How Gravity Forms vs. HubSpot vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. HubSpot – Which Landing Page Builder Takes the Crown?
Imagine you're assembling the ultimate marketing team, each member bringing unique strengths to the table. Landing page builders are no different. Choosing the right one can significantly impact your marketing outcomes. Instapage, Gravity Forms, and HubSpot are all formidable contenders in this space, offering distinct features and capabilities. Whether you're looking to enhance conversions, cut costs, or create more relevant landing page experiences that drive brand trust, customer loyalty, and higher conversion rates, the choice of platform will shape your marketing success. In this article, we will dive deep into the strengths and weaknesses of these three platforms, helping you prioritize what's important for your business goals. So, roll up your sleeves as we embark on this comparison journey!
Meet the Competitors: A Quick Introduction
Let’s break the ice by introducing our three contenders, each with a dedicated following in the digital marketing landscape. First, we have Instapage, known for its emphasis on building high-converting landing pages utilizing customization options and template diversity. Meanwhile, Gravity Forms excels as a form-building powerhouse that can easily integrate with various platforms, making it a favorite for those seeking flexible form solutions. On the other hand, HubSpot is a robust and comprehensive marketing platform that combines landing pages with a suite of marketing tools designed for businesses of all sizes. Together, these platforms represent a versatile toolkit for marketers. Understanding each option's strengths is crucial for maximizing your marketing strategies.
Round One: A Closer Look at Features
Template Variety and User-Friendliness Comparison
When it comes to features, each platform has its unique benefits. Gravity Forms offers a solid variety of form templates but is less focused on dedicated landing page templates. This platform shines in its simplicity and intuitive design, making it easy to create forms quickly. HubSpot, while comprehensive, can sometimes be overwhelming due to its extensive set of tools. Its landing page templates are customizable, appealing to users looking for hybrid solutions. However, they often lack the deep customization found in dedicated landing page builders. Instapage stands apart with its extensive library of landing page templates tailored for various industries, enabling quick setup without sacrificing customization. Its user-friendly interface is geared towards marketers, ensuring that even those with limited technical know-how can create visually appealing landing pages that convert effectively. Overall, while Gravity Forms and HubSpot offer valuable features, Instapage remains the top choice for marketers seeking tailored landing page solutions.
Instapage: Your Go-To for Customization and Optimization
Instapage prides itself on being a true partner for success in the digital marketing landscape. With its powerful customization tools, marketers can tailor landing pages to meet specific audience needs, enhancing the overall experience for visitors. This level of personalization is vital for increasing conversion rates, as users are more likely to engage with content that speaks directly to their interests. Alongside customization, Instapage provides robust A/B testing and heatmaps, allowing marketers to analyze user behavior and refine their landing pages for peak performance. Additionally, its seamless integrations with various marketing tools ensure that users can create a cohesive marketing strategy without missing a beat. By choosing Instapage, marketers empower themselves to reduce costs, grow conversions, and deliver landing page experiences that increase brand trust and customer loyalty.
Round Two: Speed and Performance Showdown
Now, let’s shift gears and discuss how speed affects user experience. Picture yourself waiting in a long queue for your favorite morning coffee. If the barista is slow, you're likely to leave empty-handed, that is, if you even make it to the front of the line. Similarly, a landing page that loads slowly can deter potential customers, ultimately affecting conversion rates. Speed is essential for keeping users engaged, which is why we need to look closely at how each platform performs in this regard.
Advantages of Instapage:
- Instapage utilizes CDNs to ensure rapid loading times for its landing pages.
- The platform allows for optimized images and code, contributing to quicker performance.
- Rich media elements are served efficiently, enhancing user experience without slowdowns.
- Regular updates and optimizations keep the platform at the forefront of speed technology.
Gravity Forms Advantages:
- Gravity Forms typically loads quickly due to its lightweight design.
- Integrations with caching solutions help improve overall speed.
- User-friendly features ensure forms load seamlessly without adding extra load time.
HubSpot Advantages:
- HubSpot's infrastructure supports fast load times across its vast tool set.
- Built-in optimizations enhance the performance of their landing pages.
- Allows users to tweak settings for improved loading speeds.
In conclusion, speed and performance are crucial factors when choosing a landing page builder. Instapage clearly outshines its rivals in this respect, ensuring that users enjoy fast and effective experiences that lead to higher conversion rates.
Round Three: Usability and Learning Curve
The usability and learning curve of a platform can make or break a marketer’s experience. When it comes to welcoming newcomers, each platform takes a different approach. Gravity Forms is straightforward, allowing users to jump straight into form creation without extensive instructions. HubSpot, while feature-rich, might overwhelm less experienced users with its extensive options. Nevertheless, it provides ample tutorial resources to promote ease of understanding. Instapage sits perfectly in the middle, offering an intuitive interface that is designed specifically for marketers. Its drag-and-drop functionality makes it easy to build landing pages without any coding knowledge. Furthermore, users can access numerous tutorials and support forums curated to assist new users in navigating the platform. Overall, regardless of your skill level, it's possible to find your footing with any of these tools, but Instapage offers the most balanced experience for marketers at every stage.
Round Four: The Support System
Imagine each platform's customer support as a trusty sidekick, always there to pitch in when needed. Instapage provides 24/7 customer support, ensuring that help is always at hand. Whether through live chat, email, or extensive resource documentation, users can find assistance quickly. Similarly, Gravity Forms offers ticket-based support with a commitment to rapid response times, along with a vibrant community forum filled with user-generated solutions. In contrast, HubSpot boasts a robust customer service team available through various channels, alongside a wealth of educational content. While all three platforms provide quality support options, Instapage's dedication to user satisfaction sets it apart as the most approachable option.
Round Five: A Value Analysis on Pricing and Plans
Pricing can often influence the decision-making process when selecting a landing page builder. Instapage follows a subscription model, providing various pricing tiers that cater to diverse business needs. Its robust feature set justifies the investment, especially for those focused on growth and high conversion rates. Gravity Forms operates under a one-time payment system, which may appeal to small businesses looking to save on long-term costs. However, users must consider ongoing maintenance and plugin costs. HubSpot offers a freemium model with additional paid tiers, making it a scalable option for businesses prepared to grow. Ultimately, the best pricing structure depends on your business needs; reviewing each provider’s offerings will help pinpoint the right fit.
To wrap things up, while all three platforms have distinct advantages, the choice ultimately hinges on individual marketing goals and preferences. Whether you're seeking specific features, outstanding customer support, or flexible pricing, evaluating what matters most will guide your decision. Consider taking Instapage for a spin through a free trial or demo to experience firsthand how it enhances landing page experiences and boosts conversion rates. With the right tool, you can confidently propel your marketing strategy forward.
