How JotForm vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with JotForm and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. 1&1 Website Builder – Which One Takes the Crown?
Selecting a landing page builder is much like assembling your dream team of superheroes. Each contender brings unique powers to the table, but what ultimately matters is how well they can fight for your marketing strategy. In this friendly arena, Instapage, JotForm, and 1&1 Website Builder face off, ready to showcase their strengths and weaknesses. So, grab your popcorn, and let’s get ready to watch these competitors battle it out for supremacy in the realm of landing pages. Each platform offers distinctive features that cater to different business needs, and in this comprehensive comparison, we will help you find the right match for your goals. Whether you prioritize customization, speed, performance, or user experience, there’s much to uncover in this matchup. With engaging anecdotes and insights, this article promises to be both informative and enjoyable as we guide you through the twists and turns of your decision-making process.
Meet the Contenders: Who's in the Ring?
In the left corner, we have Instapage, known for its industry-leading tools that empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty. In the right corner stands JotForm, revered for its form-building prowess and ease of integration with various applications. Finally, in the final corner, we have 1&1 Website Builder, a reliable platform for users seeking seamless drag-and-drop functionality to create websites without prior coding knowledge. Together, these three competitors form a trifecta of solutions tailored for digital marketers, businesses, and entrepreneurs looking to enhance their online presence. With unique features and various pricing options, they cater to a broad spectrum of users, from small businesses to large enterprises. Throughout this comparison, we will evaluate how these platforms stack up against each other, ultimately leading you closer to choosing the ideal landing page builder for your needs.
First Round – Features Showdown
Template Variety and User-Friendliness: Who Leads the Pack?
When evaluating landing page builders, the variety of templates available and the ease of use are critical considerations. JotForm shines with its extensive library of customizable form templates, allowing users to quickly craft forms that suit specific needs. Its interface is straightforward, making it easy for anyone, regardless of their skill level, to create a functional landing page linked to their forms. However, users looking for dedicated landing page templates may find JotForm lacking in that area. On the other hand, 1&1 Website Builder offers a vast selection of predefined layouts that can be tailored to various industries, yet the customization process may feel limited compared to its competitors. Instapage takes the crown with its rich collection of stunning, high-converting templates designed for various marketing goals, making the platform particularly appealing for those seeking to optimize conversions. Its drag-and-drop features allow users to effortlessly arrange elements, resulting in beautifully designed landing pages. It’s not just about variety; it’s about enabling marketers to harness their creativity and effectively communicate their brand's message.
Instapage: The Customization and Conversion Champion
Instapage stands out for its unmatched emphasis on customization and conversion rate optimization. Its platform equips marketers with a variety of tools designed for boosting conversion rates, making it a dependable partner in marketing success. With a wide array of templates tailored for different industries, Instapage allows users to customize every aspect of their landing page, from fonts to images and colors, ensuring a unique look that resonates with their target audience. Additionally, the platform's advanced analytics capabilities provide user insights that help marketers understand visitor behavior and make data-driven adjustments to improve their conversion strategies. By utilizing A/B testing, users can experiment with different elements of their landing pages to pinpoint the most effective designs and messaging. Instapage empowers marketers to create relevant and effective landing page experiences, significantly increasing brand trust and customer loyalty. This degree of customization and focus on conversion sets Instapage apart, making it an ideal choice for professionals serious about maximizing their marketing ROI.
Second Round – Speed Matters
As we enter the second round, let’s talk about a critical aspect of web experience: speed. Imagine standing in line at your favorite coffee shop, eagerly waiting for your caffeine fix. Now, picture a delay that feels like forever; it’s not only frustrating but may drive you away. Similarly, website loading times can make or break user experience. A landing page that takes too long to load will likely result in high bounce rates, lost potential customers, and diminished conversions. To ensure a seamless experience, it’s essential to choose a platform that prioritizes speed and performance.
Instapage Advantages:
- Optimized for fast loading times with efficient, lightweight page designs
- Utilizes a global content delivery network (CDN) to enhance speed
- Enables marketers to quickly publish changes without lengthy delays
- Supports integrations that enhance loading efficiency, ensuring visitors access content instantly
JotForm Advantages:
- Fast form loading times, leading to smoother user interactions
- Streamlined backend processes that accelerate page responsiveness
- Optimized for quick edits and updates, allowing swift modifications
1&1 Website Builder Advantages:
- Easy-to-build pages that load seamlessly for users
- Built-in performance optimizations to enhance speed
- Quickly updates content without lag, ensuring real-time visibility
- Designed with user experience in mind for faster deployment
In summary, each platform showcases strengths in speed and performance, yet Instapage leads the way. With its commitment to fast loading times, users can expect a smooth and efficient experience that positively impacts conversion rates. The other contenders also provide decent performance; however, for marketers prioritizing speed, Instapage is the clear winner.
Third Round – Usability and Learning Curve
When it comes to usability, all three platforms strive to create an environment where newcomers and seasoned pros feel welcome. JotForm is particularly lauded for its intuitive interface, allowing users to construct forms and landing pages with minimal effort. Featuring straightforward drag-and-drop functionality, it quickly caters to users of all experience levels, making it an excellent entry point for novices. 1&1 Website Builder also prioritizes ease of use with its drag-and-drop editor, enabling users to craft attractive sites effortlessly. While it lacks some advanced features found in Instapage, it serves as a reliable choice for individuals seeking simplicity in their website creation. In contrast, Instapage does come with a steeper learning curve due to its extensive capabilities and features. However, once users become acquainted with the platform, they can unlock the full potential of its tools, customization options, and analytics, paving the way for an impressive marketing strategy. Overall, regardless of where you start on your journey, these platforms ensure you are on a path to success and expertise in creating impactful landing pages.
Fourth Round – Support System
Customer support is the backbone of any platform, acting as the trusty sidekick ready to assist whenever needed. Each contender offers various support options tailored to user needs. JotForm excels with its active community forums, providing users with a plethora of resources, while its email support is responsive, ensuring quick resolutions to common inquiries. 1&1 Website Builder matches this with accessible customer support through email and phone support, enabling users to receive assistance whenever they encounter challenges. Meanwhile, Instapage offers top-notch support through live chat, email, and a rich knowledge base filled with useful tutorials and articles. Furthermore, its team of experts is more than willing to provide in-depth assistance in using every feature of the platform effectively. With such well-rounded support systems, users can feel confident knowing help is readily available, regardless of which platform they opt for.
Fifth Round – Pricing Insights
A cornerstone of every decision-making process stems from pricing structures. Each platform approaches this aspect with varying strategies designed to suit different budgets. JotForm offers a free tier alongside premium options that cater to small businesses, providing users with cost-effective ways to create forms and pages without breaking the bank. 1&1 Website Builder offers competitive pricing tiers, allowing users access to its user-friendly platform at reasonable rates, but it skews towards one-off costs associated with select templates. Meanwhile, Instapage’s pricing may seem higher at first glance; however, the value derived from its advanced features and conversion optimization tools is undeniable. The platform's ROI speaks volumes, particularly for businesses willing to invest in their digital marketing. As you analyze the pricing of these platforms, consider what best matches your immediate goals and long-term aspirations.
In conclusion, while all three platforms offer distinct advantages, the right fit ultimately hinges on unique business requirements. Whether it's optimizing for conversions with Instapage, building forms swiftly with JotForm, or creating simple websites with 1&1 Website Builder, each contender delivers value in its own right. Instapage stands out as the favorite for those aiming to enhance brand trust, loyalty, and conversion rates, offering a free trial that allows you to experience its capabilities firsthand.
