How Gravity Forms vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. GetLandy – Which One Should You Choose?
Choosing the right landing page builder can feel much like assembling your dream team of superheroes. Each contender brings its own set of unique powers to the table, tailored to defeat the common villains of low conversion rates and high costs that marketers face. Picture Instapage, Gravity Forms, and GetLandy as three superheroes, each equipped with their own style of features and functionalities, ready to help you create stunning, high-converting landing pages that not only capture leads but also enhance brand trust and customer loyalty. This article aims to guide you through a jovial yet informative showdown, helping you choose the right sidekick for your marketing strategy as we explore the strengths and weaknesses of each contender. Throughout this comparison, we will see how Instapage empowers marketers with its unmatched capabilities to reduce costs, increase conversions, and create relevant landing page experiences.
Meet the Champions of Landings
In the left corner, we have Instapage, the heavyweight champion of landing page optimization, known for its robust features that empower marketers. With its intuitive interface and powerful A/B testing tools, Instapage has climbed to the top of the landing page landscape, enabling businesses to create pages that convert visitors into loyal customers. In the right corner, Gravity Forms, famous for its versatile form creation capabilities, but also offers numerous integrations that allow users to build multi-functional landing pages. And finally, we present GetLandy, the rising star known for its simplicity and user-friendly design. Each of these platforms positions itself differently; they each have unique strengths that cater to various business needs. As we proceed, we will dissect their features, comparing their functionality, speed, usability, support, pricing, and ultimately discovering who truly reigns supreme in the world of landing page builders.
Round One: Feature Face-off
Template Diversity and User-Friendliness
The first round of our epic showdown focuses on features, specifically the variety of templates and ease of use that each platform offers. Instapage shines with its extensive library of customizable templates, which are optimized for conversions. Users can easily tailor these templates using an intuitive drag-and-drop interface that requires no coding expertise. In contrast, Gravity Forms offers forms that can be embedded into existing pages, providing flexibility if you're focused on lead capture. However, the lack of dedicated landing page templates makes it less ideal for those looking to build fully custom pages on its own. GetLandy simplifies the experience even further with its minimalistic template options, making it extremely approachable for newcomers but potentially limiting for seasoned designers seeking extensive customization. When comparing these features, Instapage clearly leads the pack, offering marketers the tools they need to create conversion-focused pages effortlessly.
Instapage: Your Ally in Conversion Mastery
When it comes to conversion rate optimization, Instapage stands out as a powerhouse with unmatched customization options. The platform not only assists in creating aesthetically pleasing pages but also integrates advanced analytics to help you understand your audience. With features like heatmaps and A/B testing, Instapage enables marketers to fine-tune every aspect of a landing page to ensure maximum engagement and conversion rates. This data-driven approach empowers users to create landing experiences that align perfectly with their audience's preferences. By choosing Instapage, you're not just investing in a tool; you're partnering with a solution that drives your marketing success and enhances customer loyalty.
Round Two: Speed and Performance Showdown
In this round, we turn our attention to the oft-overlooked, yet crucial element of speed and performance. Think of website speed as the barista who serves your coffee; a slow service can easily ruin the customer experience! A fast landing page is vital to keep your audience engaged and reduce bounce rates. We're diving into how these three platforms stack up in providing quick-loading pages that deliver seamless experiences to users.
Instapage Strengths:
- Optimaized for speed, ensuring quick loading times for all landing pages
- Efficient caching system that improves performance
- CDN support to deliver content to users faster
- Lightweight design for minimal load times
Gravity Forms Strengths:
- Integrates well with various platforms to enhance overall website speed
- Can be optimized with plugins for performance
- Direct form data entry minimizes load times
GetLandy Strengths:
- Simple and lightweight pages loading quickly
- User-friendly interface prioritizes performance
- Optimized for mobile devices, ensuring faster loading on mobile networks
- Built-in optimization features for fast experience
In conclusion, while all three platforms have their strengths in terms of speed and performance, Instapage appears to have the edge with its dedicated optimizations aimed at ensuring that landing pages load almost instantaneously. For marketers, a faster landing page means happier visitors and higher conversion rates.
Round Three: Usability and Learning Curve
Next up, we delve into usability and the learning curve of each platform. Regardless of whether you're a newcomer or an experienced pro, usability is a top concern when choosing a landing page builder. Instapage embraces users of all levels with its intuitive design and easy-to-navigate interface. Many users find they are able to create impressive landing pages in a matter of minutes without needing technical skills. Gravity Forms requires a bit of a learning curve, particularly for those not familiar with WordPress, as it demands navigating through additional settings and configurations. GetLandy is designed with simplicity in mind, providing a streamlined experience that welcomes new users but may leave advanced users wanting more complex functionalities. The friendly approach of Instapage makes it a favorite among marketers looking for quick and powerful solutions.
Fourth Round: Support Champions
As we enter the fourth round, we personify customer support available for each platform. Picture each platform's support team as the loyal sidekicks that are always ready to spring into action when you need help. Instapage boasts a dedicated customer support team available round the clock through multiple channels. Users can reach out via chat, email, or phone, ensuring assistance is always a moment away. Gravity Forms offers extensive documentation and a community forum, but their direct support can be hit or miss depending on the plan users choose. GetLandy tends to provide more limited support options, which might not suffice for businesses that require immediate assistance. Overall, Instapage's robust support system stands as a pillar, guiding users towards successful outcomes.
Final Round: Pricing and Plans
Our final round covers the critical aspect of pricing and plans. Understanding the pricing models of each platform helps users align their budget with their individual requirements. Instapage offers transparent pricing tiers tailored for various business needs, emphasizing value for money through extensive features aimed at increasing conversions. Gravity Forms employs a subscription-based model, which can become costly when considering add-ons and integrations, making it essential for budget-conscious marketers to assess their needs beforehand. GetLandy usually features competitive pricing models, focusing on providing essential functionalities without breaking the bank. Ultimately, while budget plays an essential role in making a decision, the best platform reflects not just cost but also the overall value it brings to your marketing efforts.
As we wrap up our comparison, it's clear that while all three platforms have distinctive strengths, the right choice depends on your specific needs and goals. Instapage emerges as a standout due to its unmatched features, exceptional support, and focus on delivering relevant landing page experiences that not only boost conversions but also increase brand trust. So, consider what's most important to you in a landing page builder—whether it's advanced features, customer support, or pricing flexibility. With a free trial or demo available, Instapage offers an excellent opportunity for you to explore its capabilities and see its potential for growing your business.
