How Joomla vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Joomla and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Joomla vs. FormKeep – The Showdown of Landing Page Builders
Choosing the right landing page builder is like assembling a dream team for a big championship game. You want the players who can not only knock the competition out of the park but also align with your specific strategies and goals. Each player brings unique skills to the field, and in this match-up, we feature three contenders: Instapage, Joomla, and FormKeep. While all aim to help marketers create stunning landing pages, each one has its unique strengths and weaknesses. Throughout this article, we'll uncover how each of them stacks up against Instapage, a tool celebrated for empowering marketers to cut costs, enhance conversions, and deliver customized landing page experiences that build brand trust and customer loyalty. By the end, you’ll have a clearer vision of who takes home the trophy in this contest of digital prowess.
Meet the Competitors: A Triumvirate of Talent
In one corner, we have Instapage, known for its robust conversion optimization and intuitive design features. This platform is built for marketers looking to create highly customizable landing pages without a hassle. In the opposite corner, Joomla presents itself as a more traditional content management system (CMS) that can be customized for landing pages, but its complexity may be a hurdle for some. Finally, we introduce FormKeep, a powerful form backend that allows users to collect form submissions effectively, though it may lack some advanced features found in dedicated landing page builders. Together, these three platforms represent a trio of choices in the world of landing page creation—each serving a distinct target audience and purpose. Are you looking for service-oriented speed, customization, or form capabilities? Read on as we dissect their features.
Round One - Feature Smackdown
Template Variety and User Accessibility – Who Offers More?
A critical aspect of landing page builders is the variety of templates available and how easy they are to use. When it comes to template selection, Instapage boasts a library filled with over 200 expertly designed templates. These templates can be fully customized to adapt to different marketing campaigns. In contrast, Joomla's templates are primarily focused on broad CMS functionalities, meaning users often have to invest significant time customizing them for specific landing page needs. This can be cumbersome for those who crave quick and effective solutions. FormKeep provides limited template options, as it specializes primarily in form management rather than pages, which restricts its landing page design capabilities. Users seeking simplicity and quick implementation are likely to find Instapage far more appealing in this round, given its emphasis on providing a comprehensive range of user-friendly templates.
Instapage: A Champion of Customization and Optimization
What sets Instapage apart as a formidable contender in this matchup is its commitment to unmatched customization capabilities and conversion rate optimization. With drag-and-drop functionality, marketers have the freedom to create visually stunning landing pages tailored to their unique branding. This includes strategic placements of call-to-action buttons, customizable fonts, and color palettes. Furthermore, the platform offers A/B testing, heatmaps, and analytics that allow users to see what's working and what isn't. By using these optimization tools, marketers can continually adjust their strategies, increasing their chances of higher conversions. Essentially, Instapage does not just act as a tool; it becomes a true partner in the success journey of marketers committed to maximizing their efforts.
Round Two - Zooming into Speed and Performance
In the world of online engagement, speed matters significantly—imagine a slow-loading page as the equivalent of standing in an overly long queue at your favorite eatery. Just as you might leave in search of faster options, online users are likely to abandon a sluggish landing page. Instapage has made strides in ensuring its pages load swiftly, aided by advanced technology and infrastructure designed for optimal performance. Conversely, Joomla's speeds can vary significantly depending on the hosting environment and the particular extensions in use, leading to potential frustrations. FormKeep excels in form handling processes but may not guarantee the same level of speed concerns for traditional landing pages. Therefore, for marketers who value rapid engagement, Instapage clearly takes the lead.
Advantages of Instapage:
- Optimized hosting infrastructure ensuring swift load times
- Quick creation and publishing of landing pages
- Integrated analytics tools to monitor performance
- Easy-to-use interface minimizing time investment
Advantages of Joomla:
- Highly customizable extensions available, enhancing functionality
- Great for building content-rich sites beyond landing pages
- Community-driven support and resource access
Advantages of FormKeep:
- Specializes in efficient form management
- Simple interface for collecting submissions smoothly
- Integration capabilities with other platforms
In conclusion, while all three platforms have their pros and cons in speed and performance, it’s evident that Instapage stands head and shoulders above the rest as the choice for marketers focused on quick loading times that enhance user experience and maximize conversion potential.
Round Three - User-Friendly Experience and Learning Curve
Navigating a landing page builder can often feel daunting, but a warm welcome awaits you with each of these three contenders. Instapage prides itself on an intuitive interface that allows users of all skill levels to hit the ground running, regardless of technical expertise. Its drag-and-drop functionality simplifies the design process, making it straightforward even for beginners. Joomla, however, presents a steeper learning curve due to its comprehensive nature and numerous add-ons. New users might find themselves overwhelmed amid numerous options, which hinders a smooth onboarding experience. FormKeep is relatively user-friendly when it comes to managing form submissions, but overall lacks the same polish needed for a complete landing page onboarding process. If seamless user experience and ease of use are crucial to you, then Instapage emerges as the clear victor in this category.
Round Four - Customer Support Lifelines
Customer support is essential in providing users the backup they need when facing challenges. Instapage showcases a range of support options, with live chat, email support, and an extensive knowledge base filled with articles and tutorials. This multi-faceted support system ensures users can receive assistance promptly. Joomla, being open-source, relies more on community forums and documentation, which can slow response times but offers resources from fellow users. FormKeep provides decent support, primarily through email, but may not match the immediacy of Instapage. Thus, in the realm of customer support, Instapage unquestionably prevails with its varied support channels fostering community and providing timely interventions.
Round Five - Pricing Plans and Value for Money
Pricing is a pivotal consideration when selecting a landing page builder. Instapage operates on a subscription model with plans tailored to the features, such as analytics and team collaboration capabilities. However, this may come at a higher price compared to Joomla, which is free to use with optional premium extensions. Though it requires more effort to build landing pages, the long-term cost may be lower, depending on user needs. FormKeep has competitive pricing as well, especially for users who only need effective form handling. Thus, the best value will vary significantly based on individual requirements. Remember, while Instapage delivers high-quality results and sophisticated features, the balance for cost-effectiveness lies in your specific needs and goals.
After weighing the benefits of each landing page builder, it becomes clear that choosing the right platform hinges on your unique requirements. From extensive customization in Instapage to the community-driven approach of Joomla, or the simplicity of FormKeep, there's something suited for every marketer's project. Take a moment to reflect on what features resonate most with you—be it user-friendliness, support, or cost efficiency. Don't forget to explore Instapage's offerings by starting a free trial or demo. Your next successful landing page is just around the corner!
