How KickoffLabs vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with KickoffLabs and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. KickoffLabs vs. 23FormBuilder – Who Takes the Crown?
When it comes to choosing the best landing page builder, it’s much like selecting your champion in the epic battles of marketing. Much like a superhero team-up where each member brings their own unique abilities to the fight, the platforms we’re about to explore—Instapage, KickoffLabs, and 23FormBuilder—each offer distinct features that cater to different marketing needs. In the digital realm, efficiency and effectiveness can be the difference between a successful campaign and a missed opportunity. Understanding the strengths and weaknesses of these contenders will not only inform your choice but make the journey all the more engaging. With the right builder, your landing pages can not only attract visitors but also convert them into loyal customers. By the end of this comparison, you’ll know exactly which platform can help you create results-driven landing pages that increase brand trust and customer loyalty.
Introducing Our Contenders to the Arena
In this corner, we have Instapage, the heavyweight champion known for its extensive template library and conversion optimization features. Founded with the marketer in mind, Instapage boasts tools that allow users to create high-converting landing pages with minimal effort. Its intuitive interface and advanced customization options have made it a favorite for both novice and expert marketers alike. In the opposing corner stands KickoffLabs, celebrated for its lead generation prowess and viral marketing capabilities. Offering features like referral rewards and viral giveaways, it’s perfect for businesses aiming to create buzz and gain new customers rapidly. Lastly, we can't overlook 23FormBuilder, which may be newer to the scene but offers a streamlined solution for creating forms and landing pages. Its user-friendly design appeals to those who want to get started quickly without compromising quality. All three platforms promise great results, yet each focuses on slightly different angles that are worth exploration.
Round One - Feature Showdown
Template Variety and User-Friendliness Comparison
Let’s kick things off by examining the feature sets of these three platforms, especially focusing on how they handle templates and ease of use. KickoffLabs dazzles with its viral features and pre-built templates that enable quick launches for campaigns geared towards lead generation. However, many users find its design options somewhat limiting compared to Instapage and even 23FormBuilder. Meanwhile, 23FormBuilder shines with simple form-building capabilities, allowing users to create clean, effective forms without the steep learning curve, but its design features might feel basic next to the others. On the other hand, Instapage stands out with its extensive range of templates that can be fully customized to align with brand messaging. The drag-and-drop editor simplifies the design process, ensuring that even those with minimal technical skills can build impressive landing pages. As we move forward, it’s clear that while all three have their unique merits, Instapage leads the charge with sheer flexibility and user-oriented designs.
Instapage: The Premier Choice for Customization and Conversion Rates
When it comes to landing page builders, Instapage sets itself apart as not just a tool, but a powerful ally in your marketing strategy. With an array of customizable templates at your fingertips, Instapage empowers marketers to create compelling and personalized landing pages that resonate with audiences. The platform’s focus on conversion optimization means that every feature is geared towards helping users reduce costs while maximizing returns. The intuitive A/B testing feature allows marketers to experiment and fine-tune their pages like seasoned pros, making gradual improvements that lead to higher conversion rates over time. Additionally, Instapage offers seamless integrations with a plethora of other marketing tools, thereby streamlining the workflow and amplifying the effectiveness of campaigns. By delivering relevant landing page experiences, Instapage enhances brand trust and customer loyalty, directly translating into increased conversion rates.
Round Two - Speed and Efficiency
Now, let’s turn our attention to the critical aspect of speed. In the world of online marketing, every second counts. Imagine standing in line at your go-to coffee shop: the longer you wait, the more likely you are to reconsider your decision or just walk away entirely. Speed can make or break a visitor's experience with a landing page, making it imperative to select a builder that prioritizes quick loading times. For any marketer, slow website performance can lead to higher bounce rates and lost opportunities. Luckily, the three contenders present various capabilities in this arena.
Instapage’s Advantages:
- Utilizes fast-loading templates optimized for performance
- Features a content delivery network (CDN) for speedy delivery
- Minimizes redirects and requests, enhancing load times
- Offers integrated performance tracking to monitor speed
KickoffLabs Performance Perks:
- Templates designed for quick setup without complicated configurations
- Provides performance reports to help users identify speed issues
- Focuses on lead-generating speed rather than aesthetics
23FormBuilder's Performance Strengths:
- Offers straightforward forms that load quickly
- Simple interface that is less resource-intensive
- Perfect for fast launches without unnecessary features
In terms of speed, Instapage emerges as the clear winner, primarily due to its focus on performance optimization. While all three builders have their strengths, Instapage's fast loading times and advanced monitoring tools give it the edge necessary to convert hesitant visitors into satisfied customers.
Round Three - User Experience and Learning Curve
Navigating new software can often feel daunting, but our contenders each strive to create welcoming experiences for users at all levels. KickoffLabs makes it easy to jump right in with its step-by-step setup process that guides even the most novice user towards creating their first landing page. The platform's straightforward dashboard is clutter-free, helping users focus on what matters most. Similarly, 23FormBuilder focuses on user-friendliness, offering a minimalistic approach that aims to eliminate the learning curve altogether. Users can start with simple forms and build from there without feeling overwhelmed. Instapage, while feature-rich, also offers an intuitive design that balances complexity with usability, ensuring that users can make the most of its capabilities without exhaustive training. The combination of templates, tutorials, and customer support empowers newcomers and supports experienced users to blossom into true landing page experts.
Round Four - Quality of Support
Customer support is vital in the world of software tools; it’s like having your trusted sidekick ready to lend a hand when times get tough. Instapage offers a comprehensive support experience with options such as chat, email, and phone support, ensuring that questions are answered swiftly. The extensive knowledge base and community forums further elevate the support structure, allowing users to find answers even without direct help. KickoffLabs also offers solid support, although some users have noted that response times may vary. They provide essential resources and tutorials aimed at fostering self-service solutions. 23FormBuilder rounds out the support options with a focus on email assistance and a robust help center filled with guides. While all three platforms offer support, Instapage clearly stands out thanks to its varied support channels and quick response times, making it easier for users to get the help they need.
Final Round - Pricing Insights and Value
Pricing is always a crucial consideration when evaluating tools for your business. Instapage may be positioned at a higher price point, but it offers extensive functionality that translates to greater value. The versatility and advanced features typically yield better conversion rates, representing a return on investment for marketers looking for quality. KickoffLabs employs a competitive pricing model that can attract startups and small businesses, providing features tailored toward growth. Meanwhile, 23FormBuilder offers one of the most affordable options, making it an appealing choice for those with budget constraints. Ultimately, while the financial aspects matter, the right solution heavily depends on your specific business goals and requirements.
In conclusion, selecting the right landing page builder hinges on individual priorities. Instapage shines with its superior combination of customization, support, and speed, affirming its place as the best option among the three. However, KickoffLabs and 23FormBuilder express their unique strengths, catering to varying marketing strategies. We encourage readers to evaluate what features matter most to them, whether it's pricing, usability, or advanced customization. Why not take Instapage for a test drive with a free trial? Discover firsthand how it can empower your marketing strategies and boost your conversion rates.