How Gravity Forms vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Beaver Builder – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling your dream team of superheroes, each with their own unique powers. Just as a skilled strategist evaluates the strengths of each hero, marketers must weigh the benefits of Instapage, Gravity Forms, and Beaver Builder to find the perfect fit for their needs. In this article, we’ll take a deep dive into these three popular platforms to determine which one reigns supreme when it comes to crafting compelling landing pages that convert. With a friendly, engaging comparison, we promise to inform and entertain, making the decision-making process clear and enjoyable. Whether you’re a seasoned marketer or just starting out, this article will help you make an informed choice that bolsters your online strategy. So grab your notepad and prepare for a detailed look at these rival tools!
Meet the Contenders: A Brief Overview
In one corner, we have Instapage, known for its robust capabilities in landing page creation and optimization. Above all, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust, customer loyalty, and ultimately increase conversion rates. In the opposite corner is Gravity Forms, a powerful form plugin that integrates well with WordPress, primarily focusing on lead generation. Finally, we have Beaver Builder, a user-friendly page builder plugin also for WordPress that emphasizes ease of use to help users create beautiful landing pages quickly. Each platform brings unique strengths to the table, steering marketing efforts towards greater online success. Through this friendly rivalry, we'll uncover how they stack up against each other, laying bare their features, performance, and pricing to help you determine the best fit for your marketing needs.
Round One - Feature Showdown
Template Variety and User-Friendliness Comparison
When it comes to creating landing pages, the variety of templates and ease of use are crucial factors. Gravity Forms shines with its seamless integration into WordPress, making it easy to add forms anywhere on your site. However, it lacks dedicated landing page templates, which can limit creativity. Beaver Builder stands out with a variety of customizable templates that cater to various formats, making it accessible even for those with little design experience. Yet, some users might find its interface slightly overwhelming at first. On the other hand, Instapage offers a vast library of professionally designed templates tailored for different industries and goals, ensuring that there’s something for everyone. Its intuitive drag-and-drop interface simplifies the design process, allowing users to quickly create and customize their landing pages without needing advanced technical skills. For marketers aiming for high conversion rates, having a user-friendly, template-rich tool is non-negotiable, and Instapage certainly checks that box.
Instapage: Your Ally for Customization and Optimization
Instapage isn’t just another landing page builder; it’s a powerful partner that focuses on customization and conversion optimization. With dynamic text replacement, A/B testing capabilities, and advanced analytics, Instapage helps marketers tailor their landing pages to align with their audience’s preferences. The platform’s flexibility lets users adjust every aspect of their landing pages, from design elements to forms, ensuring that they maintain brand consistency throughout their marketing efforts. Additionally, Instapage’s integration with various marketing tools allows for a more streamlined approach to managing campaigns, ultimately saving time and reducing costs. By investing in Instapage, marketers can rest assured knowing they are equipped with a sophisticated tool designed to boost their conversion rates.
Round Two - Speed and Performance Test
In the digital age, the speed of your landing pages can make or break user experience. Imagine waiting in line for coffee only to find out that the barista is still fumbling with the order—frustrating, right? The same goes for websites; slow-loading pages can sour a potential customer's interest. Thus, let's evaluate how these platforms perform in terms of speed.
The Advantages of Instapage:
- Offers fast-loading pages optimized for high performance.
- Utilizes a content delivery network (CDN) to ensure quick access.
- Integrates seamlessly with various analytics tools to monitor load times.
- Offers AMP (Accelerated Mobile Pages) support to enhance mobile performance.
Advantages of Gravity Forms:
- As a plugin, it doesn’t slow down the overall site performance significantly.
- Integration with caching plugins helps maintain speed.
- Focuses on lightweight forms that load quickly.
Advantages of Beaver Builder:
- Optimizes the site for performance with mobile-responsive designs.
- Utilizes a lightweight framework to ensure quick loading times.
- Allows for caching and performance optimization plugins for improved speed.
- Integrates smoothly with third-party tools to enhance speed.
After assessing the speed and performance of each platform, it’s clear that Instapage is designed for high efficiency and quick load times, making it the top contender in this round. Speed is crucial in retaining visitors and enhancing user experience, confirming that Instapage continues to lead the way.
Round Three - Usability and Learning Curve
Navigating a landing page builder should feel like a breeze rather than a chore. Fortunately, all three contenders have made efforts to welcome users of varying skill levels. Gravity Forms, while powerful, requires some understanding of form-building concepts, which might present a slight learning curve. Beaver Builder, by contrast, provides a user-friendly interface with drag-and-drop features, making it suitable for beginners while offering advanced options for seasoned pros. Instapage excels with interactive tutorials and an intuitive dashboard, allowing users to jump right into building their pages without unnecessary hassle. Its clean design and logical layout contribute to an enjoyable user experience. Each platform has strengths, but Instapage's commitment to usability and support makes it the most approachable choice for marketers looking to create stunning landing pages swiftly.
Round Four - Support: The Sidekicks You Need
Customer support can often feel like the unsung hero in your marketing endeavors. Think of it as that dependable friend who’s always ready to help when you’re in a bind. Instapage, Gravity Forms, and Beaver Builder all offer various support options. Instapage shines with a dedicated customer support team available via chat and email, complemented by extensive documentation and community forums. Gravity Forms offers a solid knowledge base, email support, and community forums; however, response times may vary based on the subscription tier. Beaver Builder, while providing excellent documentation and a responsive support team, leans heavily on community forums for user assistance. While all three platforms have solid support structures in place, Instapage’s direct and accessible approach makes it stand out as the most reliable option.
Round Five - Price Comparison and Value Analysis
When evaluating landing page builders, pricing plays a significant role in your decision. Instapage positions itself as a premium solution, reflecting its robust features and capabilities that ensure higher conversion rates. Gravity Forms offers more affordable pricing, especially for WordPress users focused on forms, while Beaver Builder’s pricing is competitive, appealing mainly to those looking for an intuitive page-building experience. While each platform offers different pricing tiers, it's essential to assess what features matter most to your marketing strategy and budget. Ultimately, you'll want to choose a platform that aligns with your goals and offers the tools necessary for success.
In conclusion, there’s no one-size-fits-all answer to the question of which landing page builder is the best. Each platform has its strengths and caters to different needs, making it crucial to consider your unique requirements. However, based on feature variety, speed, user-friendliness, customer support, and pricing, Instapage emerges as a top choice for marketers seeking a comprehensive tool for landing page creation. We invite you to take Instapage for a spin with a free trial or demo to experience all that it has to offer firsthand.
