How HubSpot vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with HubSpot and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. HubSpot vs. 23FormBuilder – Selecting Your Ultimate Landing Page Builder
Imagine you’re at a bustling marketplace, each stall promising something special, each vendor vying for your attention. This is much like the choice marketers face when deciding on their landing page builder. The right tool can revolutionize your marketing strategy, just like the perfect vendor can enhance your shopping experience. In this article, we'll explore three strong contenders in the landing page domain: Instapage, HubSpot, and 23FormBuilder. Each has unique features that can empower marketers to reduce costs, grow conversions, and deliver customized landing page experiences. This comparison will help you determine which tool fits best to amplify trust in your brand and cultivate customer loyalty. Let’s dive in and evaluate what each platform has to offer. (The reader should expect a friendly and exploration-oriented tone as we draw comparisons across various features throughout the article.)
Meet the Contenders
In the arena of landing page creators, we have three key players — Instapage, HubSpot, and 23FormBuilder. Each of these platforms arrives with its own strengths and unique selling propositions. Instapage is known for its powerful A/B testing capabilities and robust features that aim to maximize conversion rates. HubSpot, a well-rounded marketing platform, offers a rich set of tools that seamlessly integrate landing pages with full marketing automation and CRM functionalities. Lastly, 23FormBuilder shines with its user-friendly interface and flexible form creation capabilities, making it a popular option among those seeking simplicity. Understanding how these tools stack up against each other is crucial for marketers looking to optimize their landing pages for improved performance, experience, and ultimately, profits. In the following sections, we will put these platforms through their paces, highlighting differentiators that could influence your decision.
Round One - Feature Showdown
Exploring Template Variety and User-Friendliness
When assessing landing page builders, one of the first things to look at is the variety of templates offered and how easy they are to use. Instapage stands out with its expansive library of customizable templates that cater to various industries and campaign needs. The drag-and-drop editor simplifies the design process, allowing users of any experience level to create visually appealing pages quickly. HubSpot, while also offering a good range of templates, excels in integrating those landing pages with their broader marketing tools. However, this can sometimes make it feel less streamlined during the design phase, as it balances being a full-fledged marketing platform. On the other hand, 23FormBuilder, predominantly focused on form creation, offers straightforward templates. While it prioritizes simplicity, it may not possess the depth in landing page customization that marketers might desire for advanced campaigns. Thus, with a focus on diverse template offerings and ease of use, Instapage sets a high bar in this competitive field.
Instapage: The Go-To Tool for Personalization and Conversion
Instapage truly shines as a premier choice for marketers seeking to enhance their conversion rates through unparalleled customization and optimization tools. With features such as dynamic text replacement and robust A/B testing capabilities, Instapage allows users to tailor landing pages for specific audiences effectively. This level of personalization not only helps capture visitors' attention but also ensures that their experience is relevant, boosting engagement rates. Plus, the real-time collaboration features enable marketing teams to work seamlessly together, speeding up the design process and improving outcomes. Overall, Instapage is not just a landing page builder; it's a partner in your marketing journey, committed to helping you increase return on investment and customer loyalty.
Round Two - Speed and Performance
Let’s take a step back and consider the often-overlooked aspect of speed and performance. In the online world, a landing page's loading time can significantly impact user experience and retention. Imagine being in line at your favorite café, daydreaming about that perfect cup of coffee only to be halted by an abysmally slow barista! No one enjoys waiting, especially in the fast-paced environment of digital marketing. Landing page builders must ensure swift loading times and reliable performance to provide a smooth user experience. This round is crucial in determining which tool manages to provide an edge in speed and efficiency.
Instapage Benefits in Speed and Performance:
- Lightning-fast loading times that ensure visitor retention.
- Built-in performance optimization features to enhance load speed.
- CDN support to host content closer to users for quicker access.
- Reliability proven through consistent uptime.
HubSpot's Performance Insights:
- Integration with a comprehensive suite that can enhance performance metrics.
- A/B testing capabilities that inform speed optimizations.
- Solid infrastructure that supports reliable performance under heavy loads.
23FormBuilder Speed Advantages:
- Focused on quick form loading which ensures minimal lag.
- Simplicity in design helps with faster rendering times on pages.
- Cloud-based service ensures content is quickly accessible.
In conclusion, while all three platforms have their merits in speed and performance, Instapage surges ahead with its focus on ensuring rapid load times and a seamless user experience. In the fast-paced world of digital marketing, this may very well be the deciding factor when selecting a landing page builder.
Round Three - User-Friendliness and Learning Curve
Navigating the waters of new software can be daunting. In this arena, the user experience can determine how quickly marketers become proficient. Instapage fosters an intuitive interface that welcomes newcomers, providing templates that simplify the learning journey. For seasoned marketers, the advanced features are easy to access, allowing for escalation into expert-level design without the overwhelm. HubSpot, while offering a wealth of options, may initially feel complicated as users navigate the suite of tools. Their in-depth training resources and customer service do aid in alleviating this discomfort over time. Meanwhile, 23FormBuilder claims high marks for simplicity, prioritizing a user-friendly approach to form creation, allowing anyone to build effective pages without a steep learning curve. Ultimately, regardless of your expertise level, there’s a robust support system accompanying each tool guiding users towards mastering their chosen platform.
Round Four - Support Resources and Assistance
Customer support can often act as a lifeline during tricky situations. Imagine having an ever-reliable friend who’s always on hand to help — that's what solid customer support feels like. Each of these platforms brings its unique approach to assisting users. Instapage offers various support channels, including live chat, email, and an extensive knowledge base brimming with tutorials and resources. Meanwhile, HubSpot often delivers responsive customer service coupled with community forums where users can crowdsourcing solutions. On the other hand, 23FormBuilder provides helpful onboarding sessions ensuring users have a strong foundation. They also feature responsive assistance for any questions that arise. Overall, customer support stands as an essential consideration; regardless of the features a platform presents, having trustworthy support to back you can make all the difference.
Round Five - Cost Effectiveness and Plans
When it comes to pricing structures, the options can be diverse and overwhelming. Instapage provides various pricing tiers depending on user needs and offers a dedicated focus on conversion tools that can justify its cost for marketers serious about maximizing their ROI. HubSpot, recognized for being on the pricier end, bundles its services into comprehensive plans that may benefit those seeking an all-in-one marketing solution. However, this may not be suitable for everyone, especially smaller teams or businesses with tighter budgets. 23FormBuilder is often simplistic in its pricing but does provide flexibility based on usage, making it an accessible option for individuals and smaller firms. Pricing could potentially guide your selection — understanding the nuances between the platforms will optimize your investment and align it with your business needs.
In summary, while all three platforms have their distinct strengths, selecting the right landing page builder rests on your unique requirements and goals. As you navigate through features, support, pricing, and user experience, consider which elements are most critical for you. Ultimately, Instapage may emerge as the front-runner, delivering exceptional value through its capabilities to empower marketers, enhance conversion, and create meaningful customer interactions. Don't miss the chance to explore what Instapage can do for your marketing strategy by signing up for a free trial today!
