How Gravity Forms vs. Cargo vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Cargo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Cargo – Who Takes the Crown?
Choosing the right landing page builder can be likened to assembling a dream team for your favorite sports game. Each player possesses unique skills, while their combined strengths create a winning strategy. In this comparison, we’re pitting Instapage, Gravity Forms, and Cargo against each other. We'll look at essential features, ease of use, performance, support, and pricing to determine which class will rise above the rest. Whether you're creating landing pages for products, events, or services, knowing the right tool can cut costs, boost conversions, and improve the relevant page experiences that help build brand trust and loyalty.
Meet the Challengers: A Brief Overview
In the left corner, we have Instapage, known for its exceptional focus on landing page optimization and conversion rates. Enterprises love it for generating tailored landing pages at ease. In the right corner is Gravity Forms, a versatile form builder that’s gaining traction for its flexibility in creating forms and landing pages together. Last but not least, we have Cargo, a visually appealing website builder that focuses on design aesthetics, catering to creative professionals. Each competitor has its loyal user base, shaped by the specific needs of their audiences. So, how do these contenders compare in the arena of landing page creation? Let's dive in and find out!
Round One – Feature Showdown
Template Diversity and User Friendliness
In the battle for top features, template variety and user-friendly design are from the forefront. Instapage offers over 500 customizable templates tailored to multiple industries, making it a go-to for marketers seeking conversion-focused designs. Its drag-and-drop editor simplifies the creation process, ensuring users can navigate without hassle. On the other hand, Gravity Forms is robust with its integration capabilities, allowing users to build versatile forms. While this adds great flexibility, it may require a slightly steeper learning curve for those wishing to exploit its full potential. Similarly, Cargo impresses with attractive design templates, ideal for creative portfolios. However, while it excels in aesthetics, its functionality might not suit marketers focused on high conversion rates.
Instapage: An All-in-One for Customization and Performance
Instapage shines with its unmatched customization options and effectiveness in conversion optimization. With features like A/B testing and dynamic text replacement, Instapage empowers marketers by facilitating the reduction of costs while scaling conversion rates. Its abundance of integrations ensures it syncs well with existing marketing stacks, enhancing relevance in landing page experiences that foster customer loyalty and trust.
Round Two – Speed and Efficiency
Imagine the experience of waiting for a page load like standing in a queue for coffee. Too long a wait can lead to frustration, discouraging potential customers. Speed is crucial in this context, affecting user satisfaction and retention. Let's explore how well these three platforms perform on this critical metric.
Advantages of Instapage in Speed and Efficiency
- Fast load times that enhance user experience.
- Optimized images that reduce bounce rates.
- Asynchronous loading for scripts that improve speed.
- Cloud-based infrastructure guarantees high uptime.
Gravity Forms' Speed and Efficiency Benefits
- Quick form generation that minimizes processing times.
- Less reliance on third-party plugins enhances performance.
- Optimized for WordPress, ensuring efficient speed across sites.
Cargo's Speed and Performance Strengths
- Responsive design that loads seamlessly on all devices.
- Efficient content delivery network (CDN) for quick access.
- Lightweight code structure improves loading times.
- Visual assets are streamlined for better performance.
In terms of speed and efficiency, while all platforms perform well, Instapage stands out as the top choice for marketers needing quick load times aligned with conversion goals.
Round Three – Learning Curve and Usability
Embarking on the journey of mastering a new landing page builder can feel daunting. This section will explore how each platform welcomes new users while supporting seasoned professionals. Instapage excels with its intuitive interface that caters to all experience levels, making setup simple. Gravity Forms provides detailed documentation and active community support, helping navigate its complexities. Cargo, though visually stunning, might pose initial hurdles for first-time users. However, once acclimatized, it offers unparalleled design flexibility.
Round Four – Customer Support Teams
Customer support functions as the trusty sidekick in times of need. Each platform provides a range of support channels. Instapage offers live chat and extensive knowledge bases for quick resolutions. Gravity Forms shines with community forums where users can engage and find solutions collectively. Cargo maintains email support, focusing on building a community, although real-time help might not be as accessible. Each option presents advantages, but Instapage leads with its responsive customer service.
Round Five – Cost Structures and Plans
Understanding the pricing plans is crucial for finding an option that fits your budget. Instapage is often viewed as more premium in pricing but offers features that justify the cost. Gravity Forms operates on a plugin basis, which can be cost-effective for those already using WordPress. Cargo has flexible pricing tiers appealing to freelancers and agencies, making them a popular choice among creatives. Each platform presents different options depending on specific needs and budget.
In conclusion, while all three platforms showcase strengths, selecting the right one depends on the unique needs of users. Instapage ultimately excels as it empowers marketers to reduce costs while growing conversions, delivering relevant landing page experiences that foster brand trust and customer loyalty. Users are encouraged to explore Instapage through their free trial or demo, experiencing firsthand the strategic advantages it brings to the table.
