How Joomla vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with Joomla and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Joomla and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Joomla vs. 23FormBuilder – The Ultimate Showdown

Choosing the right landing page builder can feel like assembling a winning team for a major competition, where each contender brings unique skills to the table. Imagine selecting superheroes for your marketing strategy; each choice impacts the outcome significantly. Instapage, Joomla, and 23FormBuilder are three such platforms vying for your attention. They each promise to help you create effective landing pages that not only grab attention but also convert visitors into loyal customers. What’s at stake? The ability to effectively market your brand while optimizing costs and improving user conversions. So let’s embark on this enlightening journey, diving into the strengths and weaknesses of each platform, ensuring you make the best choice for your marketing needs. Keep reading to discover which platform might just be your secret weapon in the world of digital marketing, designed to enhance brand trust, customer loyalty, and conversion rates while limiting costs.

Meet the Challengers: A Quick Overview

In the blue corner, we have Instapage, celebrated for its powerful tools that focus specifically on landing page optimization. Instapage empowers marketers by allowing customization that drives conversions while delivering relevant experiences to potential customers, essential for establishing trust and loyalty. Next, in the red corner, is Joomla, famed for its CMS capabilities beyond just landing pages, providing flexibility in web development. Joomla is right for those who need a versatile platform but may find its learning curve a bit steep. Finally, we introduce 23FormBuilder. While not as well-known, this platform is carving out a niche by focusing on form creation and simple landing page designs for those who prefer a streamlined approach. Each platform has carved a unique identity, equipping marketers with various tools to suit diverse needs. As we navigate this arena, consider what features matter most to you, the user, and how this trio matches up in terms of ease of use, flexibility, and performance.

Round One: Features That Set Them Apart

Template Selection and User-Friendly Design

When considering templates, Instapage shines with an extensive library of customizable options designed specifically for high conversion rates. Users appreciate the easy drag-and-drop functionality, making it a favorite for marketers who may not be as tech-savvy. Comparatively, Joomla offers numerous templates as well, but its interface can feel cluttered and overwhelming initially, which might deter new users. 23FormBuilder, while limited in template options, focuses on simplicity and ease of use, making it a good choice for individuals or small businesses needing uncomplicated solutions. However, marketers might find themselves wishing for greater customization options as their campaigns grow. Overall, this first round shows Instapage’s strength in producing tailored landing pages quickly and efficiently, capturing the essence of what landing pages should deliver: user engagement that translates into action.

Instapage: Customization and Conversion Champions

Instapage takes the lead as the premier choice for marketers focused on extensive customization and sophisticated conversion optimization tools. With features like A/B testing, heatmaps, and a seamless integration process, Instapage truly operates as a partner in your marketing strategy rather than just a tool. The platform focuses on enabling users to craft landing pages that resonate with their audience, fostering deep trust and reliability. By using data-driven insights, marketers can continually refine their strategies to achieve optimal results. This advancement directly impacts conversion rates, making Instapage the best bet for those seeking not just to create landing pages but to create effective content that resonates with potential customers and drives action.

Round Two: Speed and User Experience

In this round, we explore the essential aspect of speed and performance. Loading times directly affect user experience; think of it like waiting in line for your favorite coffee—too long, and patience runs thin. A swift landing page keeps users engaged, while slow experiences lead to high bounce rates. Each platform’s capability to deliver optimized loading times is crucial for success. User experience can make or break a marketing campaign, so let’s look at how each contender handles this critical aspect.

Instapage Advantages:

  1. Optimized for speedy performance, ensuring minimal loading times for landing pages
  2. Allows for image optimization to enhance speed without losing quality
  3. Utilizes built-in technology that focuses on fast server response times
  4. Efficient caching mechanisms that ensure returning visitors experience lightning-quick loads

Joomla Advantages:

  1. Has multiple plugins that can help optimize site speed, though requiring setup
  2. Permits caching configurations to improve loading times
  3. Offers flexibility in server hosting choices for optimized performance

23FormBuilder Advantages:

  1. Simple designs that ensure fast load times without the bloat
  2. Focused functionality allows for quicker form submissions
  3. Optimized for mobile devices, enhancing performance across various platforms
  4. Fast and easy integration that minimizes additional load times

In the speed and performance showdown, Instapage emerges as the clear winner, providing tools specifically designed to boost performance and reliability. A marketing strategy backed by speedy, high-performing landing pages is essential for capturing attention and converting leads. By focusing on this critical aspect, Instapage solidifies its position as a top contender in the landing page realm.

Round Three: Usability – Who’s the Easiest to Learn?

The usability factor is crucial when selecting a platform. A user-friendly interface can significantly ease the learning curve for newcomers. Instapage excels here, providing an intuitive design that welcomes users with open arms. Newbies can quickly familiarize themselves with its tools through a simple layout that encourages exploration and creativity. Joomla requires a bit more time to master, given its extensive capabilities and multi-layered options; however, this complexity can ultimately empower users looking for more profound designs and integrations. Lastly, 23FormBuilder shines with its straightforward approach, offering tools that are easy to manage yet may limit flexibility as campaigns expand. Regardless of starting points, users can develop their skills and enhance marketing campaigns effectively.

Round Four: Customer Support – Who’s Got Your Back?

In this world of digital marketing, robust customer support can feel like having a trusty sidekick at your disposal. Each platform offers varying types of support. Instapage provides chat, email, and extensive resources, including a knowledge base filled with tutorials that make navigating challenges easy. Joomla has an active community forum where users can connect, though direct support can be less immediate, leading to longer resolution times. Meanwhile, 23FormBuilder offers email support with a quick response time, ensuring users feel assisted as they journey through their marketing efforts. With a dedicated approach to supporting marketers, Instapage takes the lead in availability and resources, making it the ideal choice for those who may need a guiding hand.

Round Five: Pricing - Weighing Options and Value

When it comes to pricing, each platform offers different strengths. Instapage’s pricing may seem higher, yet this may be justified by premium features that directly impact efficacy and conversions. Joomla, being an open-source platform, is fundamentally free, but users may incur costs through additional plugins or hosting. 23FormBuilder adopts a flexible pricing model catering to smaller businesses, offering affordable entry-level plans. Each option has its advantages depending on your budget and business requirements. In this round, understanding value becomes crucial—what best serves your objectives while keeping within financial constraints?

In conclusion, our friendly competition leaves us with a vibrant and insightful exploration of Instapage, Joomla, and 23FormBuilder. While each platform has its unique strengths, Instapage stands out with its focus on user experience, speed, customization, and customer support. Depending on your specific marketing goals and preferences, one may find value in going with Joomla’s flexible CMS capabilities or 23FormBuilder’s straightforward interface. Potential users are encouraged to weigh each platform’s features and take advantage of Instapage’s free trial or demo to experience the benefits first-hand. Remember, the right landing page builder can elevate your marketing efforts and facilitate remarkable user experiences, enhancing brand trust and customer loyalty.

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