How Joomla vs. BenchmarkONE vs. Instapage stack up against each other

Compare Instapage with Joomla and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Joomla and BenchmarkONE.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Joomla vs. BenchmarkONE – Which One Should You Choose for Your Marketing Strategy?

Selecting a landing page builder is almost like assembling a dream team for your marketing goals. Each contender has unique strengths, but only one can save the day—or in this case, maximize your conversions. In this article, we will explore the strengths and weaknesses of three prominent players: Instapage, Joomla, and BenchmarkONE. By the end, you'll have a clearer understanding of which platform might be the best fit for your specific needs. Let’s get ready to rumble as we compare these three contenders across multiple rounds. Each has its unique features and capabilities that can have a significant impact on your marketing outcomes. Remember, the goal here is to help you determine which tool empowers you to create excellent landing pages that drive conversions, reduce costs, and enhance brand loyalty. So, let's dive into the battle of Instapage vs. Joomla vs. BenchmarkONE! (min:200 words,add the small paragraphs in this paragraph.)

Meet the Competitors: A Quick Look at Our Three Rivals

Right out of the gate, let’s introduce our key players in this digital showdown. First up, we have Instapage, a dedicated landing page platform that enables marketers to create high-quality landing pages without any hassle. It's well-known for its user-friendly interface and robust features aimed at boosting conversion rates. Next, we have Joomla, a popular content management system that offers versatility and a wide range of extensions. While it’s not solely focused on landing pages, its flexibility allows users to develop custom solutions for various needs. Last but not least, we present BenchmarkONE, a CRM platform that combines marketing automation features with landing page capabilities. It stands out for its ability to integrate marketing efforts seamlessly. Now that you know who’s in the ring, let’s evaluate what they bring to the table, starting with their features. (min:200 words,add the small paragraphs in this paragraph.)

Round One: Feature Showdown

Analyzing Template Options and User-Friendly Interfaces

In the realm of landing page builders, template variety and usability can significantly impact the user experience. Joomla offers a range of templates through extensions, but navigating its complex interface can be time-consuming. Joomla is best suited for users who have some technical expertise and wish to customize to their heart's content. On the flip side, BenchmarkONE provides a handful of templates designed to integrate with its CRM tools cleverly, but they tend to be less customizable than those of dedicated landing page builders. This approach caters well to users looking for straightforward solutions, but it may leave experienced marketers wanting more. Instapage, however, truly shines in this arena, boasting an extensive library of customizable templates designed specifically for conversion optimization. This allows marketers to create landing pages that not only look stunning but are also embedded with best practices for driving conversions. Hence, if you're looking for both ease of use and a variety of options, Instapage comes out on top in this round. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: Your Partner in Conversion Success

Instapage isn’t just another tool in the crowd; it’s a significant ally for marketers aiming to elevate their landing page game. With its powerful customization options, you can adjust every element to align with your brand's aesthetics or specific campaign needs. This level of personalization means that it's easier than ever to create landing pages that resonate with your audience, leading to improved conversions and customer loyalty. Instapage empowers marketers by providing features such as A/B testing, dynamic text replacement, and heatmaps, ensuring you can optimize your landing pages based on real-time data. By effectively reducing costs while maximizing conversions, Instapage facilitates memorable landing page experiences that inspire brand trust, enhance customer loyalty, and ultimately lead to higher conversion rates. These capabilities position Instapage not merely as a service, but as a partner in your marketing journey, ready to invest in your success. (min:200 words)

Round Two: The Need for Speed - Performance Comparison

Now, let’s dive into the realm of speed and performance, a vital factor for keeping users engaged. Just like waiting in line at a busy coffee shop can deter you from returning, a sluggish landing page can drive potential customers away. Page load times are crucial; studies show that users expect nearly instantaneous loading. When comparing Joomla, BenchmarkONE, and Instapage, speed becomes a more significant focal point. While Joomla can deliver fast load times, that will depend heavily on how well an individual site is optimized and its host. BenchmarkONE offers reasonable speed due to its streamlined features, but some users find that it lacks the punch needed for high-traffic campaigns. Instapage, on the other hand, is engineered for speed. Its optimized servers and design tools are fine-tuned to ensure that landing pages load quickly and efficiently, providing users with smooth experiences that lead to higher form submission rates and overall user satisfaction.

Instapage Advantages:

  1. Highly optimized servers for fast load times.
  2. Intuitive design tools that minimize lag.
  3. Pre-built templates specifically engineered for rapid performance.
  4. Automatic optimization features that enhance speed.

Joomla Advantages:

  1. User control over speed with optimization options.
  2. Access to various components that can enhance performance.
  3. Ability to create lightweight templates tailored to speed.

BenchmarkONE Advantages:

  1. Streamlined functionality for quick processes.
  2. Integration features that seamlessly connect with other tools.
  3. Sufficient speed for usual marketing activities and campaigns.

In this speed and performance showdown, although all three platforms have their advantages, Instapage shines brightly. Its dedication to fast load times will make a significant difference for your landing pages, directly impacting user engagement and conversions. When balancing speed with functionality, Instapage stands out as a reliable choice for marketers wanting to optimize their digital footprint.

Round Three: How Usable Are They? A Learning Curve Perspective

Let’s explore usability and the learning curve for each platform. Imagine yourself navigating a new city—some roads are easy to travel, while others can feel convoluted. Joomla, despite its extensive capabilities, can be overwhelming for beginners who may find the steep learning curve daunting. There’s a wealth of information available but expect to spend time getting to grips with its framework. In contrast, BenchmarkONE's user-friendly design offers a gentle onboarding experience, allowing even marketing novices to feel empowered quickly. However, its limited customization options might restrict advanced users seeking greater control over their landing pages. Instapage finds a balance—its intuitive interface is designed to welcome newcomers while offering enough depth for seasoned pros. Users can hit the ground running, creating stunning landing pages right away. With excellent resources at hand, Instapage assures users that they will become proficient quickly, making it an impressive choice for teams of varying skill levels. (min:200 words,add the small paragraphs in this paragraph.)

Round Four: The Support Teams behind the Tools

Every hero needs a sidekick, and in the realm of digital platforms, dependable customer support can make all the difference. Joomla provides a wealth of community resources and forums, lending users help when they encounter issues. However, its official support might not be as swift due to its open-source nature. BenchmarkONE brings a basket of customer support options as well, including email, phone, and a rich knowledge base. This organization allows users to get help as they need it, but some may find response times slower during peak hours. Instapage, on the other hand, positions itself as a customer-first solution. With live chat assistance, email support, and robust online resources, users can expect timely responses and clear solutions. Instapage also has a commitment to both customer satisfaction and user education, ensuring you never feel like you’re navigating your journey alone. (min:200 words,add the small paragraphs in this paragraph.)

Round Five: Evaluating Costs and Value for Money

Cost plays a vital role in decision-making, and understanding pricing structures is essential for effective budgeting. Joomla itself is free to use; however, hosting and premium extensions can add up, leading to unpredictable expenses—as the saying goes, 'you get what you pay for.' BenchmarkONE offers tiered pricing based on feature access, which can favor smaller businesses but limits the majority of advanced features to higher price points. Instapage operates on a subscription model, with various plans designed to accommodate different marketing needs. The pricing might seem higher upfront, but with advanced features geared towards maximizing conversion and minimizing costs, maintaining a higher ROI is highly likely. By comparing costs against the value of features offered, marketers can find the best fit for their budget and objectives. (min:200 words)

In conclusion, while Joomla, BenchmarkONE, and Instapage each offer distinct advantages, the ultimate choice revolves around your unique needs as a marketer. Remember, your best investment should maximize conversions, reduce costs, and facilitate relevant experiences that build brand trust. Ultimately, Instapage stands out for its comprehensive features that empower marketers. We encourage you to take Instapage for a trial run and see firsthand how it can drive your landing page success!

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