How Gravity Forms vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. 10Web – The Ultimate Showdown
Choosing the right landing page builder can feel as thrilling as assembling a dream team for your favorite video game. The options are many, and each choice could make the difference between a solid win or a frustrating loss. In this article, we'll dive into the strengths and weaknesses of three popular contenders: Instapage, Gravity Forms, and 10Web. These platforms are designed to help marketers like you create beautiful, high-converting landing pages that draw in customers. Between budget constraints, conversion rates, brand trust, and user experiences, it can be quite the challenge to find out which platform will best suit your needs. Sit tight as we embark on this journey together, exploring features, usability, and much more to help you emerge victorious in the marketing arena.
Meet the Competitors: A Quick Overview
To kick things off, let’s introduce our three contenders: Instapage, Gravity Forms, and 10Web. Each platform has carved out its niche in the crowded digital marketing space by providing unique features that cater to different needs. Instapage is known for its powerful landing page creation capabilities, enabling marketers to reduce costs, grow conversions, and deliver tailored landing page experiences that enhance brand trust and customer loyalty. In contrast, Gravity Forms specializes in providing robust form-building solutions, making it an excellent choice for businesses focused on lead generation. Meanwhile, 10Web stands out with its focus on WordPress users, offering a neatly packaged solution that gives users the ability to create attractive landing pages with minimal technical knowledge. By understanding what each platform brings to the ring, you can better decide which suits your marketing strategy.
Round One: Feature Face-Off
A Closer Look at Templates and User Experience
Templates and ease of use play a critical role in any landing page builder, allowing marketers to create aesthetically pleasing and effective pages without starting from scratch. Gravity Forms shines with its form-building prowess, providing customizable templates that allow extensive modification, but it lacks the comprehensive landing page templates available in Instapage and 10Web. On the other hand, 10Web presents a few elegant options that are user-friendly for WordPress users. Still, its selection and versatility lack the abundance found in Instapage. Instapage wins here, boasting an impressive library of over 500 templates that cater to a variety of industries. These templates are not only visually appealing but also designed specifically for high conversion rates, ensuring users can easily create stunning landing pages tailored to their goals.
Instapage: Your Partner in Customization Success
When it comes to customization, Instapage truly sets itself apart. This platform offers unparalleled flexibility with its drag-and-drop builder, allowing users to edit elements with ease. Users can customize everything from typography to button colors and images, creating tailored landing pages that resonate with their audience. Furthermore, its range of A/B testing tools enables marketers to refine their campaigns and identify which elements drive higher conversion rates. Instapage emphasizes delivering relevant landing page experiences, enabling businesses to foster brand trust and build customer loyalty. Additionally, collaborations on landing page designs are smooth, making it particularly appealing to larger teams working together towards common goals.
Round Two: The Need for Speed
Let’s pivot to a crucial aspect that affects user experience—speed and performance. Think about the time spent waiting in a long queue at your favorite café; this sense of impatience can easily transfer to potential customers if your landing page doesn’t load quickly. Fast-loading pages not only enhance user experience but also boost SEO rankings. In this heated battle, each combatant comes equipped with their strengths and weaknesses related to load times and overall performance. Let’s break it down.
Instapage Benefits in Speed
- Instapage optimizes images and content for faster load times, directly impacting user engagement.
- The platform's built-in integrations ensure that resources are efficiently utilized without slowing down load times.
- Instapage employs advanced caching techniques to enhance performance, maintaining swift transitions.
- With extensive performance analytics, users can monitor and optimize their landing pages for speed.
Gravity Forms Performance Highlights
- Gravity Forms operates smoothly within WordPress, promoting optimized site speed to maintain user engagement.
- The forms are lightweight, ensuring that load times remain minimal even with multiple fields.
- Effective server-side validations help in keeping the user interface free from delays.
10Web Speed Features
- 10Web is designed for WordPress and emphasizes speed by employing lazy loading techniques for images.
- Utilizes a CDN (Content Delivery Network) to ensure that users around the globe experience quick load times.
- The intuitive builder avoids heavy scripts, maintaining responsiveness and efficiency during edits.
- 10Web allows users to optimize their assets, reducing the overall size of their landing pages.
Overall, when it comes to speed and performance, Instapage takes the lead with its rigorous optimization techniques. Slow loading times can deter potential customers, and investing in a platform that prioritizes speed is crucial in this competitive landscape. Instapage leads the pack, but it’s crucial to evaluate each platform's performance based on your unique business needs.
Round Three: Usability Unlocked
Moving on to usability, let's explore how each platform welcomes users into the fold. The learning curve can be daunting, especially if you’re new to landing page creation, but don't fret! Each contender is designed with user experience in mind. Instapage features a highly intuitive interface that allows users even with minimal technical skills to create impressive landing pages. Its extensive library of tutorials and support articles ensures you can learn at your own pace. Gravity Forms offers a straightforward way to create forms, which is a significant advantage if lead generation is your focus. It integrates seamlessly with WordPress, meaning users familiar with it will find the transition a breeze. Meanwhile, 10Web presents a clean and user-friendly interface, making it a solid option for those who want to get up to speed quickly with minimal effort. Regardless of your starting point, there’s assured support waiting for you on any of these platforms.
Round Four: Support Heroes
Customer support is often overlooked but can be a game-changer for marketers looking to optimize their processes. Here, we’ll compare how each platform assists its users. Instapage comes equipped with a robust support system featuring 24/7 chat and email support, ensuring you can get help whenever you need it. They also provide a rich resource library filled with webinars, guides, and case studies that enhance user experience. On the other hand, Gravity Forms has a dedicated support team, though assistance is primarily through their ticketing system, which may not offer as immediate help. 10Web complements its platform with a community forum alongside standard email support, enhancing engagement among users. Each platform has its strengths in customer support, but users looking for quick and versatile assistance might lean towards Instapage due to its superior options.
Round Five: The Cost Conundrum
As we wrap up our comparison, let’s address the elephant in the room: pricing. Each platform provides different pricing structures based on the features and services offered. Instapage comes at a premium, but many marketers find that its performance justifies the investment, particularly given its advanced features aimed at boosting conversion rates. Gravity Forms starts off on a lower price point, making it an attractive option for small businesses focusing on lead generation but might incur costs with additional functionalities. Conversely, 10Web offers various pricing tiers, catering primarily to WordPress users, ensuring they get a robust solution without breaking the bank. Ultimately, your ideal choice will depend on your specific budget and requirements, whether you prioritize features or a more economical option.
While all three platforms have their strengths, the final decision often boils down to your unique needs and specific marketing objectives. Reflect on what aspects of a landing page builder resonate with you the most—be it extensive templates, speed, support mechanisms, or pricing structures. Regardless of which platform you lean towards, we strongly recommend giving Instapage a spin, as it offers functionalities that can address most marketers' goals. With its free trial, you can experience the advantages and intuitive interface firsthand, helping you to craft landing pages that not only meet but exceed your conversion aspirations.
