How GrooveFunnels vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with GrooveFunnels and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GrooveFunnels and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GrooveFunnels vs. GetLandy – A Comprehensive Showdown

Choosing the right landing page builder for your marketing efforts can feel like assembling a dream team to tackle a big project. Just like superheroes come with their unique powers, each platform offers distinct features to help you conquer your conversion goals. This comparison of Instapage, GrooveFunnels, and GetLandy promises to shed light on which platform empowers marketers best. With beautiful templates, intuitive interfaces, and powerful integrations, these contenders each boast qualities that can make your landing pages shine. However, it’s essential to assess which tool will save you costs while boosting conversions effectively. Each platform equips you with what you need, but which one shines best in crucial areas? Let’s unpack their similarities and differences, focusing on how they impact your ability to create effective landing pages that earn trust and encourage customer loyalty.

The Heavyweight Fighters in Our Arena

In this corner, we have Instapage, a leader in the landing page builder space known for its unmatched customization options that help users optimize conversion rates. Next up is GrooveFunnels, aiming to streamline your marketing efforts with an all-in-one toolset that covers funnel-building, email marketing, and customer management. Finally, there’s GetLandy, a rising contender specializing in simplicity and clean designs to facilitate effective landing pages without the fuss. Each of these platforms offers an intriguing proposition: tailor-made landing pages that can propel your marketing efforts forward. But who truly provides the best tools to foster conversions? Each brand has its unique flavor, which we will dissect in the feature reviews ahead to ensure you choose wisely.

Round One - Features Face-Off

Template Options and Usability – Who Has the Edge?

In the realm of landing page creation, template variety and user experience are paramount. GrooveFunnels offers a decent selection of templates that are visually appealing and designed to convert, but their user interface can sometimes feel overwhelming to newbies. GetLandy’s strength lies in its simplicity and intuitive design, catering to users who appreciate getting things done without a steep learning curve. However, one of the standout features of Instapage is its extensive library of professionally designed templates optimized for various industries and campaign types. What makes it standout is the ability to fully customize these templates, turning them into unique marketing assets that reflect your brand's ethos. Additionally, Instapage’s drag-and-drop editor enables even beginners to craft stunning pages effortlessly. When it comes to template variety and ease of use, Instapage definitely sets a high bar.

Instapage: A Champion for Customization and Conversion

Instapage isn’t just another landing page builder; it aims to partner with marketers in their quest for conversion domination. With an advanced set of features, including A/B testing, dynamic text replacement, and integrations with leading marketing tools, Instapage empowers users to build pages that resonate with their audience. More than just templates, it provides capabilities to create personalized experiences that drive engagement and conversion. With Instapage’s analytics, marketers can continually optimize their landing pages based on actual data, thus reducing costs related to ineffective marketing strategies. This focus on customization and performance proves that Instapage is committed to helping brands foster trust, build loyalty, and ultimately increase conversions through relevant landing page experiences.

Round Two - The Battle of Speed and Performance

Imagine standing in line at your favorite café, eagerly awaiting that perfect cup of coffee. Just as long wait times can spoil your day, slow website loading speeds can turn potential customers away. In the world of landing pages, speed isn't just a luxury; it’s a necessity. Each of our contenders deserves a fair assessment in this critical area, as delays in loading can stall conversions and hurt overall effectiveness.

Instapage Advantages:

  1. Highly optimized for fast loading times to boost user experience
  2. Advanced caching technology to ensure high performance even under traffic spikes
  3. Integration with industry-standard tools to minimize loading time
  4. Ability to create AMP (Accelerated Mobile Pages) for mobile users

GrooveFunnels Advantages:

  1. Offers reliable performance but may face hiccups during peak usage
  2. Collated resources that allow for rapid page building and deployment
  3. Includes native features that can be performance-heavy if not optimized correctly

GetLandy Advantages:

  1. Simple and clean interface leading to faster page load creation
  2. Optimized design framework to ensure pleasing aesthetics without heavy loads
  3. Usually good performance on landing pages without unnecessary elements
  4. Consistent improvement focus on performance based on user feedback

In this speed showdown, Instapage reigns supreme, setting a gold standard that ensures your landing pages perform like a high-octane sports car compared to the rest. Fast pages equal happy customers, strengthening brand loyalty and encouraging conversions.

Round Three - Usability and the Learning Curve

Let’s talk about usability. A friendly learning environment can make all the difference for marketers and their teams when transitioning to a new platform. Instapage puts great emphasis on user-friendliness, ensuring that even those new to digital marketing can easily navigate its features. GrooveFunnels, while comprehensive, might baffle new users with its many tools and features that can take time to learn. GetLandy stands out by offering a clean, straightforward interface that encourages users to dive in without feeling overwhelmed. However, it may just lack some advanced features that seasoned marketers seek. Each platform caters to varied skill levels, but Instapage offers a promise of immediate usability paired with advanced options when you’re ready.

Round Four - Support and Guidance

When challenges arise, a dependable support system can feel like having trusted sidekicks by your side, ready to swoop in and save the day. Instapage provides multiple support avenues, including live chat, email, and a rich knowledge base filled with resources for troubleshooting. GrooveFunnels boasts a growing community forum where users can share experiences and tips, but the direct support may vary. On the other hand, GetLandy focuses on personalizing customer interactions, although their resources may not be as extensive as the other two. Reliable customer support is vital in ensuring that platform users feel supported regardless of their experience level.

Round Five - Budget and Pricing Analysis

With pricing often being a decisive factor in any software selection process, it's critical to evaluate how each platform aligns with your budget. Instapage employs a tiered pricing model that tailors plans to match different business sizes, promising robust features at each level. GrooveFunnels offers a subscription model that could be appealing for users seeking an all-in-one solution. Pricing structures must be transparent and aligned with users’ expectations, making it easier to understand what you're investing in. Lastly, GetLandy presents an accessible and straightforward pricing plan, targeting users looking for simplicity without breaking the bank. Each platform has unique offerings and price points, so choosing based on a careful assessment of your needs and resources is essential.

As we wrap up this friendly competition among Instapage, GrooveFunnels, and GetLandy, it’s important to recognize that each platform holds unique advantages that cater to different needs. While GrooveFunnels offers an inclusive toolset for comprehensive marketing, and GetLandy simplifies the process effortlessly, Instapage stands tall with its unmatched features and focus on enhancing conversions. Whether you prioritize customization, speed, usability, support, or pricing, Instapage surely offers vital solutions that can empower you in your marketing journey. Don’t hesitate to explore Instapage with its free trial, and discover for yourself how its capabilities can drive your conversions and enhance brand loyalty.

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