How Gravity Forms vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Microsoft Forms – Which One Wins Your Marketing Match?
Imagine you’re assembling a team of superheroes to tackle your marketing challenges. Each platform has its own unique powers, strengths, and weaknesses. Just as choosing the best hero means considering their abilities, choosing the right landing page builder is about understanding how these tools can enhance your marketing strategy. With the right choice, you can significantly lower costs, boost conversions, and create landing pages that build trust and loyalty. In this article, we will explore how Instapage, Gravity Forms, and Microsoft Forms measure up against each other, helping you make an informed decision for your marketing needs. We will delve into their features, speed, usability, customer support, pricing, and overall effectiveness so you can find your ideal platform and common ground in your strategies.
Meet the Contenders: A Quick Overview of Each Platform
In the left corner, we have Gravity Forms! Often hailed for its robust form-building capabilities, it's a popular choice among WordPress users looking for more than just basic forms. Then in the right corner, we present Microsoft Forms! This platform shines with its seamless integration into the Microsoft ecosystem, making it perfect for users already reliant on Office applications. And finally, standing tall and confident in the center, we have Instapage! Known for its exceptional landing page capabilities, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversions. All three contenders boast unique strengths and approaches to the world of online forms and landing pages, making them worthy opponents in this digital ring.
Round One: A Feature Face-off
Template Options and User Experience: A Detailed Comparison
When it comes to template variety and ease of use, each platform has different strengths and weaknesses. Gravity Forms offers a variety of field options and customizability, allowing users to create unique forms that fit their needs. However, it can feel overwhelming for beginners due to its extensive options and settings. In contrast, Microsoft Forms delivers a more straightforward experience with a clean interface and a limited number of templates, which simplifies the form creation process, making it ideal for quick projects. On the other hand, Instapage excels in providing a vast array of beautifully designed landing page templates tailored for conversion, paired with a user-friendly drag-and-drop interface. This combination fosters creativity while making it easy for marketers of all skill levels to create visually appealing pages that drive results. Instapage stands out as the choice for those focused on creating impactful marketing experiences quickly and effectively.
Instapage: The Key to Customization and Optimal Conversion Rates
Instapage is like your ultimate sidekick in the quest for more effective marketing. Its standout feature is the robustness of its customization options, which allow marketers to tailor landing pages specific to their audience's needs. Unlike many other platforms, Instapage provides numerous A/B testing features that ensure your landing pages are not just stunning but also optimized for performance. The intuitive interface enables users to create compelling and relevant landing pages without needing coding experience, empowering marketers to take charge of their campaigns. The tools offered by Instapage enhance brand trust, foster customer loyalty, and ultimately lead to higher conversion rates. Instapage truly serves as more than a tool; it partners with marketers in achieving their goals.
Round Two: Speed and Performance Analysis
With fast loading times being critical to user experience, the world of landing pages has its fair share of competition. Think of loading speed as the coffee shop line; a swift experience improves satisfaction, whereas delays can lead to lost customers and missed opportunities. Whether you’re aiming for quick sign-ups or product sales, how quickly your pages load can make a significant impact on conversions. Let's dissect how our contenders compare in terms of performance.
Instapage Advantages:
- Highly optimized templates designed for quick loading times
- CDN support to ensure faster delivery to users worldwide
- Regularly updated performance metrics and insights for pages
- A/B testing tools to help identify the fastest performing designs
Gravity Forms Advantages:
- Forms are generally lightweight and load quickly on WordPress
- Integration with caching plugins to improve speed
- Customizable field options that can minimize load times
Microsoft Forms Advantages:
- Simplistic forms designed for fast loading on diverse platforms
- Internal caching capabilities due to Microsoft’s infrastructure
- Fast submission processing that keeps user experience smooth and efficient
As we conclude the speed and performance round, it’s clear that Instapage leads the pack with its focus on fast-loading, optimized landing pages. While each platform has its advantages, for marketers prioritizing speed, Instapage stands out as the best choice.
Round Three: Navigating Usability and Learning Curves
When assessing usability, it's essential to remember that a welcoming interface fosters creativity and productivity. All three platforms prioritize user experience, but they cater to different groups. Gravity Forms can appear complex at first but offers deep flexibility for those willing to learn the ropes. On the opposite spectrum lies Microsoft Forms, which boasts an incredibly straightforward design, perfect for beginners looking to get started quickly. Instapage strikes a healthy balance between simplicity and functionality, allowing newbies to create professional-looking landing pages while still providing advanced options for experienced marketers. With a little bit of exploration, even first-time users will find they can rapidly climb the learning curve and unlock the platform's full potential.
Round Four: Assessing Support Structures
A superhero team is only as strong as its support squad! In this round, we evaluate the customer support options available across our platforms. Gravity Forms offers email support and a vibrant community forum, giving users access to collective knowledge. Microsoft Forms provides extensive documentation and community insights, which is ideal for self-sufficient users. Instapage, however, goes a step further with its multi-channel support, offering live chat, email, and a comprehensive knowledge base, ensuring users always have access to assistance when needed. This level of support is crucial for marketers seeking reassurance and guidance as they navigate the digital landscape.
Round Five: Understanding Pricing Plans - A Value Perspective
When it comes to pricing, transparency is key. Gravity Forms features a one-time purchase model based on user licenses, providing excellent lifelong value for WordPress users. Microsoft Forms is free for basic use, especially for Microsoft Office 365 users, making it an economical choice for those already integrated into the ecosystem. On the other hand, Instapage operates on a subscription plan, offering different tiers based on features and levels of support. While some may see this as a potential drawback, the value provided by Instapage through its robust feature set often justifies the cost for businesses looking for serious conversion tools.
In conclusion, while all three platforms have their unique strengths, the best choice ultimately hinges on your specific needs and objectives. Instapage arguably offers the most comprehensive solution for marketers focusing on landing pages and conversion rates. However, Gravity Forms and Microsoft Forms hold significant advantages in functionality and ease of use, especially for those entrenched in their ecosystems. Consider what you value most in a platform—features, support, or price—and take Instapage for a test drive with a free trial or demo to find out if it’s the ultimate match for your marketing strategy.
