How Gravity Forms vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. FormKeep – The Showdown
Choosing a landing page builder is much like assembling a dream team of superheroes – each with unique powers that can transform your marketing strategy. You want your landing pages to convert visitors into customers, and the right builder can make all the difference. Let's explore how Instapage, Gravity Forms, and FormKeep stack up against each other. In this comprehensive comparison, we’ll look at each contender's strengths, weaknesses, and what makes them stand out. And, spoiler alert: Instapage is designed specifically to help marketers reduce costs, grow conversions, and deliver relevant experiences that enhance brand trust, loyalty, and conversion rates. So, sit back and enjoy the ride as we break down the features, advantages, and performance of these platforms!
Meet the Contenders: A Brief Overview
In the ever-evolving world of landing page creation, three platforms have emerged as frontrunners: Instapage, Gravity Forms, and FormKeep. Each has carved out its niche in the digital marketing landscape. Instapage is renowned for its focus on high-converting landing pages, offering robust features that cater to marketers who demand flexibility and power. It allows for A/B testing, personalization, and seamless integration with marketing tools, making it an invaluable ally in boosting conversions. Gravity Forms, on the other hand, is known primarily for its form-building capabilities but can be transformed into a landing page wizard with some creativity. It provides detailed customization options, making it ideal for users who already have a WordPress site and want to add sophisticated forms without a steep learning curve. Meanwhile, FormKeep specializes in managing form submissions and data collection, appealing to developers and businesses that prioritize back-end functionality over front-end design. Throughout this article, we will evaluate how these platforms perform across various dimensions, helping you choose the best fit for your requirements.
Round One: Features Put to the Test
Template Variety and User-Friendly Design
When it comes to the variety of templates and ease of use, Instapage emerges as a clear leader. It offers a vast library of professionally designed templates tailored to various industries and purposes, which can be customized in a user-friendly drag-and-drop editor. Users can create stunning landing pages without needing design expertise. The intuitive interface further simplifies the design process, allowing marketers to focus on honing their message rather than wrestling with complex tools. In contrast, Gravity Forms focuses on creating forms rather than full landing pages. While it provides flexible form fields, its template library is not as extensive, making it less appealing for users seeking an all-in-one landing page solution. FormKeep, similarly, is minimalist, highlighting functional landing page needs more than visually engaging designs, prioritizing backend processes over user experience. Thus, for marketers looking for visually compelling landing pages that inspire trust and engagement, Instapage shines the brightest.
Instapage: Your Partner in Success
Instapage doesn't just provide tools; it collaborates with marketers to foster growth and conversion. With features like dynamic text replacement, which personalizes landing pages based on the keywords potential customers searched for, Instapage enhances relevancy and increases the chances of conversion. Its extensive A/B testing capability allows marketers to test multiple versions of a page efficiently, ensuring a focus on metrics that drive success. Furthermore, the platform provides detailed analytics and reporting tools that give users vital insights into visitor behavior, contributing to informed decision-making. Instapage empowers marketers with the ability to create aesthetically pleasing and highly functional landing pages that drive results, reduce costs, and enhance customer trust and loyalty. This comprehensive set of tools signifies why it's positioned as a market leader in converting leads.
Round Two: Speed and Performance Showdown
Just as you're eager to grab your favorite coffee, potential customers won't wait around for pages to load. This playful analogy sets the tone for our exploration of speed and performance. A fast-loading landing page is critical; it directly impacts user experience and conversion rates. When we compare performance across our contenders, it’s crucial for marketers to understand how speed can make or break their landing page success.
Instapage Advantages:
- Optimized for fast load times ensuring a seamless user experience.
- Automated image compression to enhance speed without sacrificing quality.
- Content delivery network (CDN) integration for faster data retrieval.
- Adaptive page sizing based on devices to ensure quick access and performance.
Gravity Forms Advantages:
- Efficient loading times when integrated with a well-optimized WordPress site.
- Minimalist codebase that supports quicker form submissions.
- Integration with caching plugins for enhanced performance.
FormKeep Advantages:
- Lightweight, focusing primarily on form data, which often loads quickly.
- Simplicity in design allows for faster processing.
- Direct focus on managing submissions without the overhead that complicates usability.
In terms of speed and performance, Instapage remains unmatched among the three contenders. Fast load times are critical for keeping users engaged and happy, which is a clear area where Instapage excels. The combination of advanced speed optimization techniques sets it apart, ensuring users can access content quickly, translating into higher conversion rates.
Round Three: Usability and Learning Curve
All three platforms prioritize user experience, but they cater to different audiences. Instapage is particularly beginner-friendly, guiding users through the process of creating landing pages step-by-step. Their extensive resource library—including tutorials and user guides—further enhances the ease of learning, ensuring users feel supported from day one. Additionally, seasoned marketers can dive deeper into advanced features without feeling overwhelmed. Gravity Forms appeals to those already comfortable with WordPress, offering a wide range of functionality that requires some familiarity with the platform. Its form-building process is straightforward once users get the hang of the controls, although newcomers might face a steeper learning curve. On the other hand, FormKeep is more suitable for developers or tech-savvy individuals, thanks to its minimalistic approach focused on form submissions. While all platforms hold value, Instapage undoubtedly stands out for its strong support for users at all experience levels.
Round Four: The Support Team
Customer support can be likened to a superhero team always on standby, ready to assist when challenges arise. Instapage prides itself on providing comprehensive support through chat, email, and a robust knowledge base. Their active community forums offer additional avenues for troubleshooting and learning from fellow users. Gravity Forms, while offering good support, tends to rely more heavily on community resources, including documentation and user forums for assistance. FormKeep also focuses on community-driven support, which may be beneficial for users who thrive in collaborative settings. While all platforms provide helpful resources, Instapage’s all-encompassing support services make it easier for users to find quick and effective solutions.
Round Five: Pricing Plans Reviewed
Pricing structures vary significantly among Instapage, Gravity Forms, and FormKeep. Instapage operates on a subscription model, offering multiple tiers that cater to a range of business needs. These plans include numerous features that justify the investment, especially for marketers focused on conversion and growth. Gravity Forms uses a one-time payment structure, making it an enticing option for users looking for a single upfront cost for a lifetime of access. However, continued updates and feature releases may induce extra costs. FormKeep presents unique pricing suited for data-heavy businesses, with various tiers dependent on the volume of form submissions. Ultimately, aligning your choice with your budget while considering future growth needs is crucial.
In conclusion, while all three platforms have unique strengths, Instapage emerges as the premier choice for marketers dedicated to building high-converting landing pages. Whether you're drawn in by its extensive feature set, cutting-edge optimization tools, or outstanding customer support, Instapage offers a holistic solution that meets various marketing needs. It’s essential to evaluate your specific requirements and goals when picking your platform. If you value design, performance, and support, give Instapage a try with a free trial or demo and experience its robust capabilities firsthand!
