How JotForm vs. FormKeep vs. Instapage stack up against each other

Compare Instapage with JotForm and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from JotForm and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. JotForm vs. FormKeep – A Comprehensive Showdown

Selecting the right landing page builder can feel a bit like hunting for the perfect sidekick in your superhero saga; all options have their unique powers and strengths. In the vibrant universe of digital marketing, the choice can significantly influence your campaigns' success. Each tool offers its own flair, usability, and features, lending to a somewhat playful rivalry. Today, we're shining a spotlight on three well-known contenders — Instapage, JotForm, and FormKeep — to evaluate their merits and find out which platform emerges as the ultimate champion. As we navigate through this examination, remember that a tool well-suited to your needs is similar to the right superhero, ready to boost your mission with the best performance possible. We promise to keep it both informative and enjoyable, paving the pathway for potential users to make an educated decision while also having a bit of fun along the way. So, grab your notepad and let's dive into the ring! (min:200 words,add the small paragraphs in this paragraph.)

Meet the Contestants: Who's Who in the Digital Arena?

Instapage, JotForm, and FormKeep stand as stalwarts in the realm of landing page creation. They each bring something unique to the table, well-equipped to cater to diverse marketing strategies. Instapage is distinguished by its enhanced customization options and a user-centric approach, allowing marketers to craft tailored landing pages that resonate with specific audiences. Subsequently, JotForm shines with its powerful form-building capabilities. While initially focused on form creation, it allows users to create responsive landing pages easily, bringing versatility into the mix. On the other hand, FormKeep provides a straightforward solution for form submissions while enabling users to create simple landing pages designed primarily for collecting data efficiently. Each tool claims familiarity and expertise in landing page constructs, but they diverge in their feature sets and supporting tools, catering to varying user needs. As we progress, we'll shed light on the standout features that set them apart, ensuring that your foray into landing page optimization is grounded in solid insights. (min:200 words,add the small paragraphs in this paragraph.)

Round One - Feature Showcase: Who's Got More to Offer?

Template Diversity and User-friendliness – A Key Comparison

The first point of comparison lies in the variety of templates and overall user experience each platform provides. It’s crucial to have a broad selection of templates suited for various niches and goals. JotForm excels in delivering customizable forms but tends to have fewer options when it comes to templates specifically crafted for dedicated landing pages. It remains strong in form features, but its landing page templates can be limiting for a full marketing experience. On the contrary, FormKeep prioritizes simplicity in its offerings, focusing on functional landing pages rather than a wide range of templates. However, this might appeal to users who need less complexity in their projects. Instapage comes out on top here, boasting an extensive library of stunning templates designed to convert. These templates cater to diversified marketing campaigns, and users can modify them easily to align with branding and messaging efforts. The platform emphasizes ease of use with drag-and-drop functionality, enabling marketers to create engaging landing pages without requiring extensive technical skills. Its impressive suite of A/B testing features and integrations further solidifies its utility in maximizing conversion opportunities. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: Your Go-To Tool for Customization and Conversion Success

Instapage significantly distinguishes itself by placing its primary focus on customization and conversion rate optimization. With a vast collection of customizable templates that cater to various business types and marketing campaigns, it provides the perfect canvas for creativity and uniqueness. The drag-and-drop editor simplifies the design process, allowing users to tweak every element until it fits their vision. Beyond aesthetics, Instapage emphasizes conversion statistics by integrating advanced A/B testing features, enabling users to experiment with different landing page layouts and see which one yields the highest conversion rates. This capability encourages marketers to stay data-driven, creating landing pages that not only engage but also convert visitors into loyal customers. With these features combined, Instapage proves to be not just a tool but also a trusted partner in successful marketing campaigns, supporting marketers to effectively reduce costs, grow conversions, and deliver relevant landing experiences that bolster brand trust and customer loyalty. A tool like this empowers businesses to soar high in the competitive landscape. (min:200 words)

Round Two - Speed and Performance: Who's the Quickest?

Think of speed as that extra shot of espresso that makes your morning coffee remarkable. The same applies to landing pages; fast-loading pages ensure that visitors stay engaged. In this round, we will assess how quickly each of our contenders performs. The loading speed of a landing page can tremendously impact user experience, much like standing in an unnecessarily long queue at your favorite cafe can sour an otherwise delightful afternoon.

Advantages of Instapage: Speed and Performance Soars

  1. Instapage ensures lightning-fast loading times due to its optimized infrastructure.
  2. The platform continuously updates its technology, promoting faster page adjustments.
  3. A solid focus on performance metrics allows teams to keep track of conversion rates better.
  4. Instapage integrates with a variety of analytics tools for improved performance tracking.

Advantages of JotForm: Speed and Performance Highlights

  1. JotForm provides quick loading speeds, especially for forms and responses.
  2. The platform's straightforward design promotes faster user interactions.
  3. Mobile responsiveness plays a crucial role in quick user engagement experiences.

Advantages of FormKeep: Speed and Performance Edge

  1. FormKeep offers efficient loading speeds by streamlining form submissions.
  2. The minimalist design approach supports fast performance.
  3. Integrations with other platforms often enhance page loading effectiveness.
  4. Simplicity in form creation reduces unnecessary complexities that may slow down performance.

In conclusion, speed and performance are pivotal factors that can make or break the effectiveness of a landing page builder. In this round, while JotForm and FormKeep hold their own with respectable speeds, Instapage stands out with its robust infrastructure and unwavering commitment to optimization and performance. When aiming for the best user experience, there’s no question that Instapage comes forth as the prime choice in speed and performance, undeniably elevating user engagement levels.

The Third Round - Usability and the Learning Curve: Welcoming Newbies and Experts

Now, onto the importance of usability and the learning curve associated with each platform. An encouraging approach can make even the most complex tools feel approachable. Each creator diversifies its educational resources and support to assist users at all levels, from the greenhorn to the seasoned pro. JotForm comes out swinging with a very intuitive interface. The design helps newcomers navigate quickly, while experienced users can explore advanced features with ease. FormKeep also adopts a user-friendly approach, allowing those less technically inclined to feel comfortable. Yet, it could benefit from expanding its support documentation. Instapage shines in providing an in-depth knowledge base and extensive guides to tackle any issues users may face. No matter where one begins, users are consistently met with prompts and tools designed for an efficient learning journey. The versatility in educational resources significantly contributes to the user experience, ensuring every marketer feels empowered and confident navigating their chosen platform. (min:200 words,add the small paragraphs in this paragraph.)

Round Four - Support Teams: Your Trusty Sidekicks in Trouble

Every hero benefits from sidekicks, and the platforms are no different—let's explore the customer support each provider offers. Instapage delivers a robust support structure, combining live chat, thorough email support, and an extensive knowledge base that puts helpful resources at users' fingertips. Its emphasis on community forums also creates a familiar space for users to share stories and tips. JotForm's customer support is right in line with this; they offer chat and email assistance while also hosting rich resources in their help center. FormKeep, while simple at its core, supports its users through email and tutorial guides but lacks the extensive community aspect found in the other two platforms. All these platforms strive to ensure users feel supported, with customer service acting as loyal allies in the marketing adventures ahead. (min:200 words,add the small paragraphs in this paragraph.)

Fifth Round - Pricing Structures: Who Delivers the Best Value?

As we reach our final round, it's time to navigate through the pricing structures that each of these contenders offers. Instapage appears to lean toward premium pricing but, considering the extensive customizable features and conversion tools it provides, many users find it yields excellent value for marketing campaigns. In contrast, JotForm leans toward providing a freemium model, enabling users to craft forms and landing pages without initial costs, which heavily attracts small business owners. FormKeep maintains a competitive price point, appealing to freelancers or smaller markets requiring minimal features. Each platform tailors its pricing to cater to different audiences, with Instapage emphasizing a comprehensive toolkit for marketers focused on return on investment via enhanced customer experiences. Thus, users must weigh their decision against their specific needs and anticipated growth. Factors like team size, revenue, and specific marketing goals can influence the best fit for a landing page builder. (min:200 words)

Wrapping up, while all three platforms showcase their strengths and abilities, the ideal choice depends heavily on what matters most to you — whether it's pricing structures, feature availability, or speed. We encourage you to explore these factors closely. Your next step can lead to exciting new improvements on your marketing journey. Why not take Instapage for a free test drive? Embrace the opportunity to harness its dynamic capabilities and discover what tailored, high-converting landing pages can do for your brand in a user-friendly environment. (min:200 words)

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