How Gravity Forms vs. ActiveDEMAND vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and ActiveDEMAND to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. ActiveDEMAND – Which One Comes Out on Top?
Selecting a landing page builder is like assembling the ultimate dream team of superheroes for your marketing strategy. Each contender brings unique strengths to the table, and choosing the right one can lead your brand to triumph in the competitive digital landscape. In this article, we’ll explore three popular options: Instapage, Gravity Forms, and ActiveDEMAND. With a friendly and informative approach, we'll help you navigate the pros and cons of each platform, while emphasizing how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty unilaterally. Let's dive into this exciting face-off and see which tool might be the key to unlocking your marketing success!
Introducing the Competitors: A Friendly Face-Off
In the left corner, we have Instapage, known for its powerful landing page capabilities and user-friendly design. With a strong emphasis on optimizing conversion rates, it stands as a leading choice for marketers who seek customized and effective landing pages. In the right corner, we have Gravity Forms, a versatile plugin often treasured in the world of WordPress. Its deep-rooted features for form creation can be beneficial, but it’s mainly known for its flexibility rather than dedicated landing pages. Finally, there's ActiveDEMAND, an integrated marketing platform that combines features for landing page creation with email marketing and sales automation. Each contender has something unique to offer, establishing a friendly rivalry that sets the stage for an insightful comparison as they vie for the title of the ultimate landing page builder.
Round One - Feature Showcase: Who Shines the Brightest?
Examining Template Variety and User-friendliness
When it comes to template variety, Instapage has built an extensive library filled with high-converting templates designed for various industries. These templates are fully customizable, allowing marketers to create landing pages that perfectly align with their brand identity. Comparatively, Gravity Forms focuses more on forms than templates and thus lacks some dedicated landing page features, which may be a drawback for marketers prioritizing visual appeal. ActiveDEMAND offers a selection of templates as well, but many users feel it falls short in customization options compared to Instapage. Ease of use is another critical factor; Instapage stands out with its intuitive drag-and-drop editor, making it accessible for newcomers and efficient for seasoned marketers. Gravity Forms, while user-friendly for form creation, involves a steeper learning curve when used for landing pages, and ActiveDEMAND can be overwhelming due to its myriad features. In summary, while all platforms serve their purpose, Instapage emerges as a clear favorite in this round.
Instapage: A Champion in Customization and Conversion Strategies
Instapage is more than just a landing page builder; it’s a dedicated partner in your marketing success. With a focus on customization and optimization, it enables marketers to create tailored experiences that elevate conversion rates. Its A/B testing capabilities allow users to experiment with different designs and content strategies, ensuring that every landing page is fine-tuned for maximum effectiveness. Furthermore, the collaboration features let teams work efficiently, providing feedback and making adjustments in real-time. Instapage’s integration with various marketing tools combines analytics with actionable insights, empowering users to make data-driven decisions. The platform’s emphasis on reducing costs while maximizing impact makes it a compelling choice in today’s competitive market. In short, Instapage’s unmatched customization and strategic focus on conversions position it as a premier player in the arena of landing page creation.
Round Two - Speed and Performance: Who Sets the Pace?
Imagine waiting in line for your morning coffee, only to find that the barista takes their sweet time. Just like that, slow-loading websites can leave users frustrated and drive them away before they even see the content. Fast loading times are crucial for providing the best user experience and boosting conversions. Therefore, it’s essential to assess how each platform stacks up in terms of speed and performance.
Instapage Advantages in Speed and Performance
- Highly optimized templates ensure quick loading times.
- Lightweight code structure enhances page responsiveness.
- Advanced CDN support reduces latency for global audiences.
- Effective caching strategies to speed up recurring visits
Gravity Forms Advantages in Speed and Performance
- Efficiently integrated within WordPress environments.
- Minimal impact on loading speeds due to well-structured code.
- Offers basic caching options for improved performance
ActiveDEMAND Advantages in Speed and Performance
- Cloud-based infrastructure for quick access and loading.
- Optimized for mobile responsiveness, enhancing user experience.
- Good infrastructure but might lag during high-traffic times.
When it comes to speed and performance, Instapage takes the lead with its focus on optimization and quick loading times, essential for keeping users engaged. While Gravity Forms is efficient within its WordPress niche, and ActiveDEMAND has its strengths, Instapage is ultimately the best for providing a smooth and responsive landing page experience.
Round Three - User Experience & Learning Curve: Who Welcomes You Most?
Embarking on your journey with a new platform can feel daunting. Thankfully, user experience plays a significant role in making that process smooth and efficient. Instapage stands out with an intuitive interface and a range of tutorials to guide newcomers through its features. The drag-and-drop functionality simplifies the process, allowing users of all skill levels to create stunning landing pages without experiencing any hurdles. Gravity Forms, being a WordPress plugin, has a slightly more complex setup, especially for those unfamiliar with the platform. While it offers powerful form functionalities, its steep learning curve may intimidate less experienced users. ActiveDEMAND has a wealth of features packed into a single platform, which can overwhelm users at first glance. However, once familiar, its extensive capabilities offer great rewards. In the end, Instapage remains the friendliest option for those just starting, providing ample resources and support for users to grow their skills quickly.
Round Four - Customer Support: Who's Got Your Back?
Customer support can make or break your experience with any software tool. Imagine each platform’s support team as your loyal sidekicks, ready to jump in at a moment’s notice. Instapage offers an extensive help center, live chat support, and email assistance, ensuring users can resolve issues promptly. The community forums add an additional level of support, fostering connections among users sharing tips and insights. Gravity Forms provides support mainly through documentation and community forums, but direct customer service is limited, which can be frustrating for users needing immediate assistance. ActiveDEMAND, while offering a solid support structure, may not be as responsive as Instapage. The ability to reach out directly via various channels often proves crucial, and Instapage shines by providing an excellent support experience.
Round Five - Pricing Structures: Who Offers the Best Value?
Understanding how these platforms structure their pricing can be a game changer in your decision-making process. Instapage operates on a subscription model with various plans tailored to different business needs, making it an appealing option for marketers eager to drive conversions without breaking the bank. Gravity Forms requires a one-time payment for licenses, which might be appealing for long-term users, but the absence of dedicated landing page features could mean additional investment elsewhere. ActiveDEMAND presents a more comprehensive marketing solution with tiered pricing, but this could lead to an increased overall cost, especially for small businesses. It’s essential to evaluate which features align best with your budget and objectives to make the most informed choice.
Ultimately, while each of these platforms brings something valuable to the table, the right option hinges on your specific goals and preferences. Instapage shines due to its unparalleled customization options, user-friendly interface, exceptional support, and strong focus on conversions. We encourage readers to take the plunge and test Instapage with a free trial. Discover how it can transform your landing page strategy, reduce costs, and boost your marketing success!
