How JotForm vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with JotForm and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Forms.app – Who's the Top Champ in Landing Page Creation?
Choosing the right landing page builder is like assembling the ultimate hero squad for your marketing campaigns. Each contender has unique capabilities that promise to drive conversions, streamline processes, and enhance customer experiences. Whether you're looking to reduce costs or boost your brand's trustworthiness, picking the right tool can make all the difference. In this comparison, we’ll break down three popular landing page builders: Instapage, JotForm, and Forms.app. By the end, you’ll have a clearer picture of which option best suits your marketing needs. Let’s dive in and discover how each one stands out and which might become your ultimate marketing sidekick! (The right choice can create a marketing suite that’s as formidable as a superhero partnership. Each option has its strengths, whether it's budget-friendliness or ease of use. Make sure to think about the features that matter most to you.)
Meet the Gladiators of Landing Page Builders
In the left corner, we have Instapage, a heavyweight champion renowned for its powerful customization features designed to amp up conversion rates. As marketers struggle with an increasingly competitive digital landscape, Instapage shines by delivering personalized landing page experiences that cater to specific audience segments. Then we have JotForm, which prides itself on its easy-to-use form builder that effortlessly integrates with other platforms. It’s perfect for those who want uncomplicated user experiences but still value functionality. Last but not least is Forms.app, a nimble challenger boasting a simple interface, ideal for quick setup without compromising on key features. Each of these contenders presents a unique approach to landing page creation, making this comparison not just interesting, but essential for marketers who want to make informed decisions in their strategies.
Opening Round - Feature Showdown
Assessing Template Choices and User Friendliness
When it comes to templates and the overall user interface, each platform serves up a distinct flavor. JotForm leads with an abundance of straightforward forms that are uniform and ready to go, catering mainly to users looking for a smooth setup. However, its selection might feel restrictive for those craving variety. Forms.app also provides various templates but focuses more on clean interfaces that prioritize usability and aesthetic appeal. Instapage, on the other hand, offers a diverse range of customizable templates that empower marketers to build unique pages. Not only do these templates cater to different business objectives, but they also allow users to tailor layouts and designs to fit their brand’s voice. This makes Instapage a strong contender for those who value flexibility in design and user experience, thereby increasing the chances of conversion through tailored approaches.
Instapage: Your Go-To for Customization and Higher Conversions
Instapage is not merely a tool; it’s an ally for marketers looking to amplify their conversion efforts. The platform stands tall with its advanced customization options, enabling you to fine-tune every aspect of your landing pages. This includes aspects like A/B testing features, robust analytics, and seamless integrations with other marketing tools. It's built to help teams reduce costs while maximizing conversion opportunities—important considerations in a world where customer trust and loyalty are paramount. By offering personalized landing page experiences, Instapage makes it easier to connect with your target audience, ultimately enhancing brand trust and nurturing consumer relationships. For marketers committed to achieving high conversion rates, this platform serves as an invaluable partner, combining usability with performance to deliver best-in-class outcomes.
Round Two - The Speed Factor
Picture this: You're waiting in line at your favorite coffee shop, but the line is agonizingly slow. Just like that, a slow-loading landing page can derail your marketing efforts, leading potential customers to bounce before they even engage. Therefore, when it comes to landing page builders, speed and performance are crucial. Fast-loading pages not only enhance user experience but also contribute to higher conversion rates. Here, let's see how our contenders stack up in this realm:
Instapage Strengths:
- Optimum speed due to built-in optimization features
- Vast selection of lightweight templates designed for quick loading
- Advanced caching mechanisms to enhance performance
- Reliable uptime and quick server response time
JotForm Strengths:
- Responsive templates that load quickly on all devices
- Minimalistic design ensures less clutter, improving load times
- Cloud-based infrastructure allows for swift data processing
Forms.app Strengths:
- Quick setup promising immediate usability
- Lightweight templates which contribute to faster load times
- Efficient back-end performance optimizing page speeds
In this speed showdown, all three platforms put forth impressive performance. However, Instapage comes out on top with its advanced optimizations and dedicated focus on providing quick-loading pages that enhance user experience, thereby boosting conversion potential.
Round Three - Usability and Learning Curve
Each of these platforms welcomes its users with open arms, providing accessible interfaces that range from beginner-friendly to professional-grade. JotForm is perhaps the champion for newcomers with its straightforward form builder, allowing users to navigate the setup with minimal fuss. For seasoned marketers who want more control and versatility, Instapage provides ample resources—guides, tutorials, and customizable options—that can guide users from novice to expert in no time. Forms.app finds itself in the middle ground, offering a user-friendly design that is also powerful enough to meet the needs of more seasoned users. No matter where you start, each platform has a learning curve that rewards dedication, ensuring that users can get the hang of things quickly and effectively enhance their conversion strategies.
Fourth Round - Customer Support Teams
Every superhero needs a trusty sidekick, and in the realm of landing page builders, customer support teams serve as those loyal companions. Instapage prides itself on offering robust support across various channels, including live chat, email, and an extensive knowledge base. JotForm's support also excels with a friendly team promptly available to assist through live chat and a community forum full of resources. Meanwhile, Forms.app features an approachable support system, ensuring users can quickly get help when needed. Despite their differences, all three platforms offer quality support, reassuring users that assistance is always just a click away. This engagement often makes a significant difference in the user experience and overall satisfaction.
Final Round - Pricing and Packages
Pricing is a crucial consideration as businesses evaluate their budget against potential returns. Instapage offers various pricing tiers, designed to cater to different business needs, making it an appealing choice for teams looking for value. JotForm's pricing structure is also compelling, presenting various plans to accommodate casual users and serious marketers alike. Meanwhile, Forms.app provides an attractive, budget-friendly option for startups and individuals seeking essential features without overspending. When weighing cost against functionality, it's evident that each of these platforms has something valuable to offer, both for emerging businesses and established brands.
In wrapping up our insightful comparison of Instapage, JotForm, and Forms.app, it's clear that selecting the right landing page builder depends on unique needs and marketing goals. While each platform provides strengths, Instapage stands out for its commitment to creating tailored landing page experiences that drive significant results. Doing due diligence based on your specific requirements—be it superior templates, swift loading speeds, or excellent support—will ensure you make a well-informed decision. Don't hesitate to provide Instapage a shot with its free trial; you might just find it’s the missing piece in your marketing strategy puzzle.
