How JotForm vs. 10Web vs. Instapage stack up against each other
Compare Instapage with JotForm and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. 10Web – The Showdown in Landing Page Creation
Selecting a landing page builder is akin to assembling your dream team of superheroes for a marketing mission. Each platform brings its unique capabilities and flair to the table, making it essential to conduct a thorough comparison. In this article, we will pit Instapage, JotForm, and 10Web against each other to determine which platform stands out in the arena of landing page creation. Why is this important? Because an effective landing page is critical for converting visitors into customers, driving sales, and enhancing brand credibility. So, whether you’re a small business owner or a seasoned marketer, understanding these platforms can set you up for success. Join us as we explore each contender's strengths, weaknesses, and best features. Our goal is to make this a valuable reading experience while equipping you with knowledge to make a wise choice for your marketing strategy. Strap in as we dive into this thrilling showdown!
Meet the Heavyweights in the Ring
In one corner, we have Instapage, renowned for its robust focus on landing page optimization and customization. It’s a platform designed for marketers who want to craft tailor-made experiences that drive conversions. In another corner, we have JotForm, widely recognized for its user-friendly approach and excellent form-building capabilities. While it may primarily be a form builder, its landing page features are catching the eye of marketers looking for simplicity and efficiency. Lastly, in the third corner, we have 10Web, a contender that prides itself on its speed, integration options, and powerful features for building an entire website or landing page. Each of these contenders boasts unique offerings, making them popular choices in the market. As we go through each round, you’ll discover which platform aligns best with your marketing objectives and needs. Let’s explore the features that make these platforms special and how they stack up against one another!
Round 1 - Feature Showdown: What's on Offer?
Template Variety and User Experience: A Closer Look
When it comes to template variety and ease of use, each platform has its strengths. Instapage offers a wide selection of customizable templates, making it easier to create landing pages that align with your brand vision without needing a design background. These templates are optimized for conversions, incorporating best practices directly into their designs. On the other hand, JotForm simplifies the process by allowing users to create forms that can seamlessly integrate with its landing page features. While JotForm may have fewer templates specific to landing pages, it still provides enough variety for quick setups. 10Web, known for its integration capabilities, features a solid lineup of templates that integrate well with WordPress, thus catering to those who desire a cohesive website experience. All in all, while all three platforms succeed in their way, Instapage shines bright when it comes to sophisticated customization options tailored for marketers.
Instapage: Your Go-To for Customization and Conversion Mastery
Instapage stands out not just as a landing page builder, but as a true partner in your quest for better conversion rates. Providing unparalleled customization, it empowers marketers to reduce costs while maximizing conversions effectively. Its platform allows users to create dedicated landing pages tailored to specific campaigns or products with ease. The drag-and-drop functionality makes it simple for anyone, regardless of technical skill, to design dynamic pages. Moreover, with features like A/B testing, heatmaps, and integrations for tracking and analytics, Instapage ensures users can continuously optimize their pages for better performance. Marketers can deliver relevant landing experiences that bolster brand trust and drive customer loyalty—a true game changer in the ever-competitive digital landscape. In this first round, it’s clear that Instapage positions itself as a powerful tool for those serious about growth and success.
Round 2 - Speed and Performance: The Race Begins
Let’s shift gears and talk about speed and performance—critical factors in retaining visitor interest on landing pages. Think of website speed like your morning coffee; if it takes too long, you might just walk out in search of a quicker fix. Slow-loading pages can frustrate users and lead to higher bounce rates, making it vital for any landing page builder to perform efficiently. A speedy landing page enhances user experience, leading to more conversions. So, how do our contenders measure up in this department? Let's break down each platform's efficiency in delivering content swiftly to its users.
Instapage's Advantages in Speed and Performance:
- Pages load quickly thanks to optimized code and server infrastructure
- Offers AMP (Accelerated Mobile Pages) support for mobile optimization
- Integrates well with various analytical tools for performance tracking and improvements
- Consistently maintained uptime ensures reliability during high-traffic campaigns
JotForm's Advantages in Speed and Performance:
- Simple forms and landing pages that load effortlessly
- Fast setup allows immediate deployment without extensive waiting
- Reliable hosting that minimizes downtime during busy times
10Web's Advantages in Speed and Performance:
- Built on optimized WordPress architecture for faster load times
- Utilizes caching to enhance page speed for returning users
- Responsive design for mobile users, ensuring quick access across devices
- Robust performance testing tools built in for monitoring speed and functionality
In the battle of speed and performance among these three landing page builders, Instapage clearly comes out on top. Its commitment to fast-loading pages optimized for both desktop and mobile sets a high benchmark in the industry. Slow-loading pages can deter users anywhere, and Instapage ensures that this does not happen.
Round 3 - Usability and Learning Curve: Which is More Intuitive?
When it comes to usability and accommodating users of all experience levels, it's crucial to explore how each platform welcomes both beginners and seasoned pros. Instapage prides itself on an intuitive interface; new marketers can quickly adapt to the system, thanks to well-organized features and clear guidance. Each element is crafted to ensure a friendly learning curve, which is a huge plus for anyone stepping into the world of landing page creation. JotForm remains equally accessible, focusing on a straightforward approach by providing an uncomplicated drag-and-drop interface that allows users to construct forms and landing pages without unnecessary fuss. 10Web, while powerful, may require a slightly steeper learning curve, especially for users unfamiliar with WordPress, yet its feature-rich environment compensates for this as users become more proficient. Emphasizing smooth onboarding and supportive resources, all three contenders make an effort to assist users in becoming experts in utilizing their platforms effectively.
Round 4 - The Support Crew: Who Has Your Back?
When the chips are down, having supportive customer service is invaluable. In our comparison, consider the support teams of these platforms as your loyal sidekicks, each ready to swoop in and help when you need assistance. Instapage provides robust support options, including live chat, email assistance, and a comprehensive knowledge base filled with tutorials, guides, and troubleshooting tips. This platform also has an active community forum where you can connect with other users and find creative solutions. JotForm maintains a commendable support system as well, with responsive customer service and ample online resources, including how-to videos and forums. Meanwhile, 10Web offers a solid support structure featuring ticket-based assistance and extensive documentation to guide users through various features. Each platform aims to cater to their users’ needs, yet Instapage’s proactive support sets it apart, ensuring you are never left in the dark whether you’re facing a technical hiccup or need strategic insights.
Round 5 - Pricing Structures: Analyzing Value for Your Money
Pricing details can often sway decisions when choosing a landing page builder. Different platforms come with diverse pricing models catering to varied budgets. Instapage employs a subscription model, offering flexible pricing based on the features needed. With tiered plans, businesses can select the option that best serves their requirements while benefiting from regular updates and improvements. JotForm also offers competitive pricing, including a free plan that makes it accessible to newcomers or those with minimal needs. This approach encourages users to test the waters before committing to a paid plan. 10Web stands out with its pricing for those who want cohesive website features along with landing page capabilities, presenting an excellent ROI for users focused on building a multifaceted online presence. Each platform presents its advantages, forcing readers to consider what aligns with their financial frameworks and marketing goals.
In conclusion, our face-off presents clear distinctions among Instapage, JotForm, and 10Web. Each platform serves its unique audience with a variety of strengths. However, for marketers looking for customization, speed, and reliable support, Instapage truly shines. So, as you move ahead in your digital marketing journey, take a moment to reflect on your unique needs and goals. Remember, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. Consider taking it for a spin with a free trial to see just how it can transform your landing page strategies.
