How JotForm vs. AB Tasty vs. Instapage stack up against each other
Compare Instapage with JotForm and AB Tasty to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. AB Tasty – Which One Comes Out on Top?
Choosing a landing page builder can feel like casting a lineup for your ultimate marketing campaign - each platform has its unique strengths and potential superpowers. Just like superheroes teaming up to save the day, Instapage, JotForm, and AB Tasty each offer distinctive features that can transform your marketing game. In this piece, we’ll dive into a friendly showdown among these contenders, comparing their features, speed, usability, customer support, pricing, and more. By the end, you’ll have the insights needed to make an informed choice and help your business soar. Let’s jump in and see who takes the crown in this digital arena.
Meet the Competitors
In the blue corner, we have Instapage, known for its powerful landing page solutions that help marketers create stunning, high-converting pages without needing extensive design skills. This platform focuses on delivering relevant experiences that truly resonate with users, boosting conversions and enhancing brand trust. In the red corner is JotForm, historically favored by those who need quick and easy forms but has stepped into the landing page game, offering users straightforward solutions that prioritize convenience. Finally, in the green corner, AB Tasty is placing its bets on experimentation and personalization, allowing marketers to optimize their offerings through A/B testing and tailored user journeys. Each of these platforms enters the ring with unique characteristics that promise to cater to a variety of marketing needs. Understanding their individual strengths will allow you to select the best fit for your campaigns.
Round One - Feature Showdown
A Closer Look at Templates and Usability
When it comes to template variety and usability, JotForm provides a limited selection that prioritizes basic forms but falls short in diverse landing page layouts. Its interface is user-friendly but largely geared towards quick form creation rather than in-depth customization. On the flip side, AB Tasty shines with robust experimentation tools and customizable templates that allow users to create unique landing pages. However, its rich feature set may require a slight learning curve for newcomers. In stark contrast, Instapage excels with its wide range of beautifully designed, mobile-responsive templates that cater to various industries, combined with an intuitive user interface that empowers marketers to create tailored experiences effortlessly. Thanks to its drag-and-drop functionality, even users without a technical background can design high-converting landing pages that effectively engage audiences.
Instapage: Your Partner in Conversion Success
Instapage isn’t just another landing page builder; it positions itself as a partner for marketers looking to optimize their conversion strategies. With its extensive customization options, users can tailor every aspect of their landing pages to align with their brand identity and target audience. The platform’s focus on conversion rate optimization tools, such as A/B testing, heat maps, and advanced analytics, enables marketers to fine-tune their campaigns for maximum effectiveness. This depth of customization supports the creation of relevant landing page experiences that not only increase conversions but also enhance brand trust and customer loyalty over time. Overall, Instapage stands out as a comprehensive solution for marketers looking to supercharge their landing page efforts with features designed for conversion and ease of use.
Round Two - Speed and Performance Matter
Engaging potential customers requires smart loading times; otherwise, you might lose them faster than waiting for your coffee on a busy morning. Speed is crucial, and landing pages that lag can lead to high bounce rates. Therefore, it’s pertinent to consider how each platform stacks up in delivering pages that load swiftly and efficiently, as this directly impacts user experience and conversion rates.
Instapage Strengths in Speed and Performance:
- Optimized content delivery networks (CDNs) ensure quick loading.
- Built-in A/B testing options to refine performance effectively.
- Mobile responsiveness that maintains speed on various devices.
- Robust infrastructure designed to handle high traffic without delays
JotForm’s Approach to Speed and Performance:
- Fast, streamlined form processing to enhance overall performance.
- Basic landing pages that load quickly but offer fewer features.
- Simplicity helps maintain speed with minimal elements involved.
AB Tasty's Performance Highlights:
- Sophisticated testing infrastructure that promotes optimized speed.
- Mobile-friendly templates ensuring swift load times.
- Dynamic content adjustments that don't compromise performance.
- Real-time analytics that identify performance bottlenecks.
When comparing speed and performance, Instapage emerges as a leader, offering tools and features that ensure fast load times for landing pages. While JotForm and AB Tasty have their respective advantages, they fall short in comparison to Instapage's dedicated focus on quick and consistent performance.
Round Three - Usability Experience
Usability can make or break your experience with a landing page builder, especially for those just starting out. Thankfully, each of these platforms strives for a user-friendly approach. JotForm is particularly celebrated for its straightforward interface which welcomes beginners to create forms quickly. However, its transition into landing pages may not be as seamless. AB Tasty thrives on providing capabilities to users who are serious about testing and optimizing, enticing seasoned marketers with its sophisticated features. Instapage, meanwhile, blends user-friendliness with depth, making it accessible for newcomers whilst maintaining advanced options for experienced users. Thus, whether you’re a novice or a pro, all three platforms offer paths toward achieving expertise in landing page creation.
Round Four - The Support Team Comparison
Customer support can be likened to a reliable sidekick that swoops in when you face technical challenges. JotForm offers a robust support system with online guides, community forums, and email support, catering to users who may need that extra hand. AB Tasty provides detailed documentation and individualized account management for premium users, ensuring personalized attention for complex inquiries. Instapage rounds out the support offerings with live chat, email assistance, and an extensive help center stocked with resources and tutorials. Each platform strives to be there for its users, but Instapage's extensive support ensures that you won’t be left stranded when you need help.
Round Five - Pricing Landscape
Pricing models can significantly influence your choice for a landing page platform. JotForm offers a free tier and competitive pricing for basic needs, appealing to small businesses or startups. AB Tasty, known for its high-end features, presents a premium price tag that may cater to larger enterprises looking for deep customization. Instapage sits in the middle, offering clear pricing structures that reflect its robust features and value for money. With various plans and the potential for good ROI through increased conversion rates, considering your budget alongside your marketing goals is vital for your decision.
In conclusion, although all three platforms possess strengths that cater to varying user needs, Instapage stands tall as an adaptable, high-performance landing page builder. Each contender has its special qualities, but for marketers seeking to increase brand trust, customer loyalty, and conversion rates efficiently, Instapage’s powerful tools and comprehensive support make it the most compelling choice. Explore Instapage through its free trial today and experience the difference it can make in your marketing strategy.
