How Kajabi vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Kajabi and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Kajabi and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Kajabi vs. Divi Builder – Unraveling the Best Solution for Your Landing Pages

Choosing the right landing page builder can feel like assembling your ultimate superhero team—their abilities and strengths play a crucial role in the success of your marketing strategy. Just as each superhero has unique powers, each landing page builder offers distinct features that can propel your campaigns toward success. To help you decide which one fits best, we’re diving into a friendly comparison of Instapage, Kajabi, and Divi Builder. As we explore their strengths, you'll see how Instapage stands out in empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that bolster brand trust and customer loyalty. Together, let’s embark on this journey to find the perfect fit for your marketing adventures! (min:200 words)

Meet the Contenders: A Quick Overview

In the left corner, we have Instapage, known for its robust features that streamline the creation of high-converting landing pages. Marketers have flocked to Instapage because it supports not only A/B testing but also personalized experiences, all designed to maximize conversion rates. In the opposite corner, we find Kajabi, a powerhouse in the online course platform realm. Kajabi boasts features that are exceptionally user-friendly; however, it also offers landing page creation capabilities, primarily catering to course creators and membership sites. Lastly, we present Divi Builder, a favorite among WordPress enthusiasts, renowned for its creative control through a visual editor that allows users to design stunning themes with ease. Each platform has carved out its niche in the digital landscape, making this face-off a delightful exploration of which is best suited for your landing page needs. (min:200 words)

Round One: Feature Face-off

Template Variety and User-Friendliness

When it comes to template variety, each platform contributes a unique angle. Kajabi shines with its user-friendly templates tailored for course launching and sales funnels, making it appealing for beginners in the online learning space. Divi Builder, on the other hand, impresses with a vast array of customizable templates that can cater to any niche, but its learning curve may be steeper for newcomers. Instapage offers a rich collection of conversion-focused templates that are easily customizable, catering to marketers who seek data-driven design while keeping user experience at the forefront. You’ll appreciate the intuitive drag-and-drop features in Instapage, which allow even the most amateur designers to craft stunning and functional pages quickly, ensuring they resonate with their audience. (min:200 words)

Instapage: The Gold Standard for Customization and Conversion

Instapage stands tall with its unparalleled customization tools and focus on conversion rate optimization. It's not merely a landing page builder; it acts as a vital partner in your marketing journey. With features such as smart personalization, A/B testing, and detailed analytics, Instapage empowers you to create landing pages that not only look visually appealing but also perform exceptionally well. Moreover, the seamless integration with various marketing tools means that everything from your email campaigns to CRM systems can work harmoniously to drive results. Instapage truly believes in delivering relevant landing page experiences that can bolster trust in your brand and cultivate customer loyalty in the long run. It’s not just about getting clicks anymore; it’s about building relationships with those clicks. (min:200 words)

Round Two: Speed and Performance Insights

Imagine arriving at your favorite café, eagerly awaiting your caffeine fix, only to find yourself in a long line. Similarly, website loading speed can make or break a user’s experience. Slow-loading landing pages can lead to lost prospects, just like that coffee shop delay can leave you craving your espresso elsewhere. In this round, we explore how each platform stands up against the clock to ensure that visitors stay engaged and potential conversions don’t slip away. (min:200 words)

Instapage Advantages:

  1. Instapage loads swiftly, reducing bounce rates and enhancing user engagement
  2. Optimized for fast performance with minimal load time, even with multiple elements
  3. CDN support to ensure global accessibility and reliability
  4. Built-in AMP support for mobile-optimized pages that perform rapidly on mobile devices

Kajabi Highlights:

  1. Responsive design that ensures speedy performance across devices
  2. Integrated features that optimize loading without extra steps needed
  3. Fast page rendering for smoother user experiences, particularly for course content

Divi Builder Highlights:

  1. Lightweight coding that allows for faster loading between visual elements
  2. Configuration options to prioritize speed in design choices
  3. Features that allow easy optimization of images and scripts for better performance
  4. Built-in speed enhancements to support WordPress hosting environments

As we conclude the conversation about speed and performance among these three platforms, it's clear each has its merits. However, when it comes to optimizing for quick user engagement, Instapage emerges as the go-to choice for marketers wishing to reduce bounce rates and improve retention, proving itself as the best option. (min:200 words)

Round Three: The User Experience Journey

Let's turn our attention to usability: how each platform welcomes both novice users and experienced marketers. For newcomers who may feel overwhelmed, Instapage provides an extensive library of tutorials and support articles, making onboarding straightforward. Kajabi focuses on ease of use for course creators, with step-by-step guidance to help you along the way. Divi Builder's visual editor encourages creativity, but it may take a bit of time to adjust to its more complex options. Whichever platform you choose, rest assured that you're entering a supportive environment that aims to elevate you toward becoming proficient in building high-converting landing pages and driving marketing success. (min:200 words)

Round Four: Support Systems

Imagine each platform’s customer support as your trusty allies, ready to assist you whenever you face challenges. Instapage shines with its exceptional live chat and email support responsiveness, often solving queries in record time. Kajabi features a robust community forum where users can share experiences, and their knowledge base is rich with information. Meanwhile, Divi Builder offers extensive tutorials and dedicated support, though response times may vary depending on issues. Overall, these platforms ensure that you’re not alone on your landing page journey, providing essential support to help you thrive. (min:200 words)

Round Five: Price and Value Comparisons

As we examine pricing models, it’s important to find the best value for your landing page goals. Instapage operates with a subscription-based structure that scales according to user needs, offering a range of features tailored for marketers aiming for maximum impact. Kajabi has a bit of a higher price tag, justified by its all-in-one features focusing on course creators. Divi Builder brings in the versatility of a lifetime license for a one-time fee, making it appealing for long-term projects. Each pricing model comes with its strengths, and understanding these provides clarity on which platform fits your budget and marketing objectives. (min:200 words)

Wrapping up our friendly showdown, it's clear that while all three platforms bring unique advantages, your choice ultimately depends on what you prioritize in a landing page builder. Whether you value features, support, or flexibility, consider what aligns best with your goals. Instapage might just take the crown for marketers focused on driving conversions. Why not take it for a spin through a free trial, and witness firsthand how it empowers you to reduce costs and increase conversion rates while enriching your brand’s trust? Your journey begins here! (min:200 words)

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