How Kajabi vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Kajabi and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Kajabi, and 23FormBuilder – The Ultimate Showdown
Choosing a landing page builder can feel a bit like assembling your very own adventure team. Each tool has its own special powers and quirks, ready to help you conquer the marketing arena. Instapage, with its focus on optimization and personalization, acts like the strategist of the group, ensuring that your pages not only capture attention but convert visitors into loyal customers. Kajabi, on the other hand, brings a more comprehensive suite of features, packaging everything you need in one powerful platform. Finally, there's 23FormBuilder, the nimble contender that excels in creating forms effortlessly, perfect for those looking to harness data collection without frills. Join us on this comparative journey as we dissect the strengths and weaknesses of these three champions in the realm of landing page creation!
Meet the Competitors
In our quest for the best landing page builder, we have three friendly rivals: Instapage, Kajabi, and 23FormBuilder. Each brings something unique to the table, making them formidable competitors for marketers and entrepreneurs alike. Instapage stands out for its exceptional focus on landing page customization, providing customizable templates that cater to an array of industries. Kajabi shines as an all-in-one solution, ideal for entrepreneurs who want to handle courses, marketing, and landing pages under one roof. Meanwhile, 23FormBuilder makes its mark with straightforward form building, which is a vital aspect of landing pages. All three tools have their strengths, offering a blend of features that can help users achieve their marketing objectives more efficiently.
Round One - Feature Breakdown
Template Selection and User Experience
When it comes to features, the variety of templates and the overall user experience are pivotal factors in the user selection process. Kajabi prides itself on offering beautifully designed templates suitable for a range of applications, though some users find the customization options somewhat limited. In contrast, 23FormBuilder focuses on simplicity with forms that are easy to implement and deploy but lacks the vast template library that others have. Instapage, however, takes the cake with its extensive selection of customizable templates designed for conversion optimization. These templates are user-friendly and supportive of A/B testing, allowing marketers to hone in on what works best without a steep learning curve. Users can modify everything from colors to layouts, sparking creativity while ensuring that each landing page remains aligned with branding requirements.
Instapage: The Leader in Customization and Conversion Focus
At the heart of Instapage's appeal lies its stellar customization and conversion optimization capabilities. The platform is specifically built to enable users to craft landing pages that resonate with their audience and drive action. With a drag-and-drop interface, even those with minimal technical skills can easily create engaging pages without fuss. The analytics tools provided help users understand user behavior, paving the way for informed decisions regarding content and design adjustments. Additionally, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. This holistic approach to landing pages positions it as not just a tool, but a powerful ally in driving marketing success.
Round Two - Performance and Speed
Engaging customers means ensuring your landing pages load swiftly. Think of slow loading times as waiting too long for your morning coffee – frustrating enough to make visitors reconsider. First impressions matter, and performance can make or break user engagement. Speed and uptime are crucial metrics that can affect not only user experience but also search rankings. A platform that falters in this area can lose users rapidly, so let's see how each contender measures up.
Instapage Strengths:
- Offers optimized images and scripts for faster loading times
- CDN support to improve delivery speed across regions
- Built-in A/B testing to eliminate underperforming variations quickly
- Robust uptime guarantees to minimize downtime
Advantages of Kajabi:
- Integrated hosting that eliminates the need for external services
- Automated optimizations for mobile responsiveness
- User-centric design to enhance overall load performance
Benefits of 23FormBuilder:
- Lightweight forms for quick deployment
- Simple interface doesn’t bog down performance
- Pre-built templates that load efficiently
In conclusion, while all three platforms provide solid performance options, Instapage shines as the leader, boasting features specifically designed to enhance speed and conversion rates.
Round Three - Navigating Usability
Ease of use is of utmost importance when selecting a landing page builder. After all, if a platform is challenging to navigate, even the most powerful features can become unusable. Instapage presents a well-thought-out interface that simplifies the user experience, making it a great choice for novices and experts alike. Kajabi equips users with tutorials and resources that support a comprehensive understanding of its multi-functional platform, although its depth may be overwhelming initially. Meanwhile, 23FormBuilder prioritizes a straightforward approach, making form creation as quick and painless as possible while ensuring a clear path toward landing page setup. Ultimately, each platform accommodates users with different levels of expertise, ensuring a smooth onboarding experience.
Round Four - Customer Support Champions
Customer support is like a trusty sidekick, always ready to come to the rescue. Each platform boasts a range of support options to assist users in their journey. Instapage provides 24/7 chat and email options, coupled with a vibrant community forum where users can share tips. Kajabi takes it a step further by offering comprehensive resources, including webinars, tutorials, and FAQs, ensuring users can self-solve as well. 23FormBuilder is focused on direct support and provides live chat during business hours, empowering users to quickly get the help they need. Altogether, these support systems enhance user experience, making sure no one feels alone in their marketing endeavors.
Final Round - Analyzing Costs and Plans
Cost structures are crucial for marketers who must maximize their investments. Instapage provides tiered plans that cater to various needs, offering flexibility for both small businesses and larger enterprises. Kajabi tends to be pricier but compensates with an extensive suite of features, intended for users who want an all-in-one platform. In contrast, 23FormBuilder appeals with lower pricing, ideal for startups or those primarily focused on forms. Each platform has its unique strengths concerning pricing and plans, so users must assess their priorities and budget considerations thoughtfully based on their requirements.
Ultimately, while all three platforms have their strengths and weaknesses, the choice largely boils down to the user's unique needs and objectives. Marketers prioritizing landing page customization and conversion rates would undoubtedly benefit from Instapage's impressive features and capabilities. Those in search of a comprehensive solution might find Kajabi's offerings appealing. Meanwhile, startups focused mainly on data collection will appreciate 23FormBuilder's affordability. It's recommended to explore the possibilities of each platform, and perhaps take Instapage for a test drive with a free trial. Your perfect landing page solution is just a click away!
