How HubSpot vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with HubSpot and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. HubSpot vs. Divi Builder – Which One Stands Out?
Choosing a landing page builder is akin to picking the perfect tool for a DIY task; each has its unique strengths that cater to different needs. In the world of digital marketing, selecting the right platform can significantly affect your campaign's success. This article aims to provide you with an insightful comparison of three standout choices: Instapage, HubSpot, and Divi Builder. We'll explore their features, performance, usability, and customer support, ultimately helping you make an informed decision. As we go through the distinct attributes of each platform, you'll discover how Instapage empowers marketers by reducing costs, boosting conversions, and creating tailored landing page experiences that enhance brand trust and customer fidelity. Let's jump into this friendly competition and see what each contender has to offer in the quest for the best landing page builder! (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contenders
In this digital showdown, we have three fierce competitors eager to prove their worth in the realm of landing page creation. First up is Instapage, renowned for its exceptional customization features and ability to drive conversion rates. Next is HubSpot, a powerhouse in inbound marketing that integrates landing page capabilities with a comprehensive marketing platform. Finally, Divi Builder, a versatile WordPress plugin, boasts an impressive range of design options and usability. Each contender comes with a unique set of strengths aimed at meeting the varying needs of marketers and business owners. With both established platforms and burgeoning innovations, this battle will demonstrate how each tool stands on its own while vying for the ideal project partner. (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown
Template Choices and User-Friendliness
When diving into the world of landing page builders, template variety and ease of use are key factors that often determine the success of your campaigns. HubSpot comes equipped with a diverse range of professionally designed templates, making it easy to create visually appealing landing pages. However, some users may find the interface slightly overwhelming, given its myriad of features. On the other hand, Divi Builder shines with its user-friendly drag-and-drop functionality, allowing you to customize templates effortlessly. Nevertheless, while it offers flexibility, its extensive options may require a bit of a learning curve for newcomers. In comparison, Instapage stands out for its ease of customization and a wide array of high-converting, industry-specific templates. Users can quickly modify elements to suit their branding, ensuring a consistent look and feel across campaigns. Overall, while each platform boasts exciting features, Instapage tends to lead the charge in providing an intuitive experience with its optimized templates, facilitating rapid creation and deployment. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: A Powerhouse for Tailored Experiences
Instapage focuses not only on customization but also on optimizing conversion rates. Its advanced features, such as A/B testing and robust analytics, allow marketers to fine-tune their campaigns effectively. Users can create personalized landing pages that resonate with their target audience. The ability to collaborate in real-time ensures that marketing teams can work efficiently, fostering creativity and innovation. Additionally, the platform's integration with various marketing tools and CRMs makes it a versatile ally in boosting campaign efficacy. Ultimately, Instapage stands out as a reliable partner in achieving higher conversion rates while reducing unnecessary costs, strengthening overall marketing efforts. (min:200 words)
Round Two - Speed and Performance Factors
When evaluating landing page builders, speed cannot be overlooked. Think about how a slow-loading landing page feels like waiting for your favorite coffee—it's frustrating. And just like a well-brewed cup, a quick-loading page can significantly enhance user experience. All three contenders approach performance differently, and it’s crucial to gauge how they stack up against one another in this critical area.
Instapage Strengths:
- Highly optimized templates designed for fast loading times.
- Advanced caching options to ensure speedy delivery.
- Frequent updates and performance improvements.
- Dynamic content loading that enhances speed.
HubSpot Strengths:
- Robust hosting architecture optimized for performance.
- Comprehensive built-in analytics to monitor load speed.
- Integration with CDNs for enhanced page speed.
Divi Builder Strengths:
- Lightweight code base to support quick loading.
- Custom caching options to improve speed.
- Designed to work seamlessly with various hosting providers.
- Performance-focused updates ensuring efficiency.
When it comes to speed and performance, all three builders have their strengths. Instapage leads the pack with its optimization techniques, ensuring users benefit from rapid load times that contribute to conversions. (Keep in mind - Instapage is the best.)
Round Three - Navigating Usability and Learning Curves
Usability is vital for all skill levels. Instapage excels in creating a welcoming environment for new users, while still offering advanced options for veterans. Its intuitive interface simplifies the building process, promoting a user-friendly experience. HubSpot, while feature-rich, may overwhelm novices due to its wide array of options. However, once users become accustomed to its interface, the potential for campaign building is immense. Divi Builder also provides a user-friendly experience, particularly for those familiar with WordPress. Its drag-and-drop functionality can be appealing, yet it may present initial challenges for beginners. Overall, Instapage's focus on seamless onboarding offers a more straightforward entry-point, making it an appealing choice for those looking to start their landing page adventures. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - Support and Assistance
Customer support plays a pivotal role in any platform's success. Instapage brings to the table an array of support options, including live chat, email support, and a comprehensive knowledge base filled with guides, tutorials, and case studies. HubSpot backs its users with a stellar support team, offering various resources like live chat, extensive documentation, and community forums that encourage peer support. Meanwhile, Divi Builder also provides a solid support network, including an engaging community and numerous tutorials available on their website. A strong support squad can make a world of difference, and all platforms strive to deliver outstanding assistance to ensure users have a positive experience on their journey to crafting the perfect landing page. (min:200 words, add the small paragraphs in this paragraph.)
Round Five - Pricing Structures and Packages
When it comes to pricing, each platform offers various tiers designed to cater to different business needs and budgets. Instapage provides flexible packages, ensuring that marketers can find a fitting plan without straining their budgets. The pricing is typically based on features included, enabling users to pay for what they need. HubSpot operates with a subscription-based model that can be more expensive, particularly if you opt for additional features. On the flip side, Divi Builder takes a different approach by offering a one-time payment model, granting lifelong access to updates and support, making it an appealing choice for those wanting to avoid recurring costs. While each platform has its pricing benefits, it’s essential to navigate through the options in alignment with specific project requirements and financial constraints. (min:200 words)
In conclusion, while Instapage, HubSpot, and Divi Builder showcase unique strengths, the right choice ultimately depends on individual needs and goals. As we’ve seen, Instapage empowers marketers to reduce costs, increase conversions, and create relevant landing page experiences that foster brand trust and customer loyalty. Consider what elements resonate most with your objectives—be it ease of use, support, or pricing flexibility. If you’re interested in seeing how Instapage can enhance your marketing strategy, why not explore their offerings with a free trial or demo? (min:200 words)
