How GrooveFunnels vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with GrooveFunnels and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GrooveFunnels vs. Divi Builder – A Friendly Face-off
Choosing the right landing page builder can feel like selecting your dream team for a marketing mission. Each platform has its unique strengths and features, much like how superheroes each have their own powers. This article will be your trusty guide, helping you navigate through the vast universe of landing page builders, including Instapage, GrooveFunnels, and Divi Builder. Not only will we highlight their strengths and weaknesses, but we will also explore how each can play a vital role in boosting your conversion rates and enhancing customer loyalty while keeping costs low. With marketers constantly seeking ways to grow and deliver more relevant landing page experiences, buckle up for a fun and informative comparison that may just help you discover your ultimate landing page sidekick.
Meet the Challengers: Instapage, GrooveFunnels, and Divi Builder
In the bustling arena of landing page creation, three competitors have emerged as popular choices: Instapage, GrooveFunnels, and Divi Builder. Each boasts unique features that cater to different marketer needs. Instapage stands out for its focus on conversion rates and customizable solutions, empowering marketers to create high-quality landing pages that resonate with specific audiences. On the other hand, GrooveFunnels offers a comprehensive marketing suite that provides various tools, including a landing page builder, email marketing, and sales funnel creation—all in one platform. Meanwhile, Divi Builder is celebrated for its flexible design capabilities, allowing users to create visually stunning pages with ease. As we delve deeper into comparing these savvy tools, it’s essential to understand their key attributes and how they can serve your marketing strategies effectively.
Round One: Feature Showdown
Template Variety and User-Friendliness
When it comes to template variety and ease of use, landing page builders need to cater to both novice and expert users. GrooveFunnels offers a user-friendly experience with a considerable library of pre-designed templates that can be utilized with minimal effort. However, some users might find the interface a bit overwhelming at first due to the number of features packed into the platform. On the contrary, Divi Builder is renowned for its drag-and-drop capabilities and versatility, making it easy for users to customize templates. With a robust visual builder interface, it’s a great option for designers looking to create complex layouts. Instapage, however, takes the crown with its unparalleled library of templates that are tailored for high conversion rates. Their ease of use ensures that users can create stunning landing pages in minutes without compromising on design quality or functionality, allowing for maximum engagement from visitors.
Instapage: Your Partner in Conversion Optimization and Customization
Instapage emerges as a front-runner in providing unmatched customization and conversion optimization tools. What sets Instapage apart is its emphasis on designing landing pages that are not only visually appealing but also strategically crafted to enhance conversion rates. The platform allows users to create tailored landing pages using an array of customizable templates and a vast selection of widgets. With its powerful A/B testing features, marketers can easily determine which elements resonate best with their audience, fostering continuous improvement. Moreover, Instapage simplifies the entire process of creating landing pages that build brand trust and customer loyalty. By ensuring that users can deliver pertinent and relevant landing page experiences, Instapage presents itself as a vital ally for businesses aiming to maximize their online impact.
Round Two: The Need for Speed
As the age-old saying goes, 'time is money,' and in the digital world, a slow website can spell disaster for user experience. Picture yourself in line at your favorite coffee shop, only to discover that the wait feels agonizingly long. That’s how website visitors feel when a landing page takes too much time to load. To maintain engagement and drive conversions, speed is of the essence. A brief overview of the loading times showcased by each platform will help you understand how they rank.
Instapage Speed Advantages:
- Lightweight scripts and optimized coding ensure faster loading times.
- Integrated CDN technology that enhances delivery speed.
- One-click publishing that facilitates quicker deployment of landing pages.
- Built-in performance tracking to monitor and enhance speed effectively.
GrooveFunnels Speed Advantages:
- Robust server infrastructure that supports high traffic volumes.
- Optimized for performance with sufficient testing resources available.
- Ability to manage images and media effectively to enhance load speeds.
Divi Builder Speed Advantages:
- Allows for image optimization features that reduce load time.
- Lightweight theme structures that enhance overall speed.
- Performance enhancements through advanced caching options.
In summary, while all three platforms boast unique merits regarding speed and performance, Instapage emerges as the top contender, showcasing a commitment to delivering swiftly loading landing pages that can lead to increased engagement and conversions.
Round Three: Navigating Usability and Learning Curves
For many users, the learning curve can be one of the most daunting aspects of adopting a new landing page builder. Each platform aims to create an environment where both novices and experienced marketers can thrive. GrooveFunnels welcomes users with its intuitive design and user-centric approach, which encourages exploration without overwhelming new users. Similarly, Divi Builder employs a modular approach, allowing for easy integration of various elements, making it a fun and engaging tool to use. Instapage, akin to a friendly guide, provides a seamless path toward mastery with a plethora of tutorials and resources that may ease any user's journey. The platform’s focus on assisting users at every stage amplifies the confidence levels for those experimenting with landing page design for the first time. Regardless of the builder you choose, there's a clear direction towards achieving expertise with commitment and practice.
Round Four: Support Teams at Your Service
A trusty support squad can make all the difference when navigating technical challenges. Imagine your chosen platform's support team as loyal sidekicks, ever-ready to tackle any hiccups along the way. Instapage offers a notable blend of support options, including live chat, comprehensive email support, and an extensive knowledge base. Users can consult community forums as well, encouraging shared experiences and solutions. GrooveFunnels also provides quality assistance through chat and email support, alongside a user-friendly knowledge portal to guide users in navigating common challenges. On the other hand, Divi Builder has a vibrant community that shares experiences, but its immediate support may vary depending on user subscription levels. This makes it crucial to consider the type of customer support each platform provides, ensuring peace of mind as you build your landing pages.
Round Five: Pricing Plans Under the Microscope
When weighing your options, it's critical to evaluate the pricing structures offered by each platform. Instapage operates with a relatively straightforward pricing model that offers scalability—making it suitable for marketers at various stages. The overall value comes from their conversion-centric features that are hard to beat. Meanwhile, GrooveFunnels presents a wider array of tools bundled together, which may appear appealing for those looking for an all-in-one solution. Lastly, Divi Builder adopts a more flexible pricing approach, offering users the option of lifetime access, which is perfect for those who prefer a one-time payment. As you ponder your decision, consider what features and tools are non-negotiables for your marketing strategy and choose a platform that delivers those essentials at a reasonable price.
In conclusion, while each landing page builder—Instapage, GrooveFunnels, and Divi Builder—has its unique advantages, the ultimate choice will hinge on your specific needs and objectives. Whether you prioritize advanced features, robust support, or value-for-money, you'll find strengths across all three platforms. With Instapage brilliantly empowering marketers to reduce costs, foster conversions, and create tailored landing page experiences that resonate with audiences, it’s worth taking the time to explore what each platform can offer. Consider starting with Instapage's free trial or demo to witness firsthand how it transforms your marketing endeavors.
