How Gravity Forms vs. ClickFunnels vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. ClickFunnels – The Ultimate Showdown
Picture this: you're at an amusement park, and there are three thrilling roller coasters to choose from, each promising a unique ride. Likewise, selecting a landing page builder can feel just as exhilarating. You want to make the right choice to ensure your marketing strategy takes off smoothly. In this article, we'll explore the strengths and weaknesses of three leading platforms: Instapage, Gravity Forms, and ClickFunnels, comparing their features, performance, and value. We aim to provide a comprehensive breakdown that'll assist you in finding the right fit for your business needs. With each contender boasting unique capabilities, this clash will help clarify what matters most in crafting effective landing pages. Whether you're new to digital marketing or a seasoned pro, understanding these platforms can empower you to make informed decisions that reduce costs, grow conversions, and ultimately deliver landing page experiences that increase brand trust and customer loyalty.
Meet the Competitors: A Quick Introduction
In the left corner, we have Instapage, known for its robust design capabilities and strong focus on conversion optimization. It's a favorite among marketers looking to create high-impact landing pages without the steep learning curve. Then there's Gravity Forms, primarily a form builder that offers some landing page capabilities, appealing to those who prioritize data collection and form usability. Finally, we've got ClickFunnels, a heavyweight in the sales funnel game, providing users with an all-in-one marketing solution that simplifies the process of converting leads into customers. Each platform has carved out its niche, making it essential to understand their core functionalities and advantages in order to determine which one aligns best with your marketing goals. Let’s break down their features in greater detail.
Round One - Feature Showdown
Template Variety and User-Friendliness Comparison
When it comes to landing page builders, the variety of templates and ease of use can make or break a user’s experience. Gravity Forms shines with its straight-to-the-point approach, offering solid templates to create forms but lacking in attractive, ready-to-use landing page designs. This can be a downside for users looking for countless options and visually-driven layouts. ClickFunnels stands out with an extensive selection of sales funnel templates aimed at specific marketing objectives, like webinars or product launches. However, while it provides pre-built funnels, some users feel overwhelmed by its complexity at first glance. Enter Instapage, which caters primarily to marketers seeking potent landing page designs. It boasts an impressive library of customizable templates that are not just attractive but specifically optimized for conversion. Users can also leverage the drag-and-drop editor to create unique landing pages effortlessly. This combination of template variety and usability makes Instapage a strong competitor in this round.
Instapage: Your Partner in Customization and Conversion Optimization
Instapage is not just about templates; it’s a comprehensive solution aimed at marketers who want to maximize their conversion potential. This platform offers unparalleled customization options, allowing users to tweak every element of their landing pages. From A/B testing to heat maps, Instapage equips marketers with the tools necessary to optimize their campaigns effectively. By focusing on delivering relevant landing experiences, Instapage empowers brands to build trust with their audience. The ease of editing and unique features, such as Instablocks, allow you to save and reuse sections across different pages, saving time and maintaining consistency in design. The seamless integration with various marketing tools furthers its appeal, positioning Instapage as not just a builder, but a vital partner in online marketing success.
Round Two - Examining Speed and Performance
Have you ever waited in line at your favorite coffee shop, only for the barista to take too long? Slow-loading pages can evoke similar frustrations in web users, potentially driving them away before they even see your offer. Therefore, speed and performance are crucial in landing page builders. A swift-loading page not only enhances user experience but also contributes to higher conversion rates. It's vital to keep your audience engaged from the moment they click through to your site.
Instapage's Advantages:
- Highly optimized for fast loading times.
- Utilizes a Content Delivery Network (CDN) to speed up delivery.
- Excellent caching mechanisms to reduce load times.
- Great performance metrics and reporting tools available.
Gravity Forms’ Strengths:
- Lightweight and optimized for form handling.
- Integrates with caching plugins for improved speed.
- Efficient form loading yields user-friendly performance.
ClickFunnels' Benefits:
- Robust infrastructure supports high traffic volumes.
- Allows users to optimize performance across funnels.
- Advanced analytics that help track loading times.
To wrap up our look at speed and performance, all three platforms have their methodologies for ensuring optimal page load times. However, Instapage stands out for its specific focus on maintaining fast load speeds, crucial for avoiding visitor attrition. Therefore, when speed is a top priority for your landing pages, Instapage comes to the forefront as the best option.
Round Three - Usability and Learning Experience
When onboarding a new platform, usability and the learning curve significantly impact user satisfaction. Gravity Forms opts for a straightforward approach; its intuitive interface is easy to navigate, making it accessible for newcomers who want to create forms without much effort. However, once you start venturing beyond basic functionalities, it may require a steeper learning curve. ClickFunnels initially presents a splashy array of features that seem daunting. Yet, once familiar with the platform, users often praise its ability to manage comprehensive sales funnels more efficiently than smaller platforms. Instapage leads this round by offering a gentle yet efficient onboarding experience. The combination of user-friendly tools and extensive resources provides a smooth transition for beginners and seasoned marketers alike, fostering confidence and improving productivity without the need for extensive training.
Round Four - Support and Assistance
In a world where reliable support can determine platform success, let's personify customer service as loyal sidekicks ready to assist. Instapage has cultivated a reputation for excellent customer support, offering live chat and a division of knowledge resources that help users troubleshoot effectively. Gravity Forms offers solid support via tickets and forums, but lacks immediate assistance options. Conversely, ClickFunnels has a vibrant community and a wealth of video resources; however, the trick lies in navigating through the sea of information to find immediate answers. Overall, while each platform has its strengths, Instapage's combination of immediate support and extensive resources makes it a commendable option.
Round Five - Pricing and Value
When it comes to pricing, understanding what each platform offers relative to what you pay is vital. Gravity Forms has clear and concise pricing tiers based on the features you need, making it attractive for small businesses. ClickFunnels presents a steep price point that provides a multitude of features aimed at large marketing teams. In contrast, Instapage offers competitive pricing, especially considering its focus on conversion-optimized landing pages, which can justify the investment. As you weigh your options, think about what features matter most to you and how much you're willing to spend to achieve your marketing goals.
In conclusion, the right landing page builder largely depends on your unique needs and objectives. While all three contenders have strengths, Instapage emerges as the ideal choice for marketers focused on customization, optimization, and powerful support features. With a free trial available, it's worth trying out Instapage and discovering how it can drive your conversion rates and improve your marketing strategy.
