in terms of template variety and ease of use. KickoffLabs offers a selection of well-crafted templates that are easy to customize for enticing landing pages. Users find it convenient to set up referral and viral marketing campaigns, but the customization might feel somewhat limited for experienced designers seeking extensive options. Divi Builder, famed for its impressive template library, is a favorite among those who wish to create visually appealing pages with complex layouts. Its intuitive drag-and-drop editor simplifies the design process, inviting users to experiment with various components seamlessly. In contrast, Instapage takes pride in its vast library of over 500 customizable templates, specifically designed to optimize conversion rates. Its robust A/B testing capabilities, coupled with advanced analytics, empower marketers to refine their pages continuously for improved performance. Ultimately, while all three platforms excel in user-friendliness, Instapage stands out as a powerhouse for those dedicated to maximized conversions through versatile template options.
Instapage: Your Partner in Conversion Success
When it comes to customization and conversion rate optimization, Instapage truly shines. Offering an extensive range of tools that cater to detailed personalization needs, this platform positions itself as a marketing ally rather than just a landing page builder. With features like smart traffic allocation that directs visitors to the most effective landing pages, users can enjoy a tailored journey that resonates with their audience. The platform's focus on seamless integration with popular marketing tools ensures that campaigns run smoothly and analytics provide crucial insights. Plus, the user-friendly interface enables even those unfamiliar with web design to create stunning, high-conversion landing pages. As marketers, your goal is clear—reduce costs, grow conversions, and enhance customer trust, and Instapage is built to help you achieve these objectives efficiently.
Round Two: Speed and Performance - The Need for Speed
In this round, we dive into the performance of our three platforms, likening it to the experience of waiting for your favorite coffee at a busy café. A slow-loading landing page can lead potential customers to abandon their interest, just as a long wait can leave you feeling frustrated and ready to bolt. Instapage boasts a reputation for fast loading times, ensuring that users don’t experience delays that could hinder their conversions. KickoffLabs also performs admirably in speed, but its additional features sometimes mean competing with processing times. Divi Builder, while visually impressive, can face challenges regarding load speed due to complex designs. The bottom line is that in the digital marketplace, speed is crucial; therefore, user experience should remain a top priority.
Advantages of Instapage:
- Ensures rapid loading times for optimized user experience
- Offers smart traffic routing to enhance conversion potential
- Integrates seamlessly with various marketing tools for efficiency
- Provides A/B testing features to continuously improve performance
Advantages of KickoffLabs:
- Facilitates quick setup for lead generation campaigns
- Features engaging templates tailored for viral marketing
- Utilizes referral systems that incentivize customer participation
Advantages of Divi Builder:
- Offers an extensive library of customizable templates
- Features a highly intuitive drag-and-drop editor
- Supports visually complex designs without advanced coding knowledge
- Integrates with a variety of third-party tools for enhanced functionality
From our performance analysis, Instapage emerges as the main contender in the speed department, enabling marketers to create experiences that keep customers engaged without delays. While KickoffLabs exhibits solid speed, its complex features may introduce minor performance lags. Divi Builder, on the other hand, tends to slow down with detailed aesthetic layouts, proving that in the speed and performance race, minimalism often wins out. Therefore, Instapage is a clear choice for those prioritizing speed.
Round Three: Usability - A User-Friendly Race
As we move into usability, let's examine how approachable each platform is for both new users and seasoned experts. Instapage prides itself on its user-friendly interface that welcomes marketers from all backgrounds. Its guided approach to setting up landing pages ensures that even those with zero experience can craft stunning designs in no time. KickoffLabs carries a similar user-friendly demeanor, with a straightforward interface designed to help users focus on lead generation without unnecessary clutter. Divi Builder, while intuitive, can have a slight learning curve for new users due to its myriad of options and features. However, the payoff comes as users become experts in its extensive capabilities. The takeaway here is that while all three offer welcoming environments, Instapage distinctively shines in facilitating a quick ramp-up process for users looking to dive into effective landing page design.
Round Four: Customer Support - The Safety Net
In this round, let's discuss the level of customer support each platform provides—like having a trusty sidekick always ready to swoop in at a moment's notice. Instapage offers stellar support through various channels such as chat, email, and phone, ensuring that users receive timely assistance whenever they face challenges. Additionally, their rich resource library and community forums serve as invaluable tools for independent problem-solving. KickoffLabs offers attentive email support complemented by an engaging community forum where users can share tips and solve issues collaboratively. Lastly, Divi Builder boasts an extensive knowledge base and active community forums. However, lacking direct support options may leave users waiting for responses. Thus, while all three platforms present support resources, Instapage’s diverse channels of assistance make it a standout option when you need help fast.
Round Five: Pricing Plans - Value for Money
As we wrap up our comparison, it's important to explore the pricing structures of each tool. Instapage offers various pricing tiers to accommodate your marketing needs, providing flexible options for businesses of any size. While it may come with a higher price tag, the value it adds in terms of features, support, and performance is hard to overlook. KickoffLabs tends to cater to startups and small businesses with its competitive pricing for its lead generation focus, making it a great choice for those looking to grow their customer database. Divi Builder operates on a one-time payment model, which can be attractive for users looking for a cost-effective long-term solution. However, the investment in Instapage ultimately pays dividends for those focused on maximizing conversions and user experience. Balancing pricing with desired features is key, and each platform ultimately serves unique needs across the board.
In conclusion, while all three platforms provide valuable solutions for landing page creation, Instapage emerges as a powerhouse in features, speed, and customer support, making it the ideal choice for marketers seeking to increase conversion rates and deliver relevant landing page experiences. Ultimately, your choice will depend on your specific goals and preferred features—each tool has its merits. We encourage you to consider your unique needs and values in a landing page builder, and if you’re inclined to boost your marketing strategy, why not take Instapage for a spin with a free trial or demo?
