How Joomla vs. Format vs. Instapage stack up against each other

Compare Instapage with Joomla and Format to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Joomla and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Joomla vs. Format – Which Landing Page Builder Stands Out?

Choosing the right landing page builder can feel a bit like assembling a dream team of superheroes for your business. Each platform has its unique abilities, strengths, and weaknesses that can make or break your marketing strategy. Today, we’re diving into a friendly tête-à-tête of three contenders: Instapage, Joomla, and Format. Will Instapage's customization prowess reign supreme, or could Joomla and Format surprise us with their capabilities? Buckle up as we explore the ins and outs of these platforms and see how they stack up against one another. This comparison of Instapage vs. Joomla vs. Format promises to be both enlightening and enjoyable, giving you the insights you need to make an informed decision for your business. Let’s get started!

Meet the Contenders: A Brief Introduction

Let’s introduce our three competitors in the world of landing page creation. Instapage is well-known for its focus on high-converting landing pages, empowering marketers to reduce costs and grow conversions with meticulously crafted experiences. Joomla, originally a content management system, has morphed into a versatile tool, offering users the ability to create a plethora of web experiences including landing pages. Format, on the other hand, is designed with creative portfolio builders in mind, allowing users to showcase their work aesthetically. Each of these platforms brings unique strengths, but as we delve deeper, we’ll find out which one truly deserves the title of champion in the world of landing page builders. This friendly rivalry is sure to shed light on which platform might be the best fit for your specific marketing needs, be it enhancing brand trust, fostering customer loyalty, or boosting overall conversion rates.

Round One - Feature Comparison Showdown

Template Selection and User Experience

Let's kick off our comparison by evaluating the template variety and user experience that each platform offers. Instapage stands out with its extensive library of customizable templates specifically designed for high conversions. This means marketers can rapidly deploy landing pages that are not only visually compelling but also optimized for performance. On the flip side, Joomla offers an impressive array of flexible templates, but they may require more technical expertise to customize effectively. Although its user base primarily caters to developers and tech-savvy users, Joomla can certainly meet the needs of those willing to invest time in learning the platform. Format takes a different approach by focusing on stunning visual designs, making it an appealing choice for artists and creative freelancers looking to present their portfolios with flair. However, its template offerings might be limited for marketers looking to bank on high conversion rates. This round clearly highlights how Instapage’s specialized focus can simplify the landing page creation process while Joomla and Format cater to different audiences with their unique strengths.

Instapage: The Go-To Choice for Tailored and Conversion-Focused Pages

When it comes to customization and conversion optimization, Instapage shines brightly. Marketers can leverage its advanced features such as A/B testing, dynamic text replacement, and analytics tools specifically designed to drive conversions upwards. With an intuitive drag-and-drop editor, even those without technical backgrounds can create landing pages that speak directly to their target audience. Instapage's relentless commitment to helping marketers achieve higher conversion rates sets it apart in this competitive landscape. It empowers users not merely to create but to enhance relevant landing page experiences that build brand trust and customer loyalty. As a true partner in success, Instapage transforms the process of landing page creation into a streamlined, conversion-centric endeavor that other platforms strive to emulate.

Round Two - Speed and Performance Test

In our high-stakes second round, we need to highlight the significance of speed and performance in the realm of landing pages. Imagine if every time you wanted your morning coffee, you had to wait in an unbearably long line. This minor inconvenience can set the tone for the rest of your day! Similarly, slow-loading landing pages can undermine user experience, leading to abandoned conversions and frustrated visitors. In today’s fast-paced digital world, instant gratification is key, making speed a crucial factor. Let's delve into how our contenders fare in this critical area.

Instapage Advantages:

  1. Optimized for quick loading times, ensuring a seamless user experience
  2. Integrated CDN (Content Delivery Network) for faster page deliveries globally
  3. Lightweight architecture that reduces the load on server resources
  4. Performance analytics that help optimize speed further

Joomla Advantages:

  1. Advanced caching options that help improve page load speed
  2. Ability to optimize images directly within the platform
  3. Flexible configurations that allow for tailored performance adjustments

Format Advantages:

  1. Responsive design that ensures quick loading across all devices
  2. Optimized image handling for galleries and portfolios
  3. Secure and reliable hosting options to maintain fast performance

In this crucial aspect of speed and performance, Instapage maintains a solid advantage, demonstrating a consistent ability to load quickly and efficiently, which is vital for landing page success. While Joomla and Format offer speed features, Instapage’s robust optimization makes it clear why it remains a top choice for marketers prioritizing performance.

Round Three - Navigating Usability and Learning Curve

Usability is essential when it comes to landing page builders. Each platform caters to varying levels of expertise, ensuring that users from all backgrounds can create effective landing pages. Instapage stands out with its sleek, user-friendly interface that welcomes both newcomers and seasoned marketers alike. With plenty of tutorials and a supportive community, users quickly find their footing. On the other hand, Joomla might feel somewhat overwhelming for beginners due to its extensive features and technical capabilities. However, those who push through this learning curve will unlock a world of powerful options. Format, while offering an intuitive design process, can be somewhat limiting for users focusing solely on landing pages, leaning more towards portfolio building. This round effectively showcases Instapage’s commitment to making the landing page creation process smooth and accessible, reinforcing its status as a favored choice among users transitioning from novice to expert.

Round Four - Evaluating Customer Support

In our penultimate round, let's examine the customer support each platform brings to the table. Picture this: each platform's support team as loyal sidekicks, always ready to swoop in and save the day when obstacles arise. Instapage excels here with its multi-faceted support options, offering chat, email, and even phone support, ensuring users receive prompt assistance. Community forums and a vast knowledge base further complement their confidence in providing a helping hand. Joomla’s support often relies on community forums and documentation, which can be hit or miss for users needing immediate assistance. Format similarly depends on a vibrant community but lacks direct support channels, leaving users to troubleshoot on their own. Overall, Instapage’s dedication to responsive customer service significantly enhances the overall user experience, leaving Joomla and Format to catch up.

Final Round - Dissecting Pricing Models

As we conclude our comparison, let’s take a closer look at the pricing and plans offered by each platform. Instapage provides flexible pricing models tailored to varying business sizes and needs, ensuring a good return on investment for marketers looking to achieve high conversions. Joomla is an open-source platform, making it free to use, but users must budget for hosting and other associated costs. Format’s pricing is geared towards creatives and includes tiered plans, but some features may fall short for users solely focused on landing page creation. Therefore, consider what you need most when deciding: feature offerings, usability, or overall expense. Take the time to match the platform with your unique needs as a marketer.

In wrapping up this showdown between Instapage, Joomla, and Format, it's crucial to remember each platform has its strengths, but the right choice hinges on your specific requirements. Whether you prioritize features, support, or cost-effectiveness, it's essential to evaluate what matters most to you in a landing page builder. If high-conversion rates and tailored experiences are your primary focus, then Instapage’s comprehensive tools and supportive environment might be the way to go. Consider giving Instapage a trial with their free demo to explore its potential firsthand and gear up your marketing strategy for success.

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