How JotForm vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with JotForm and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from JotForm and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. JotForm vs. GetLandy – The Final Showdown

Choosing a landing page builder can be likened to assembling your ultimate marketing squad—a band of superheroes, each boasting unique powers yet sharing the common goal of driving conversions. Whether you need stunning design, seamless integration, or robust analytics, finding the right tool is crucial for your campaigns. With this article, we’ll embark on an exciting journey through the realm of landing page builders, highlighting the strengths and quirks of each contender: Instapage, JotForm, and GetLandy. By the end, you’ll be equipped with all the knowledge you need to make an informed decision that suits your marketing strategy. We’ll explore their features, performances, support systems, and pricing while making the case for why Instapage should top your list for enhancing brand trust, customer loyalty, and conversion rates.

Meet the Challengers

In the left corner is Instapage, a powerhouse in the landing page arena known for its extensive customization options and conversion-focused tools. Marketers around the globe favor Instapage for its ability to create tailored experiences that resonate with audiences and drive results. In the right corner, we have JotForm, recognized for its user-friendly interface and excellent form-building capabilities, making it a popular choice for quick surveys and lead captures. Finally, entering the ring is GetLandy, a robust tool that excels in creating straightforward landing pages for various campaigns while providing essential integration features. Each contender brings its strengths to the table, but only one can emerge victorious in the quest for the best landing page builder. Stay with us as we dive deeper into what makes them tick, starting with their features.

Round One - Feature Showdown

Template Options and User-Friendly Design

When it comes to crafting beautiful landing pages, the variety of templates offered by each platform is crucial. JotForm shines with a simplistic approach, offering a selection of forms that can be converted into landing pages with ease. While this is beneficial for anyone needing fast results, it does come at the cost of variety and customization flexibility. On the other hand, GetLandy has solid templates that focus on straightforward designs, perfect for users who want to set up quickly without feeling overwhelmed. However, some might find GetLandy’s design options less appealing for more complex campaigns. Contrarily, Instapage stands out with its vast library of high-converting templates, all designed with meticulous attention to detail. Each template can be customized extensively, allowing marketers to dive deep into personalization and create unique landing page experiences that foster brand trust and customer loyalty.

Instapage: Customization and Conversion at Its Core

Instapage sets the bar high by combining user-centric design with powerful tools aimed at optimizing conversion rates. With intuitive drag-and-drop functionality, users can build pages in a matter of minutes without sacrificing quality or depth. Also, its A/B testing capabilities empower marketers to fine-tune their campaigns effectively. Instapage is not just a landing page builder but a partner in success, equipped with features such as heat maps and analytics for understanding visitor behavior. It excels in helping businesses deliver relevant landing page experiences, ultimately resulting in enhanced brand trust, customer loyalty, and increased conversion rates.

Round Two - Speed and Efficiency

Imagine this: you’re standing in line at your favorite café, eagerly awaiting your morning brew, but the line moves at a snail's pace. Frustrating, right? That’s how web users feel when they encounter slow loading times. In today’s fast-paced world, having a speedy website is essential for maintaining user interest. Fast-loading landing pages can dramatically improve user experience and, by extension, conversion rates. Each platform has its approach to speed, so let's examine how Instapage, JotForm, and GetLandy stack up.

Advantages of Instapage in Speed and Performance

  1. Lightning-fast page loading with optimized templates.
  2. Effective use of CDNs (Content Delivery Networks) to serve content quickly.
  3. Built-in features that require minimal image sizes without sacrificing quality.
  4. Performance analytics for tracking load speed and optimizing accordingly

JotForm's Strengths in Speed and Efficiency

  1. Faster loading times due to streamlined forms integrated into landing pages.
  2. Smooth user experience with mobile optimization.
  3. Efficient data collection that minimizes server load

GetLandy's Key Speed Components

  1. Simple and fast templates that prioritize loading speed.
  2. Optimized code for quicker rendering.
  3. Hosting plans designed for high-speed delivery of landing pages.
  4. Integrated caching mechanisms for improved performance.

When evaluating speed and performance, Instapage takes the crown. Its emphasis on load speed and user experience is paramount for brands looking to maximize conversions. Both JotForm and GetLandy have significant advantages, but they cannot match Instapage's comprehensive approach to delivering fast, efficient, and high-performing landing pages.

Round Three - Usability Matters

Usability is a significant factor when selecting a landing page builder, especially for those new to marketing or web development. These platforms boast user-friendly interfaces that promote an easy learning curve. JotForm shines with its intuitive drag-and-drop builder that instantly welcomes newcomers. Its extensive resource library and templates allow users to build quickly without the need for technical skills. GetLandy offers a straightforward approach as well, making it simple for anyone to create landing pages without feeling overwhelmed. Instapage also prioritizes usability while offering advanced features that seasoned marketers will appreciate. Despite its robustness, Instapage maintains an approachable interface, allowing anyone to start their journey towards expertise with the right guidance and tools. With tutorials and supportive documentation, users can navigate even its more sophisticated features with ease. Any marketer can feel confident as they step into the world of landing page creation and optimization.

Round Four - Customer Support Capabilities

Just as superheroes rely on their trusty sidekicks, these landing page builders depend on their customer support systems to assist users in times of need. JotForm offers robust support through live chat, email, and a rich library of help articles designed to guide users through common issues. GetLandy provides similarly comprehensive support, pairing chat assistance with a detailed knowledge base, ensuring help is always readily available. Instapage elevates the support experience by offering extensive resources, personal account managers, and support via chat and email. Each platform emphasizes the importance of accessibility and assistance, but Instapage stands out with its personalized approach, effectively meeting the diverse needs of its users.

Final Round - Pricing Strategies

The last deciding factor lies in pricing structures, which can significantly impact a marketer's strategy. While JotForm offers free options, their more advanced features typically come with premium plans, appealing to users who need effective lead generation tools. GetLandy provides straightforward pricing tiers that make it easy for marketers to select a plan based on their needs, all without losing essential features. Instapage, although it leans heavier towards premium pricing, justifies this with its wealth of robust features that range from personalization to analytics. It delivers great value for those focused on maximizing returns on their investment-driven results. No matter which platform you choose, keep in mind that aligning your selection with your specific goals is crucial. While all three provide options that cater to various budgets, understanding their strengths can help you choose the best fit for your marketing team.

In conclusion, while each of these landing page builders presents distinct advantages, Instapage’s focus on customization, speed, usability, and robust support makes it the top choice. Your ideal landing page builder should align with your unique campaign goals and personal preferences. As you embark on this journey, take time to consider which features matter most to you. Whether it’s the ease of use, expert support, or outstanding performance, each platform has something to offer. To really experience what Instapage can do for your marketing strategy, consider giving it a try through their free trial or demo. This could be the first step toward boosting your conversion rates and establishing lasting customer loyalty.

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