How Gravity Forms vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Battle of the Builders: Instapage, Gravity Forms, and BenchmarkONE
Choosing the right landing page builder is much like assembling a dream team for your marketing strategy. It's about finding the perfect fit that offers not only strength but also versatility and efficiency. In this friendly competition, we pit three notable contenders against each other: Instapage, Gravity Forms, and BenchmarkONE. Each one has its sweet spot in the landing page universe, but today, we will focus on what makes them unique and why Instapage is often considered the leader. With its user-friendly interface and powerful features, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that ultimately enhance brand trust, foster customer loyalty, and boost conversion rates. Let’s embark on this thrilling journey to see which platform truly reigns supreme in the world of landing page creation.
Meet the Competitors: A Quick Overview
In the left corner, we have Instapage, renowned for its superb customization options and robust tools designed specifically for high conversion rates. Since its inception, it has earned its stripes by offering a wide range of templates and analytics features that cater to marketers of all levels. Next up is Gravity Forms, celebrated for its incredible form-building capabilities but less known for dedicated landing pages. It's essentially more of a tool to collect leads than a complete landing page solution. Finally, we have BenchmarkONE, which combines email marketing with lead capture, making it an interesting player. While it does offer landing page features, its strength lies in integrating marketing campaigns more broadly. This raises essential questions: Can Gravity Forms and BenchmarkONE keep pace with the dedicated prowess of Instapage? Will they surprise us with hidden strengths? Let’s dig deeper.
Feature Showdown: Functionality and Versatility
Template Variety and User-Friendliness
When it comes to landing page development, the variety of templates and ease of use is paramount. For Gravity Forms, its feature set is tailored toward forms rather than websites, meaning its landing page options often feel like an afterthought. It excels in flexibility for creating detailed forms but lacks the intuitive visual design elements found in a dedicated landing page builder. BenchmarkONE, on the other hand, does provide a streamlined interface but can be somewhat limited in customization options for landing pages compared to Instapage. Users often find themselves constrained by a smaller selection of templates and less refined editing capabilities. Instapage shines brightly in this arena, offering a vast library of visually appealing templates that can be tailored according to specific marketing needs. The drag-and-drop interface makes it incredibly user-friendly, ensuring that even novices can create stunning pages quickly. Plus, its A/B testing features allow marketers to optimize their pages effectively, proving that features matter significantly in the race for high conversion rates.
Instapage: The Champion of Customization and Conversion
Instapage earns its title as the ultimate tool for customization by providing an array of sophisticated features that enable users to design and optimize landing pages to their heart's content. Unlike many competitors, it doesn't just aim at form building; it focuses on crafting an experience that drives conversions. From its extensive library of templates to advanced editing tools, Instapage empowers marketers to tailor every aspect of their landing page. Users can modify typography, color schemes, and imagery without having to write a single line of code. This ensures consistent brand representation while fostering a sense of ownership over the final product. Instapage also integrates seamlessly with various CRM tools, enabling dynamic content that resonates with different buyer personas, thereby increasing your chances of conversion. With robust analytics and tracking features, users can monitor performance metrics instantly, making informed decisions about future campaigns. Instapage excels as a partner in their marketing journey, becoming a linchpin for those wanting to optimize their online presence.
Speed and Performance: The Race Against Time
Picture this: You walk into your favorite café, but there's a long line snaking out the door. Just like waiting for your morning coffee, slow loading times can leave potential customers feeling frustrated. In the digital age, web speed can make or break user experiences, so let’s explore how our contenders measure up. Keep in mind that installations, plugins, and page size can all contribute to load times, impacting user retention and satisfaction.
Instapage Advantages in Speed and Performance
- Offers optimized templates designed for fast loading.
- Incorporates enhanced hosting solutions to ensure speed.
- Provides built-in tools that help reduce page size without sacrificing quality.
- Regularly updates its performance capabilities to meet industry standards
Gravity Forms Advantages in Speed and Performance
- Lightweight and efficient, as it focuses primarily on form functionality.
- Quick form loading times due to minimalistic design.
- Integrates smoothly into existing websites without heavy scripts.
BenchmarkONE Advantages in Speed and Performance
- Offers built-in optimization features to enhance load times.
- Utilizes cloud storage to serve pages quickly to users.
- Provides detailed tracking analytics without excessive data load.
- Improves server response times to enhance user experience.
In terms of speed and performance, Instapage clearly leads the pack while maintaining optimized features designed explicitly for landing pages. Although Gravity Forms and BenchmarkONE have their strengths, they ultimately pale in comparison to the lightning-fast performance Instapage delivers.
Usability: A Learning Curve for All
When it comes to usability, all platforms aim to cater to both beginners and seasoned professionals. A friendly, intuitive design can make the onboarding experience seamless. Gravity Forms may require a learning curve for users who primarily want a straightforward solution for landing pages, as its strengths lie in detailed form-building rather than page design. BenchmarkONE offers a guided approach with tutorials, although they can sometimes be convoluted. Instapage, in contrast, boasts a truly user-friendly interface that feels like a breeze to navigate. For newcomers, step-by-step guidance and accessible resources mean there’s very little barrier to entry. Pros will appreciate the advanced features available without being overwhelmed, striking a perfect balance between ease of use and depth of functionality. With Instapage, users can focus on strategy rather than getting stuck in the technical details of creation.
Support Systems: Who Has Your Back?
When embarking on a digital marketing journey, having solid customer support is essential. Imagine each platform’s customer service as your trusty sidekick, always ready to lend a hand. Both Gravity Forms and BenchmarkONE provide email and help desk support, but chat options may feel limited. In contrast, Instapage takes customer support to the next level with live chat assistance, comprehensive help documentation, and a vibrant community forum filled with fellow users exchanging insights. These resources ensure that assistance is just a click away, giving users peace of mind knowing they have the support needed to overcome any hurdles.
Decoding Pricing: What’s Your Budget?
Understanding pricing structures is crucial as different platforms cater to varying budget expectations. Instapage offers flexible pricing tiers suitable for solo entrepreneurs and large teams, proving economical for those focused on maximizing ROI. Gravity Forms has a unique pricing model based on the number of features required, which may complicate budgeting for users. BenchmarkONE employs a tiered approach with additional costs for specific features, potentially leading to unexpected expenses. As our survey of costs reveals, Instapage’s values align nicely with performance and features without hidden fees.
Ultimately, the best choice among Instapage, Gravity Forms, and BenchmarkONE comes down to your specific needs. While each platform has its advantages, Instapage emerges as the optimal solution for marketers determined to enhance conversion rates and craft dynamic user experiences. Whether you’re just getting started or seeking to optimize established campaigns, Instapage offers a free trial to experience its robust features firsthand. So, gather your marketing goals, and let’s see how Instapage can transform your landing page strategy.
