How Kartra vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Kartra and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Kartra vs. Gravity Forms – Your Ultimate Guide to Choosing
Selecting the right landing page builder is like choosing the perfect tool for a DIY project - it can make a world of difference to your success. Just as a good hammer can drive nails precisely, a powerful landing page builder helps marketers create compelling pages that convert visitors into customers. With so many options available, we’ll be comparing three formidable contenders: Instapage, Kartra, and Gravity Forms. Each has its own strengths and weaknesses, making them unique in the ever-evolving landscape of digital marketing tools. Let’s dive into this friendly rivalry and see how these platforms stack up against each other, with Instapage emerging as a standout choice for those looking to optimize their landing page game. Get ready for an engaging and informative comparison that promises insights and clarity in choosing the right tool for your marketing arsenal.
Meet the Three Challengers
In the digital arena of landing page builders, we have three popular contenders: Instapage, Kartra, and Gravity Forms. Each platform brings something different to the table, appealing to various marketing needs. Instapage is renowned for its exceptional customization and conversion optimization capabilities. Kartra, on the other hand, presents itself as an all-in-one marketing solution offering a suite of tools under one roof, while Gravity Forms is celebrated for its seamless form-building experience, making it popular among those focused on capturing leads. While their objectives might differ, they all aim to help you create engaging landing pages that convert. Understanding the strengths and unique offerings of each will help you choose the best fit for your marketing strategy. So let’s break it all down and see who comes out ahead in this comparison.
Round One - Feature Showdown
Template Variety and User-Friendliness
When it comes to creating effective landing pages, the variety of templates and ease of use play a significant role in success. Kartra offers a limited selection of customizable templates, which can be a drawback for users looking for more unique options. While it does provide some degree of flexibility, users may feel boxed in when trying to achieve a distinct look for their pages. Gravity Forms excels in simplicity and functionality, focusing more on form creation rather than full landing page setups. Users often find it straightforward to embed forms but may struggle with creating standalone landing pages. Instapage stands out with its extensive library of high-quality, customizable templates. Its drag-and-drop editor is user-friendly, enabling marketers to create effective pages without any coding knowledge. The intuitive interface promotes a smooth design experience, ensuring you can focus on optimizing conversions.
Instapage: Your Ultimate Partner for Customization
Instapage isn’t just about templates; it’s a robust platform tailored to empower marketers to enhance their landing pages for maximum conversions. With features like A/B testing, heatmaps, and integrations with other marketing tools, Instapage offers a customizable experience that allows for precise planning and execution of campaigns. The platform provides an easy learning curve, enabling both newcomers and seasoned marketers to leverage its capabilities effectively. By focusing on creating landing pages that resonate with target audiences, Instapage has positioned itself not just as a builder, but as a true partner in driving marketing success. Its commitment to helping users deliver relevant landing page experiences fosters increased brand trust, customer loyalty, and ultimately, higher conversion rates.
Round Two - Speed and Performance Insights
Speed is crucial when it comes to landing pages; a slow-loading page can dramatically impact user experience and conversion rates. Think of it this way: waiting too long in line for coffee can turn even the best day sour. Likewise, if your landing page isn’t up to speed, potential customers may bounce away before even seeing your offer. The goal is to create landing pages that load quickly, ensuring that visitors have a seamless experience. Let’s explore the speed and performance of our contenders to see how they hold up in this critical area.
Instapage Advantages:
- Optimized for fast loading, ensuring users don’t have to wait.
- Utilizes a content delivery network (CDN) to enhance speed.
- Mobile-optimized templates guarantee quick performance on all devices.
- Analytics tools help track and improve landing page speed.
Kartra Advantages:
- Built-in infrastructure designed for quick page loads.
- Sales funnel systems efficiently manage multiple pages without lag.
- Allows for hosting on Kartra’s servers, improving performance.
Gravity Forms Advantages:
- Forms load rapidly, ensuring quick user interaction.
- Can be embedded on existing pages, minimizing load times.
- Efficient performance when integrated with lightweight themes.
In conclusion, speed and performance are areas where Instapage truly shines, boasting numerous advantages over its competitors. While Kartra and Gravity Forms provide reasonable functionality, Instapage effectively prioritizes loading times and seamless user experience. Choosing Instapage means investing in a platform that not only meets speed demands but enhances overall performance, helping you capture every potential lead.
Round Three - Navigating Usability and Learning Curve
As we move to another important comparison point, usability and learning curve come into play. Each platform takes a different approach to onboarding users and providing support. Kartra seeks to simplify the path for newbies, but its extensive features may feel overwhelming for those just starting out. Users can find themselves navigating a steep learning curve before they unlock the full potential of its tools. Gravity Forms is straightforward for form creation but lacks deep customization options for full landing pages, which may lead less experienced users to seek additional resources for more advanced needs. On the contrary, Instapage prides itself on its user-friendly design and intuitive interface that encourages exploration. The platform offers a wealth of tutorials and resources to help users get accustomed to its features quickly. By promoting a friendly welcome to all skill levels, Instapage instills confidence in users, making the journey towards expertise both achievable and enjoyable.
Round Four - Support Systems Working for You
In the digital world, having reliable customer support can make all the difference. Picture your customer support team as your loyal sidekicks, ever ready to swoop in and assist. Instapage offers stellar customer support through live chat, email, and phone options, ensuring you can seek help whenever needed. Their rich knowledge base and community forums foster an environment where users can find answers and share insights. Kartra also provides assistance via chat and ticketing systems, but its support can sometimes become overwhelmed due to high volume. Gravity Forms, while offering solid documentation, primarily relies on an email support model which may lead to slower response times. Therefore, while all three platforms have their support systems in place, Instapage rises to the occasion with comprehensive assistance to keep users on track.
Round Five - Crunching Numbers: Pricing Comparison
Finally, let’s dive into the pricing structures of each platform. Kartra offers different plans that bundle features, but some users may find it costly if they don't require all the included tools. Gravity Forms provides a more affordable option for basic form functionalities; however, it lacks extensive landing page capabilities, which might necessitate additional spending on other services to achieve desired results. Instapage provides flexible pricing tiers that cater to different business sizes and marketing needs, granting accessible options for users looking for a landing page-focused solution. With plans that empower users to optimize costs while maximizing conversions, Instapage becomes a valuable return on investment.
In wrapping up this friendly competition, it’s essential to note that the best choice among these three platforms ultimately depends on your unique needs and objectives. If you’re seeking robust features paired with powerful speed and support, Instapage emerges as the front-runner. Remember to consider what matters most for you in a landing page builder—whether it’s a suite of all-in-one features, dedicated support, or cost-effectiveness. Why not take Instapage for a trial run? With a free demo available, you can experience for yourself how it can transform your digital marketing efforts.
