How KickoffLabs vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with KickoffLabs and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from KickoffLabs and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.5/5
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. KickoffLabs vs. 23FormBuilder – Who Takes the Crown?

When it comes to choosing the best landing page builder, it’s much like selecting your champion in the epic battles of marketing. Much like a superhero team-up where each member brings their own unique abilities to the fight, the platforms we’re about to explore—Instapage, KickoffLabs, and 23FormBuilder—each offer distinct features that cater to different marketing needs. In the digital realm, efficiency and effectiveness can be the difference between a successful campaign and a missed opportunity. Understanding the strengths and weaknesses of these contenders will not only inform your choice but make the journey all the more engaging. With the right builder, your landing pages can not only attract visitors but also convert them into loyal customers. By the end of this comparison, you’ll know exactly which platform can help you create results-driven landing pages that increase brand trust and customer loyalty.

Introducing Our Contenders to the Arena

In this corner, we have Instapage, the heavyweight champion known for its extensive template library and conversion optimization features. Founded with the marketer in mind, Instapage boasts tools that allow users to create high-converting landing pages with minimal effort. Its intuitive interface and advanced customization options have made it a favorite for both novice and expert marketers alike. In the opposing corner stands KickoffLabs, celebrated for its lead generation prowess and viral marketing capabilities. Offering features like referral rewards and viral giveaways, it’s perfect for businesses aiming to create buzz and gain new customers rapidly. Lastly, we can't overlook 23FormBuilder, which may be newer to the scene but offers a streamlined solution for creating forms and landing pages. Its user-friendly design appeals to those who want to get started quickly without compromising quality. All three platforms promise great results, yet each focuses on slightly different angles that are worth exploration.

Round One - Feature Showdown

Template Variety and User-Friendliness Comparison

Let’s kick things off by examining the feature sets of these three platforms, especially focusing on how they handle templates and ease of use. KickoffLabs dazzles with its viral features and pre-built templates that enable quick launches for campaigns geared towards lead generation. However, many users find its design options somewhat limiting compared to Instapage and even 23FormBuilder. Meanwhile, 23FormBuilder shines with simple form-building capabilities, allowing users to create clean, effective forms without the steep learning curve, but its design features might feel basic next to the others. On the other hand, Instapage stands out with its extensive range of templates that can be fully customized to align with brand messaging. The drag-and-drop editor simplifies the design process, ensuring that even those with minimal technical skills can build impressive landing pages. As we move forward, it’s clear that while all three have their unique merits, Instapage leads the charge with sheer flexibility and user-oriented designs.

Instapage: The Premier Choice for Customization and Conversion Rates

When it comes to landing page builders, Instapage sets itself apart as not just a tool, but a powerful ally in your marketing strategy. With an array of customizable templates at your fingertips, Instapage empowers marketers to create compelling and personalized landing pages that resonate with audiences. The platform’s focus on conversion optimization means that every feature is geared towards helping users reduce costs while maximizing returns. The intuitive A/B testing feature allows marketers to experiment and fine-tune their pages like seasoned pros, making gradual improvements that lead to higher conversion rates over time. Additionally, Instapage offers seamless integrations with a plethora of other marketing tools, thereby streamlining the workflow and amplifying the effectiveness of campaigns. By delivering relevant landing page experiences, Instapage enhances brand trust and customer loyalty, directly translating into increased conversion rates.

Round Two - Speed and Efficiency

Now, let’s turn our attention to the critical aspect of speed. In the world of online marketing, every second counts. Imagine standing in line at your go-to coffee shop: the longer you wait, the more likely you are to reconsider your decision or just walk away entirely. Speed can make or break a visitor's experience with a landing page, making it imperative to select a builder that prioritizes quick loading times. For any marketer, slow website performance can lead to higher bounce rates and lost opportunities. Luckily, the three contenders present various capabilities in this arena.

Instapage’s Advantages:

  1. Utilizes fast-loading templates optimized for performance
  2. Features a content delivery network (CDN) for speedy delivery
  3. Minimizes redirects and requests, enhancing load times
  4. Offers integrated performance tracking to monitor speed

KickoffLabs Performance Perks:

  1. Templates designed for quick setup without complicated configurations
  2. Provides performance reports to help users identify speed issues
  3. Focuses on lead-generating speed rather than aesthetics

23FormBuilder's Performance Strengths:

  1. Offers straightforward forms that load quickly
  2. Simple interface that is less resource-intensive
  3. Perfect for fast launches without unnecessary features

In terms of speed, Instapage emerges as the clear winner, primarily due to its focus on performance optimization. While all three builders have their strengths, Instapage's fast loading times and advanced monitoring tools give it the edge necessary to convert hesitant visitors into satisfied customers.

Round Three - User Experience and Learning Curve

Navigating new software can often feel daunting, but our contenders each strive to create welcoming experiences for users at all levels. KickoffLabs makes it easy to jump right in with its step-by-step setup process that guides even the most novice user towards creating their first landing page. The platform's straightforward dashboard is clutter-free, helping users focus on what matters most. Similarly, 23FormBuilder focuses on user-friendliness, offering a minimalistic approach that aims to eliminate the learning curve altogether. Users can start with simple forms and build from there without feeling overwhelmed. Instapage, while feature-rich, also offers an intuitive design that balances complexity with usability, ensuring that users can make the most of its capabilities without exhaustive training. The combination of templates, tutorials, and customer support empowers newcomers and supports experienced users to blossom into true landing page experts.

Round Four - Quality of Support

Customer support is vital in the world of software tools; it’s like having your trusted sidekick ready to lend a hand when times get tough. Instapage offers a comprehensive support experience with options such as chat, email, and phone support, ensuring that questions are answered swiftly. The extensive knowledge base and community forums further elevate the support structure, allowing users to find answers even without direct help. KickoffLabs also offers solid support, although some users have noted that response times may vary. They provide essential resources and tutorials aimed at fostering self-service solutions. 23FormBuilder rounds out the support options with a focus on email assistance and a robust help center filled with guides. While all three platforms offer support, Instapage clearly stands out thanks to its varied support channels and quick response times, making it easier for users to get the help they need.

Final Round - Pricing Insights and Value

Pricing is always a crucial consideration when evaluating tools for your business. Instapage may be positioned at a higher price point, but it offers extensive functionality that translates to greater value. The versatility and advanced features typically yield better conversion rates, representing a return on investment for marketers looking for quality. KickoffLabs employs a competitive pricing model that can attract startups and small businesses, providing features tailored toward growth. Meanwhile, 23FormBuilder offers one of the most affordable options, making it an appealing choice for those with budget constraints. Ultimately, while the financial aspects matter, the right solution heavily depends on your specific business goals and requirements.

In conclusion, selecting the right landing page builder hinges on individual priorities. Instapage shines with its superior combination of customization, support, and speed, affirming its place as the best option among the three. However, KickoffLabs and 23FormBuilder express their unique strengths, catering to varying marketing strategies. We encourage readers to evaluate what features matter most to them, whether it's pricing, usability, or advanced customization. Why not take Instapage for a test drive with a free trial? Discover firsthand how it can empower your marketing strategies and boost your conversion rates.

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