How JotForm vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with JotForm and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Microsoft Forms – The Showdown for Your Landing Page Needs
Choosing the right landing page builder can feel akin to picking the ideal superhero duo for your marketing effort. You need a combination of strength, versatility, and a dash of charm to create a winning campaign. Each platform has its own unique superpowers, battling it out to become your go-to tool for online success. Whether you're aiming to enhance conversions, minimize costs, or create a high-impact landing page experience, you've got options. In this article, we’ll examine Instapage, JotForm, and Microsoft Forms with a focus on their standout characteristics and strengths, ensuring that you choose the right tool to harness your marketing potential. With the right landing page builder in your toolkit, you'll enhance brand trust and customer loyalty while driving those all-important conversion rates.
Meet the Contenders: A Brief Overview
Let's introduce our three competitors: Instapage, JotForm, and Microsoft Forms. Each is well-known in the digital space, but they cater to different needs. Instapage stands out as a powerful tool exclusively designed for marketers, while JotForm brings a form-building approach with flexibility and simplicity. Microsoft Forms is integrated into the Office suite, appealing to those already entrenched in that ecosystem. As friendly rivals, they all claim to provide the best experiences in creating landing pages and forms, but which one truly offers the most value? As we dive deeper into these platforms, we'll discover which one suits your marketing strategy best.
Round One: Feature Showdown – Who Offers What?
Template Variety and User Experience: An Examination
When it comes to template variety and user experience, each platform takes a distinct approach. JotForm boasts a vast array of customizable templates that allow users to create forms and landing pages easily. Its drag-and-drop feature ensures that even the most novice users can start designing without a steep learning curve. Microsoft Forms is streamlined for simplicity but offers fewer customization options. However, it excels in integration with other Microsoft applications, making it handy for users in that ecosystem. On the flip side, Instapage shines brightly with its extensive library of stunning templates specifically tailored for high-converting landing pages. Its intuitive editing features and real-time previews empower marketers to craft beautiful pages that resonate with their audience instantly.
Instapage: A Savior for Customization and Conversion Success
Instapage isn't just another landing page builder; it's a powerful ally for marketers striving for the best results. With its unmatched customization capabilities and advanced A/B testing features, Instapage empowers marketers to reduce costs while simultaneously growing conversions. The platform offers opportunities to create highly relevant landing page experiences that build brand trust and encourage customer loyalty. By connecting data from Google Analytics and other sources, Instapage users can optimize their campaigns effortlessly, allowing for a seamless alignment between promotional efforts and audience expectations. It’s not just about creating visually appealing pages but also about ensuring those pages perform exceptionally well.
Round Two: Speed and Efficiency – The Race to the Landing Page
As we embark on the next round, speed and performance take center stage. Imagine if your favorite coffee shop had you waiting in a never-ending line – frustrating, right? Likewise, slow-loading landing pages can lead to lost opportunities and frustrated visitors. All three platforms prioritize speed, but how effectively do they deliver on that promise? Let’s explore how each contends in this vital category.
Advantages of Instapage in Speed and Performance
- Lightning-fast loading times that enhance user experience
- Optimized for mobile devices, ensuring stellar performance on all screens
- Smart technology that auto-optimizes images for speed
- Built-in integrations for faster page deployment
JotForm's Speed Benefits
- Quick form loading times for seamless user interactions
- Efficient design process thanks to extensive templates
- Lightweight and responsive design for better speed
Microsoft Forms Performance Highlights
- Fast setup and straightforward user interface enable rapid form creation
- Integrated with Microsoft servers for reliable performance
- Minimalist designs that don't compromise on loading speed
- Good access for users in different environments
Upon reviewing the speed and performance of these platforms, it's clear that while each has its strengths, Instapage leads the charge with a commitment to speed and efficiency. For marketers looking for peak performance in their landing pages, Instapage proves to be the top contender among this trio.
Round Three: User-Friendliness and Learning Curve – An Accessible Approach
Navigating a new platform can feel daunting, but all three contenders have created pathways that encourage users of all skill levels. Instapage offers an intuitive drag-and-drop interface that caters to both newcomers and experienced marketers, supporting a learning curve that allows anyone to produce professional landing pages quickly. JotForm shines with its form-building focus, featuring easy-to-use templates that require no coding knowledge. Lastly, Microsoft Forms offers a no-nonsense approach, making it easy for users familiar with other Microsoft products to adapt seamlessly. The platforms collectively ensure that users feel welcomed, regardless of their starting point, and leave them equipped to reach expert status in no time.
Round Four: Customer Support – Your Trusty Sidekick
Consider the customer support of each platform as your loyal sidekick, always ready to swoop in with assistance when needed. Instapage stands out with its dedicated customer support options, including live chat and email responsiveness. The knowledge base offers a wealth of resources and tutorials. JotForm provides robust community support, along with prompt email support for premium users. Microsoft Forms integrates with Microsoft’s extensive support resources, offering users a solid foundation of help. Regardless of which platform you choose, rest assured that there are support systems in place to keep you moving forward in your landing page journey.
Final Round: Pricing Insights – Value for Your Investment
When it comes to pricing structures, understanding the value proposition of each platform is key. Instapage offers a variety of pricing plans tailored to different needs, empowering marketers to choose what fits their budget while enjoying premium features. JotForm provides a free level of service with basic functionalities, allowing users to explore before committing, while their paid plans still remain affordable. Microsoft Forms is integrated within Office 365 subscriptions, making it a great choice for businesses already invested in that ecosystem. Overall, the right investment largely depends on individual requirements, which makes it essential to evaluate what features and support you value most in a landing page builder.
To wrap things up, while all three platforms boast their unique strengths, your ultimate decision should align with your specific needs and objectives. Are you looking for unparalleled customization? Opt for Instapage. Interested in ready-to-go forms? Consider JotForm. Need something connected to Microsoft tools? Microsoft Forms might be your go-to. However, as Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, it stands tall as a choice that combines performance, usability, and support. Take Instapage for a trial spin and discover how it can transform your landing page strategy.