How JotForm vs. Infusionsoft vs. Instapage stack up against each other
Compare Instapage with JotForm and Infusionsoft to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Infusionsoft – The Ultimate Showdown
Choosing the right landing page builder is a bit like assembling your dream team of superheroes for a strategic mission. Each hero brings their unique powers to the table, but only one can take the lead in your marketing strategy. In this face-off, we’ll explore the capabilities of three formidable contenders: Instapage, JotForm, and Infusionsoft. We’ll sift through their features, strengths, and weaknesses, so you’ll leave with clarity on which platform can elevate your landing page game to new heights. With the right data at your fingertips, you can empower your marketing efforts and secure conversions like never before. Remember, your landing pages are often the first point of contact with potential customers, so it’s important to make that first impression count. (min:200 words)
Meet the Rivals: A Brief Overview
In the left corner, we have Instapage, renowned for its extensive customization options and conversion optimization tools designed to help marketers reduce costs and increase conversion rates. Next, we have JotForm, celebrated for its straightforward form-building capabilities and user-friendly interface. Finally, Infusionsoft enters the ring, a robust software catering not just to landing pages but encompassing CRM and email marketing functionalities. With such diverse strengths, it’s clear that each contender comes with unique offerings tailored to different marketing needs. Whether you prioritize ease of use, sophisticated automation, or conversion-focused landing pages, each platform is vying to become your go-to solution. (min:200 words)
Round One: Feature Showdown
Template Variety & User Experience – A Key Element
In today’s fast-paced online world, having an appealing, well-structured landing page is critical for capturing user attention. JotForm boasts an extensive library of templates that allow users to create forms and landing pages quickly, making it an excellent choice for those who value simplicity and speed. The drag-and-drop functionality makes constructing pages a breeze, especially for beginners. On the contrary, while Infusionsoft provides numerous templates, they often require a deeper understanding of the platform to maximize their potential. However, its ability to integrate seamlessly with email marketing campaigns sets it apart for those focused on holistic marketing approaches. Instapage, on the other hand, shines with its vast selection of high-converting templates designed specifically for testing and optimization, making it a powerhouse for marketers aiming for higher conversion rates. With features like A/B testing and dynamic text replacement, Instapage delivers targeted experiences to users, ensuring relevance and engagement. (min:200 words)
Instapage: Your Partner in Conversion Optimization
Instapage stands out as a premier tool dedicated exclusively to landing page creation and optimization. Its intuitive interface allows users to craft stunning, conversion-focused pages without any coding knowledge. With features like the heatmap, A/B testing, and detailed analytics, Instapage empowers marketers to track performance metrics and fine-tune campaigns, ultimately driving higher ROI. Its extensive customization allows you to adapt landing pages to fit different customer personas, enhancing brand trust and customer loyalty. By streamlining the user journey with relevant content and appealing designs, Instapage effectively increases conversion rates, positioning itself as not just a tool, but a vital partner in your marketing success. (min:200 words)
Round Two: Speed Matters – An Essential Factor
When it comes to website performance, speed is everything. Imagine waiting in line at a coffee shop, only to discover that your favorite brew isn’t worth the wait. A similar frustration occurs when potential customers leave due to slow-loading landing pages. In this round, we’ll explore the speed and performance of each platform to see how well they deliver experiences that will keep customers engaged. A speedy site can drastically reduce bounce rates and improve overall user satisfaction. (min:200 words)
Instapage Advantages:
- Optimized for rapid page loading, improving user experience.
- Built-in performance tracking allows adjustments for improved speed.
- CDN (Content Delivery Network) feature for faster global access.
- Cleansed code for maximum efficiency without unnecessary bloat.
JotForm Advantages:
- Quick loading templates designed for efficiency.
- Simple form submissions that require minimal loading time.
- Responsive designs that adapt to various devices smoothly.
Infusionsoft Advantages:
- Integrated performance tracking for email marketing campaigns.
- A/B testing helps ensure faster-loading, optimized pages.
- Offers optimization tools that can improve page speed over time.
- Automation workflows that can enhance overall efficiency.
In this speed round, it’s evident that while all three platforms have strengths, Instapage excels in delivering swift, highly responsive landing pages that enhance user satisfaction. With better loading times and built-in performance tracking, marketers can maintain user engagement effectively. Instapage positions itself as the best choice for speed and performance. (min:200 words)
Round Three: User Friendliness & Learning Curve
Every user enters a platform with different levels of experience, and finding a tool that accommodates both newcomers and seasoned marketers is key. JotForm excels with its straightforward form-building approach, allowing even beginners to navigate its features with ease. Infusionsoft, while powerful, may present a steeper learning curve as users adapt to its many functionalities, which may necessitate more extensive training. However, it offers a rewarding experience for those willing to invest the time. Instapage rounds out the group with an intuitive interface that provides creativity without overwhelming users. Tutorials and support resources make the learning process smooth, helping you become confident in using its advanced features quickly. With all three tools catering to different user experiences, each provides valuable assistance to ease your journey towards landing page mastery. (min:200 words)
Round Four: Customer Support Superstars
Entering the support arena, customer service is critical in determining the long-term success of any application. Each platform embodies a reliable support squad ready to assist users. JotForm offers email support and a community forum for quick resolutions, fostering user engagement and sharing insights. Infusionsoft provides extensive resources via email and chat support but can sometimes lag in response times. Instapage shines with its live chat feature combined with a rich knowledge base, enabling users to find answers to their queries promptly. Instapage’s readily available resources make it incredibly conducive for marketers looking to optimize results without delays. With such dedicated support teams on hand, users can easily find help in their respective journeys. (min:200 words)
Round Five: Price Comparison – Finding Value
When evaluating pricing, it's essential to assess the value you receive from each platform. JotForm's pricing is budget-friendly, making it accessible to startups and small businesses focusing on quick form creation. Infusionsoft's tiered pricing reflects its broader capabilities but may be more expensive for those solely looking for landing pages. Instapage offers flexible pricing plans based on the features you need, ideal for businesses wanting specialized tools for landing page optimization. Keep in mind, however, a higher investment in Instapage can yield significant returns through enhanced conversion rates and optimized campaigns. Understanding the value you need from each platform will help you make the best financial decision for your business. (min:200 words)
In the end, all three platforms boast unique strengths that appeal to various needs. The best choice depends on the specific goals you’ve set for your marketing strategy. JotForm might attract those seeking simplicity, while Infusionsoft’s all-in-one solution is perfect for comprehensive marketing campaigns. However, for marketers focusing on delivering highly optimized landing pages that drive conversions, Instapage truly stands out. With its advanced features that empower marketers to reduce costs, grow conversions, and deliver relevant experiences, it’s time you take Instapage for a test drive with a free trial to experience the difference it can make. (min:200 words)
