How Joomla vs. Forms.app vs. Instapage stack up against each other

Compare Instapage with Joomla and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Joomla and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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4.5/5
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Joomla vs. Forms.app – Navigating the Landing Page Landscape

Choosing a landing page builder is like assembling your ultimate marketing dream team. Each platform brings its unique powers to the table, poised to transform your digital presence. As we dive deeper into the comparison of Instapage, Joomla, and Forms.app, think of it as an engaging showdown where features, performance, and customer support will clash. Whether you're a budding entrepreneur hoping to ignite your business or a seasoned marketer looking to refine your approach, understanding how these contenders stack up against each other is vital. Make sure to keep an eye out for how Instapage positions itself to help marketers reduce costs, boost conversions, and deliver landing page experiences that elevate brand trust and cultivate loyal customers. This matchup promises to be informative and enjoyable, providing insights that will aid in making an informed choice.

Meet the Competitors in the Marketing Arena

In one corner, we have Instapage, the powerhouse known for its advanced features aimed at driving conversions. With features specifically designed for marketers, it enables users to build captivating landing pages that not only look great but also convert visitors into customers. Next up is Joomla, a well-established content management system that offers flexibility and extensive customization options, albeit with a steeper learning curve compared to more user-friendly platforms. Finally, there's Forms.app, a straightforward tool that focuses on creating engaging forms and surveys. It stands out for its simplicity and ease of use, catering to those who want a hassle-free experience. As we focus on the strengths and weaknesses of these three contenders, we'll explore how well they align with the needs of marketers striving to optimize their online presence.

Round One - Feature Showdown: What Do They Offer?

Template Selection and User Experience

When it comes to choosing a landing page builder, the vastness of template options and ease of use is a prime focus. Joomla offers a range of templates, but many users find its interface less intuitive, requiring some technical know-how to fully exploit its capabilities. Forms.app, on the other hand, excels in simplicity, providing a streamlined selection of templates designed for quick implementation, making it a favorite among users who prioritize speed. Yet, Instapage shines brightly in this arena, boasting an extensive library of customizable templates tailored for various industries. The drag-and-drop interface makes it remarkably easy to create stunning landing pages that resonate with target audiences without requiring any coding knowledge. While Joomla provides flexibility and Forms.app offers convenience, Instapage’s tailored templates and user-friendly customization set it apart as the ideal tool for marketers eager to drive conversions.

Instapage: Your Partner in Conversion Success

Instapage isn't just another landing page builder; it's an ally for marketers looking to streamline their campaigns. Its exceptional customization options empower users to create engaging, unique landing pages that grab attention. With features such as A/B testing, heatmaps, and integration with various CRM tools, Instapage allows marketers to analyze and optimize their strategies effectively. Beyond beautiful design capabilities, Instapage also focuses on delivering relevant landing page experiences, boosting brand trust and inspiring customer loyalty. This platform is all about growing conversions and ensuring that every landing page serves a clear purpose. For marketers who prioritize both aesthetics and results, Instapage stands as a formidable option that not only simplifies the process but also enhances marketing effectiveness.

Round Two - Speed and Performance: The Need for Speed

Speed is the backbone of user experience. Imagine waiting for a page to load, akin to standing in a long line at a coffee shop - frustrating, right? In the world of digital marketing, swift loading times can be the difference between gaining or losing customers. A well-optimized landing page must load quickly to keep visitors engaged and less likely to bounce away. The performance of each platform can significantly impact user retention and overall conversion rates, making it vital to assess how each contender stacks up in this crucial area.

Advantages of Instapage in Speed and Performance:

  1. Optimized for quick loading times, enhancing user experience.
  2. Built-in performance metrics to monitor page speed.
  3. Utilizes CDN services to reduce latency.
  4. Offers mobile optimization to ensure fast access on all devices

Advantages of Joomla in Speed and Performance:

  1. Flexible caching options to enhance loading speed.
  2. Ability to integrate third-party optimization plugins.
  3. Customizable templates that can be streamlined for performance

Advantages of Forms.app in Speed and Performance:

  1. Lightweight forms that load quickly without hindering page speed.
  2. Simplified design that minimizes element bloat.
  3. Optimized for fast submission and response times.

In terms of speed and performance, Instapage once again positions itself as a leader. While Joomla offers advanced caching and optimization capabilities, its complexity can make it a bit cumbersome for average users. Forms.app excels in simplicity, but its limited features compared to others might not cater to all marketing needs. Overall, for those prioritizing not just features but also how quickly they can convert visitors into customers, Instapage remains the best choice.

Round Three - User Friendliness: Learning Curves and Support

Learning curves can greatly influence your experience when navigating a new platform. A warm and supportive introduction can make all the difference. Instapage prides itself on its user interface that welcomes both novices and professionals alike. It offers extensive tutorials and resources for those wanting to become proficient in no time. Joomla, while robust, may feel a bit daunting due to its technical depth, potentially alienating users without coding experience. Forms.app comes into play with a straightforward approach, making it the go-to for users who crave simplicity. Nevertheless, all three platforms have a unique take on usability, and despite their variations, users can find avenues to advance their skills on any of them.

Round Four - The Support Team: Who's Got Your Back?

Imagine if each platform had a superhero squad ready to assist you. Here's how they shape up in terms of support. Instapage offers excellent customer care with live chat, email support, and a comprehensive knowledge base. Joomla maintains a vast community forum alongside documentation, but immediate support might require some digging. Meanwhile, Forms.app specializes in accessible support that matches its user-friendly design, featuring chat functionality and helpful guides. Each platform treats customer support like the true sidekick it is, but Instapage shines with its prompt assistance and in-depth resources that set it ahead in the customer care battle.

Round Five - Pricing Strategies: Getting the Most Bang for Your Buck

Exploring the pricing plans of each of these platforms yields insights into which may be the best fit for your budget and needs. Instapage projects value through its tiered pricing options, ideal for varying business sizes, from small startups to large enterprises, focusing on the features marketers truly value. Joomla is free to use as a content management system, but costs can accrue with extensions and hosting, which might surprise new users. Forms.app promotes accessible pricing models, though with potentially limited features at lower tiers. Picking the right pricing plan means finding the best balance between needed features and affordable options.

Ultimately, while Instapage, Joomla, and Forms.app each have their strengths, the ideal choice hinges on your unique objectives and the kind of experience you want to deliver. If you're aiming for a feature-rich environment focused on conversions, Instapage is a clear leader. While considering template variety, usability, support, and pricing, prioritize what matters most in your decision-making process. To see how Instapage can work for you, why not explore a free trial or demo today?

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