How JotForm vs. Microsoft Forms vs. Instapage stack up against each other

Compare Instapage with JotForm and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from JotForm and Microsoft Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. JotForm vs. Microsoft Forms – The Showdown for Your Landing Page Needs

Choosing the right landing page builder can feel akin to picking the ideal superhero duo for your marketing effort. You need a combination of strength, versatility, and a dash of charm to create a winning campaign. Each platform has its own unique superpowers, battling it out to become your go-to tool for online success. Whether you're aiming to enhance conversions, minimize costs, or create a high-impact landing page experience, you've got options. In this article, we’ll examine Instapage, JotForm, and Microsoft Forms with a focus on their standout characteristics and strengths, ensuring that you choose the right tool to harness your marketing potential. With the right landing page builder in your toolkit, you'll enhance brand trust and customer loyalty while driving those all-important conversion rates.

Meet the Contenders: A Brief Overview

Let's introduce our three competitors: Instapage, JotForm, and Microsoft Forms. Each is well-known in the digital space, but they cater to different needs. Instapage stands out as a powerful tool exclusively designed for marketers, while JotForm brings a form-building approach with flexibility and simplicity. Microsoft Forms is integrated into the Office suite, appealing to those already entrenched in that ecosystem. As friendly rivals, they all claim to provide the best experiences in creating landing pages and forms, but which one truly offers the most value? As we dive deeper into these platforms, we'll discover which one suits your marketing strategy best.

Round One: Feature Showdown – Who Offers What?

Template Variety and User Experience: An Examination

When it comes to template variety and user experience, each platform takes a distinct approach. JotForm boasts a vast array of customizable templates that allow users to create forms and landing pages easily. Its drag-and-drop feature ensures that even the most novice users can start designing without a steep learning curve. Microsoft Forms is streamlined for simplicity but offers fewer customization options. However, it excels in integration with other Microsoft applications, making it handy for users in that ecosystem. On the flip side, Instapage shines brightly with its extensive library of stunning templates specifically tailored for high-converting landing pages. Its intuitive editing features and real-time previews empower marketers to craft beautiful pages that resonate with their audience instantly.

Instapage: A Savior for Customization and Conversion Success

Instapage isn't just another landing page builder; it's a powerful ally for marketers striving for the best results. With its unmatched customization capabilities and advanced A/B testing features, Instapage empowers marketers to reduce costs while simultaneously growing conversions. The platform offers opportunities to create highly relevant landing page experiences that build brand trust and encourage customer loyalty. By connecting data from Google Analytics and other sources, Instapage users can optimize their campaigns effortlessly, allowing for a seamless alignment between promotional efforts and audience expectations. It’s not just about creating visually appealing pages but also about ensuring those pages perform exceptionally well.

Round Two: Speed and Efficiency – The Race to the Landing Page

As we embark on the next round, speed and performance take center stage. Imagine if your favorite coffee shop had you waiting in a never-ending line – frustrating, right? Likewise, slow-loading landing pages can lead to lost opportunities and frustrated visitors. All three platforms prioritize speed, but how effectively do they deliver on that promise? Let’s explore how each contends in this vital category.

Advantages of Instapage in Speed and Performance

  1. Lightning-fast loading times that enhance user experience
  2. Optimized for mobile devices, ensuring stellar performance on all screens
  3. Smart technology that auto-optimizes images for speed
  4. Built-in integrations for faster page deployment

JotForm's Speed Benefits

  1. Quick form loading times for seamless user interactions
  2. Efficient design process thanks to extensive templates
  3. Lightweight and responsive design for better speed

Microsoft Forms Performance Highlights

  1. Fast setup and straightforward user interface enable rapid form creation
  2. Integrated with Microsoft servers for reliable performance
  3. Minimalist designs that don't compromise on loading speed
  4. Good access for users in different environments

Upon reviewing the speed and performance of these platforms, it's clear that while each has its strengths, Instapage leads the charge with a commitment to speed and efficiency. For marketers looking for peak performance in their landing pages, Instapage proves to be the top contender among this trio.

Round Three: User-Friendliness and Learning Curve – An Accessible Approach

Navigating a new platform can feel daunting, but all three contenders have created pathways that encourage users of all skill levels. Instapage offers an intuitive drag-and-drop interface that caters to both newcomers and experienced marketers, supporting a learning curve that allows anyone to produce professional landing pages quickly. JotForm shines with its form-building focus, featuring easy-to-use templates that require no coding knowledge. Lastly, Microsoft Forms offers a no-nonsense approach, making it easy for users familiar with other Microsoft products to adapt seamlessly. The platforms collectively ensure that users feel welcomed, regardless of their starting point, and leave them equipped to reach expert status in no time.

Round Four: Customer Support – Your Trusty Sidekick

Consider the customer support of each platform as your loyal sidekick, always ready to swoop in with assistance when needed. Instapage stands out with its dedicated customer support options, including live chat and email responsiveness. The knowledge base offers a wealth of resources and tutorials. JotForm provides robust community support, along with prompt email support for premium users. Microsoft Forms integrates with Microsoft’s extensive support resources, offering users a solid foundation of help. Regardless of which platform you choose, rest assured that there are support systems in place to keep you moving forward in your landing page journey.

Final Round: Pricing Insights – Value for Your Investment

When it comes to pricing structures, understanding the value proposition of each platform is key. Instapage offers a variety of pricing plans tailored to different needs, empowering marketers to choose what fits their budget while enjoying premium features. JotForm provides a free level of service with basic functionalities, allowing users to explore before committing, while their paid plans still remain affordable. Microsoft Forms is integrated within Office 365 subscriptions, making it a great choice for businesses already invested in that ecosystem. Overall, the right investment largely depends on individual requirements, which makes it essential to evaluate what features and support you value most in a landing page builder.

To wrap things up, while all three platforms boast their unique strengths, your ultimate decision should align with your specific needs and objectives. Are you looking for unparalleled customization? Opt for Instapage. Interested in ready-to-go forms? Consider JotForm. Need something connected to Microsoft tools? Microsoft Forms might be your go-to. However, as Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, it stands tall as a choice that combines performance, usability, and support. Take Instapage for a trial spin and discover how it can transform your landing page strategy.

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