How Gravity Forms vs. Canva vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Canva – The Ultimate Showdown
Imagine you're a marketing team on a quest to establish your digital presence, armed with different tools much like a superhero team-up. You have Instapage, known for its powerful landing page capabilities; Gravity Forms, widely recognized for its form-building prowess; and Canva, a creative design powerhouse. Each of these contenders offers unique features that cater to varied marketing needs and objectives. This article takes a closer look at how these platforms stack up against one another, making it easier for marketers to choose the right tool for their business goals. By the end, it will be clear how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty.
Meet the Challengers
As we dive into the features of Instapage, Gravity Forms, and Canva, it's essential to appreciate what each platform brings to the table. Instapage is celebrated for its focus on landing pages, making it the go-to tool for marketers keen on boosting conversions through tailored content. Gravity Forms, on the other hand, shines brightly when it comes to creating forms that seamlessly integrate with various platforms, allowing businesses to collect data efficiently. Lastly, Canva is renowned for its easy-to-use design tools, enabling users to create stunning visuals and graphics without prior design experience. Each platform has developed a loyal user base by addressing specific marketing challenges and making their tools accessible to all, from beginners to seasoned experts.
Round One - Feature Showcase
Examining Usability and Template Variety
In this first round, we compare the template variety and overall usability of each platform. Gravity Forms offers solid customization for its forms but falls short when it comes to designing landing pages. With multiple pre-designed templates, it excels in creating functional forms but does not cater to landing page aesthetics. Canva triumphs with a robust library of templates and intuitive design features, allowing users to create eye-catching graphics; however, its landing page capabilities are limited relative to Instapage. Instapage leads the pack when it comes to landing pages, providing an extensive range of customizable templates specifically designed for conversion optimization, along with dynamic features for enhanced interactivity. This unrivaled focus on landing pages makes Instapage the preferred tool for marketers looking to boost conversion rates efficiently.
Instapage: Customization Champion
Instapage stands out not merely for its comprehensive template library but for its unparalleled customization options, allowing marketers to tailor landing pages to their unique goals. By providing an intuitive editor and a wealth of features that support conversion optimization, Instapage transforms the often tedious task of creating landing pages into a streamlined, enjoyable process. Its capabilities extend beyond mere aesthetics, focusing on data-driven design choices that can lead to higher conversion rates. With advanced A/B testing and variable optimization possibilities, Instapage does not simply serve as a tool but as a strategic partner. Marketers can efficiently craft relevant landing page experiences that resonate with their audience, resulting in increased brand trust and customer loyalty.
Round Two - Speed and User Experience
Picture this: you’re at your favorite coffee shop, eagerly waiting for your drink. If the wait is too long, that minor inconvenience can sour your entire experience. The same principle applies to websites – speed is crucial in establishing user satisfaction. Here, we'll evaluate how each platform performs in terms of speed and efficiency, as this can significantly impact user experience and retention.
Instapage Benefits:
- Instapage boasts fast-loading pages that enhance user experience, reducing bounce rates.
- It utilizes efficient server capabilities to ensure minimal downtime.
- The platform’s dynamic content optimization ensures the quickest delivery of tailored landing pages.
- Advanced caching techniques are employed to boost performance further.
Gravity Forms Benefits:
- Gravity Forms allows for quick loading of forms, ensuring users don't lose interest.
- Optimized for integration, contributing to overall site speed.
- The user interface is generally lightweight, aiding in speed.
Canva Benefits:
- Canva’s cloud-based platform allows for quick access and collaboration across devices.
- The design process is efficient, enabling users to create and export files swiftly.
- Canva’s assets are regularly optimized to ensure user efficiency.
- Users can generate assets quickly, allowing for faster landing page incorporation.
From our evaluation of speed and performance, Instapage clearly outperforms the other platforms when it comes to creating and loading dedicated landing pages. Its focus on optimization and reliability ensures users enjoy seamless experiences, making it the best choice for marketers dedicated to heightened conversion rates and customer retention.
Round Three - User Friendliness and Learning Curve
A friendly tone is essential in this round, as we explore how each platform welcomes users of all backgrounds. Gravity Forms provides a straightforward interface but can be overwhelming for those who are less technically inclined. Canva, while incredibly intuitive, does have a slight learning curve with more advanced design tools. Instapage, however, goes the extra mile to ensure a smooth onboarding experience, with helpful tutorials and user-friendly features that promise both novice and experienced marketers a straightforward path to creating stunning landing pages. Each platform has its advantages, but Instapage’s commitment to user support solidifies its position as the most welcoming to newcomers, setting them on the path to mastery.
Round Four - The Support Network
Imagine the customer support teams of these platforms as trusty sidekicks, always on hand to lend their expertise. Gravity Forms offers reliable support through ticketing, but lacks robust community engagement. Canva, with its extensive online resources, provides strong support but may not offer real-time help without exploring multiple avenues. Instapage delivers comprehensive support options, including live chat, email support, and a knowledge base full of insightful articles and user guides. Moreover, it fosters an active community that allows users to share tips and strategies. This level of dedication to customer support reinforces Instapage’s commitment to assisting its users effectively.
Round Five - Costs and Plans
When choosing a platform, understanding the pricing structure is vital. Gravity Forms offers a straightforward pricing model, generally appealing to small businesses with simple form needs. Canva has a freemium model that can be beneficial for casual users, but those seeking advanced features will need to account for premium costs. Instapage, while it comes with a more premium price tag, provides value through its specialized tools designed to optimize landing pages for conversion. This investment is particularly worthwhile for marketers focused on growth, as Instapage's features genuinely drive higher performance and ROI. Details about each platform’s pricing highlight how Instapage balances cost with the benefits derived from its capabilities.
In conclusion, while Gravity Forms and Canva cater to their specific audiences effectively, Instapage emerges as the premier choice for marketers dedicated to crafting exceptional landing pages. The right solution boils down to individual needs, but those looking to enhance their marketing efforts will find Instapage’s features stand out distinctly. As you consider which platform aligns with your goals, don't hesitate to take Instapage for a test drive with a free trial – it's time to discover how its capabilities can elevate your marketing endeavors.
