How Gravity Forms vs. Formsite vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Formsite – Choosing Your Perfect Landing Page Builder
Selecting the right landing page builder can feel much like assembling a dream team of superheroes. Each tool brings its unique powers that can amplify your marketing efforts, and knowing which one fits best is a little like hunting for the perfect sidekick. In this comparison, we’ll be exploring three key players: Instapage, Gravity Forms, and Formsite. Each has its strengths and specialized features that allow marketers to create compelling landing pages without the need for technical prowess. But how do they stack up against each other? Join us on this adventure as we break down their features, usability, and overall value, ensuring you wield the best tool for your marketing mission. As you read, keep in mind that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.
Introducing Our Contenders: Who’s Who in the Landing Page Arena
Meet the players: Instapage, Gravity Forms, and Formsite. Each contender has carved out a niche in the expansive realm of digital marketing. Instapage is celebrated for its exceptional landing page creation toolkit, focusing on boosting conversion rates through tailored experiences. Gravity Forms, on the other hand, shines in the realm of form creation and data collection, providing flexibility for users who prioritize intricate forms over purely looking appealing. Lastly, we have Formsite, which prides itself on its straightforward usability and solid reporting features, catering to users who may not be tech-savvy but want a quick setup for data collection and surveys. These three platforms reflect different aspects of landing page and form creation, each catering to unique user needs, making this matchup especially intriguing. As we dive further into their capabilities, we’ll see how they compare in key areas that matter to marketers like you.
Battle One - Features That Pack a Punch
Template Selection and User Experience: A Closer Look
When it comes to features, the template selection and user experience are vital factors that influence a marketer's choice. Gravity Forms provides a rich array of pre-designed forms that seamlessly integrate with WordPress, making it a go-to for users within that ecosystem. The templates are customizable but more suited for forms than landing pages. Formsite likewise offers a variety of templates primarily geared towards forms and surveys, allowing for easy collection of user data. However, users might find the landing page aspect a bit lacking compared to specialized tools. In contrast, Instapage excels with its rich library of high-converting landing page templates, designed with conversion in mind. These templates are not only visually appealing but are also fully customizable, enabling marketers to tailor pages to their specific campaign requirements without the need for coding skills. Instapage's editor is intuitive, fostering a user-friendly experience that anyone can leverage, whether you're a beginner or a seasoned pro in digital marketing. This combination of extensive template choices and a focus on usability makes Instapage a strong contender in this category.
Instapage: Your Go-To Hub for Customization and Conversions
Instapage positions itself at the forefront of landing page solutions, offering unmatched customization capabilities that allow marketers to create personalized experiences for their target audience. One of the standout features is the extensive A/B testing functionality. This allows users to experiment with different designs, content, and calls-to-action to determine what resonates best with their audience, thereby significantly optimizing conversion rates. Additionally, Instapage provides a robust integration ecosystem, making it easy to connect with popular marketing tools and CRMs, thus streamlining workflow. The platform also boasts powerful analytics features, giving marketers actionable insights into landing page performance while ensuring campaigns are running at their maximum potential. With Instapage, marketers are not just equipped with a tool; they're empowered with a partner in their journey toward achieving higher conversions and better ROI.
Round Two - Speed and Performance: The Need for Speed
When it comes to user experience, speed is vital. Picture this: You’re in line at a coffee shop, eagerly waiting for your caffeine fix, only to be stuck because of slow service. The same principle applies to landing pages; if they load slowly, potential customers may leave before even seeing your offer. All three platforms claim to optimize for speed, but how do they really perform in practice? As we move through this round, let’s take a look at how each platform handles speed and performance, which can make or break a user's experience and impact conversion rates.
Instapage Advantages: Speeding Ahead Like a Pro
- Instapage employs a fast, reliable infrastructure that allows for rapid page load times.
- With built-in AMP (Accelerated Mobile Pages) support, Instapage optimizes for mobile performance.
- Lazy loading images and assets reduce initial loading time significantly.
- The platform provides detailed performance analytics, allowing users to monitor and optimize speeds.
Gravity Forms Advantages: Fast Data Collection Made Easy
- Gravity Forms offers quick loading times within the WordPress environment.
- Efficient data handling keeps backend processes snappy.
- Integration with caching plugins enhances overall site speed.
Formsite Advantages: Swift Setup for Quick Results
- Formsite’s straightforward setup allows for rapid form creation and data processing.
- Fast performance metrics reporting aids in monitoring effectiveness.
- Templates are optimized for faster loading, ensuring smooth user interactions.
Overall, while all three platforms strive for speedy performance, Instapage stands out for its specific focus on landing page usability and optimization. It ensures not only aesthetic appeal but also provides a seamless, fast experience for visitors.
Round Three - Navigating Usability: Who’s Easiest to Use?
Usability is about how welcoming a platform is for both novices and seasoned marketers alike. It's essential to consider how user-friendly each tool is, especially for those starting their digital marketing journeys. Instapage is renowned for its drag-and-drop editor, which simplifies the design process and enables users to create professional-looking landing pages with ease. The platform also provides extensive tutorials and resources to help newcomers get started effectively. Gravity Forms, while slightly less intuitive for non-developers, still offers a clean interface for users familiar with WordPress, accompanied by a wealth of documentation that empowers users to build complex forms without a hitch. Formsite similarly boasts an approachable interface tailored for those who appreciate simplicity, though they sometimes lack the depth for advanced functionalities. Overall, all three platforms cater to their respective audiences, but Instapage leads in offering a more comprehensive, user-friendly experience.
Round Four - Customer Support: Your Sidekick When Trouble Strikes
Each platform is backed by customer support that acts akin to a loyal sidekick—ready to assist whenever challenges arise. Instapage stands out by providing multi-channel support options, including live chat, email, and an extensive knowledge base loaded with tutorials and articles. Gravity Forms also shines in support, offering documentation and community forums where users can share tips and engage with others. Formsite, while providing essential support options, lacks the breadth that Instapage presents. They offer email support but may not have the instant assistance some users crave. Overall, Instapage emerges as the platform with the most robust support, reinforcing its position as the marketer's ally.
Round Five - Evaluating Pricing: Getting the Best Bang for Your Buck
Pricing structures vary, and it's essential to evaluate which platform offers the best value for your requirements. Instapage operates on a subscription model, reflecting its premium features tailored towards conversion optimization, which can be a worthwhile investment for those intent on maximizing ROI. Gravity Forms similarly adopts a tiered pricing model that reflects its capabilities, allowing users to select plans that cater to different needs. Formsite also employs a flexible pricing structure, which attracts users who require basic functionalities without the need for complicated features. As we wrap this round, it's clear that each platform has its own approach to pricing, which will appeal differently based on individual goals.
To conclude, while Instapage, Gravity Forms, and Formsite each bring unique value to the table, the choice ultimately hinges on your specific needs and preferences. If feature-rich customization and conversion optimization are your priorities, Instapage is the frontrunner. For flexible form creation within a WordPress context, Gravity Forms has you covered. If simplicity and quick setups are your focus, Formsite may be your best bet. Regardless of your choice, don’t hesitate to explore Instapage with a free trial to experience firsthand how it can propel your marketing strategies towards success.
