How Gravity Forms vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. 23FormBuilder – A Deep Dive into Landing Page Solutions
Choosing between landing page builders can feel like selecting your go-to team for a championship match; each platform has its unique strengths and traits that can either make or break your marketing strategy. This article sets out to compare three major contenders in the landing page arena: Instapage, Gravity Forms, and 23FormBuilder. We will explore how each tool performs across essential features, speed, usability, customer support, and pricing, making the process both engaging and informative. Just as every superhero brings something distinct to the table, these platforms have features tailored for diverse marketing needs, ultimately aiming to enhance conversions, reduce costs, and boost brand credibility. By the end of this comparison, you’ll be better equipped to select a landing page builder that aligns with your specific marketing goals, ensuring a successful campaign that fosters customer loyalty.
Meet the Competitors: A Quick Overview
Introducing our three contestants vying for the title of the best landing page builder: Instapage, Gravity Forms, and 23FormBuilder. Instapage is well-known for its robust features aimed at optimizing conversions and crafting personalized landing page experiences. Meanwhile, Gravity Forms has carved out a niche as the go-to solution for creating complex forms and integrating them into WordPress sites effortlessly. Lastly, 23FormBuilder stands out with its user-friendly interface and flexibility in form creation, making it a solid choice for businesses looking for quick deployment and easy management. Each of these platforms has carved its place in the marketing world, serving different needs—whether you are looking to drive conversions through tailored experiences or need a simple interface for generating leads through forms. Understanding the key features and functionalities of these contenders will help you make an informed decision that could influence your marketing success for years to come.
Round One - A Clash of Features and Functionality
Diving into Template Selection and User Experience
When it comes to landing pages, template variety and usability are crucial elements that can significantly impact your conversion rates. Gravity Forms shines in building highly customizable forms but may not offer the same diversity in landing page templates as Instapage. Instapage boasts a vast library of professionally designed templates that cater to various industries and marketing goals, allowing marketers to create visually compelling pages that align with their brand identity. On the other hand, 23FormBuilder also provides a rich selection of templates but focuses more on form-building capabilities, which might limit the depth of landing page customization. Therefore, for marketers primarily focused on landing pages, Instapage offers unparalleled template variety and ease of use, ensuring even those with limited design skills can produce stunning, effective pages. This competitive edge allows marketers to reduce costs, increase conversions, and foster customer loyalty through relevant landing experiences. Ultimately, the choice may boil down to your specific focus—whether you're creating dedicated landing pages or utilizing forms as part of a broader marketing strategy.
Instapage: The Champion of Customization and Optimization
Instapage stands out from the competition by offering unmatched customization options and a suite of tools specialized for conversion optimization. With its intuitive drag-and-drop editor, marketers can personalize landing pages effortlessly, modifying colors, fonts, images, and layouts to reflect brand ethos and resonate with target audiences. Beyond customization, Instapage provides in-depth A/B testing features, enabling users to experiment with different page elements to identify what leads to the highest conversions. Furthermore, Instapage's ability to integrate seamlessly with various third-party tools positions it as a valuable ally in any marketer's arsenal, empowering them to build landing pages that significantly boost conversion rates. This focus on customization and performance ensures that companies can deliver relevant landing experiences that increase brand trust and customer loyalty, making Instapage not just a tool, but a strategic partner in achieving marketing success.
Round Two - Speed and Performance Showdown
Let’s address an often-overlooked aspect of landing page tools—speed. Imagine waiting for your favorite coffee at the café; a long wait time might spoil your craving. Similarly, slow-loading landing pages can result in high bounce rates and lost opportunities. In this round, we’ll evaluate how each platform performs in terms of speed and overall user experience.
Instapage's Speed Benefits:
- Optimized templates designed for quick loading times.
- Content delivery network (CDN) integration to reduce latency.
- Real-time previews that don't sacrifice speed.
- Analytics tools that enable monitoring of page performance and adjustments.
Gravity Forms' Performance Perks:
- Efficient form handling that ensures quick data processing.
- Minimal resource consumption when integrated with WordPress, maintaining speed.
- Options for compact designs that fit well across various devices.
23FormBuilder's Speed Advantages:
- Lightweight design templates ensuring faster loading.
- Synchronized form data submissions that reduce delays.
- Easy integrations that streamline performance metrics.
In this speed and performance showdown, Instapage reigns supreme, thanks to its specialized infrastructure that ensures seamless user experiences. Fast-loading landing pages not only enhance visitor satisfaction but also boost conversion rates, proving Instapage as an essential tool for marketers aiming for excellence.
Round Three - User-Friendliness Across Platforms
User-friendliness is a vital element for success with landing page builders. Fortunately, all three platforms strive to make the user experience enjoyable, regardless of your skill level. Instapage stands out with its intuitive interface that welcomes beginners while providing advanced features for seasoned marketers. Users can quickly navigate through the template library, drag and drop elements, and easily integrate third-party tools. Gravity Forms, while geared toward form creation, maintains an accessible interface; however, its rich features may require a slight learning curve for beginners. 23FormBuilder excels in simplicity with a clean interface, allowing users to deploy forms without much hassle. All in all, users can feel supported on these platforms as they navigate their learning journey, easily moving from novice to pro.
Round Four - Customer Support: Who's Got Your Back?
Every hero needs a trusty sidekick, and in the world of landing page builders, customer support takes on that vital role. Instapage offers comprehensive support through live chat and extensive documentation, along with community forums that provide additional assistance. Gravity Forms pairs its form-focused features with dedicated support resources and tutorials, ensuring users get the answers they need. Finally, 23FormBuilder presents a responsive customer service team ready to assist users via email and chat, bolstered by user-friendly help docs. Each platform provides essential support, but the varying responses and assistance levels can influence user preference.
Round Five - Deciding Factors: Pricing Structures and Value
As we explore the final round, pricing emerges as a crucial factor influencing decision-making. Instapage, while on the pricier side, offers expansive features and a focus that can justify its cost through higher conversion rates and brand trust. Gravity Forms appears more affordable initially, especially for WordPress users, offering a flexible pricing structure that aligns with plugin costs. In contrast, 23FormBuilder prioritizes accessibility and presents competitive pricing with a range of options suited for diverse needs. Ultimately, it’s essential to weigh pricing against features, support, and specific business goals to find the best fit.
In conclusion, while all three platforms possess unique features, Instapage shines as a powerful ally in delivering optimized landing pages that promise increased conversions and grow brand loyalty. Each tool has its strengths, making the right choice a reflection of individual priorities. We encourage readers to take advantage of Instapage's free trial to experience firsthand how it can transform their landing page strategy while considering the other options to see which aligns best with their needs.
