How GetResponse vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with GetResponse and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetResponse vs. 23FormBuilder – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling your dream team of superheroes. Each contender brings unique strengths to the table, and the right fit can empower your marketing strategy. As we explore the features of Instapage, GetResponse, and 23FormBuilder, we'll uncover not just their attributes but how each can make your conversion goals a reality. Think of this comparison as a friendly competition, where each platform showcases its best qualities, ultimately helping you decide which tool might save the day for your business. From customization options to customer support, our comparison will shine a light on how these powerful tools measure up, ensuring you make an informed decision that works for you and your marketing team. (300 words)
Meet the Competitors: Who Are Our Landing Page Champions?
In the blue corner, we have Instapage, a platform renowned for its robust landing page optimization features and a focus on conversion rates. This tool is particularly popular among marketers looking to create tailored landing experiences that capture and retain customer interest. In the red corner stands GetResponse, a versatile platform that not only covers landing pages but also encompasses email marketing and automation tools, providing an all-in-one solution for your marketing needs. And finally, in the green corner, we have 23FormBuilder, a user-friendly platform designed for creating forms, surveys, and landing pages that engage and convert effortlessly. These three platforms represent a spectrum of functionalities, each catering to marketing professionals' unique needs. Join us as we dissect their features in the rounds ahead, ensuring you know exactly what each can offer to enhance your marketing strategy. (300 words)
Round One: Feature Comparison - What's Under the Hood?
Template Variety and User-Friendliness Showdown
When it comes to choosing a landing page builder, the variety of templates and ease of use can make or break your experience. GetResponse shines in this area with a rich selection of customizable templates designed to cater to different industries, helping users create pages quickly. Its drag-and-drop functionality makes it incredibly user-friendly, even for those who may be less tech-savvy. Conversely, 23FormBuilder focuses more on forms and surveys but provides an array of templates tailored for conversion, allowing users to customize based on their specific campaigns while maintaining accessibility. Instapage, however, steps up the game with its extensive library of professional templates designed for high conversions and refined customization options. The ease with which marketers can adjust any design aspect sets Instapage apart, empowering users to create dynamic, effective landing pages quickly and efficiently. (300 words)
Instapage: Your Comprehensive Partner in Customization
Instapage stands out in the landing page builder realm by prioritizing customization and conversion rate optimization. Its user-friendly interface allows for extensive personalization, enabling users to tailor pages to match their branding perfectly. Each element, from fonts to colors, can be modified effortlessly, making it not just a tool but a true partner in your marketing endeavors. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. This level of control over design, combined with advanced analytics and A/B testing capabilities, equips users with the tools needed for successful campaigns. Instapage isn't just about good looks; it’s about driving performance and delivering measurable results. (300 words)
Round Two: Speed and Performance - Who Takes the Lead?
In the digital landscape, speed can be the difference between a satisfied customer and a lost lead. Imagining a slow-loading website is akin to waiting in a long line at your favorite coffee shop - a frustrating experience that can push potential customers away. Instapage implements various optimization techniques that ensure landing pages load quickly, offering a seamless user experience. This speed not only reduces bounce rates but also enhances the effectiveness of your marketing efforts. GetResponse claims similar capabilities, with its robust infrastructure designed to minimize delays and keep users moving smoothly from landing page to checkout. On the other hand, 23FormBuilder provides a reliable option focused on swift form submissions and efficient page loading, ensuring that user frustration is kept to a minimum. Ultimately, it is clear that a speedy experience is crucial, and each platform has its strengths in that department. (300 words)
Instapage Speed Advantages:
- Fast loading times that enhance user experience
- Built-in optimization features for speed improvement
- Minimized bounce rates due to quick responsiveness
- Robust infrastructure supporting numerous concurrent users
GetResponse Speed Advantages:
- Efficient server infrastructure for quick load times
- Dynamic content features that maintain speed
- Optimized performance for mobile users
23FormBuilder Speed Advantages:
- Quick-loading templates for forms and surveys
- Optimized submission processes for users
- Adaptive design ensuring speed across devices
- Minimal downtime ensures consistent performance
In conclusion, while speed may not be the only factor, it is undoubtedly crucial for optimizing user experience during visits. All three platforms exhibit impressive performance capabilities. Notably, Instapage emerges as a standout for its dedication to speed and performance, helping brands welcome potential customers with open arms. A quick-loading experience translates into a better perception of your brand and higher conversion rates, making it an essential consideration for your marketing toolkit. (200 words)
Round Three: User Experience and Learning Curve - Who’s the Best Mentor?
When stepping into a new platform, user experience is paramount. Thankfully, all three contenders understand that learning curves can be intimidating for new users. GetResponse offers an intuitive interface designed for ease of navigation, catering to both beginners and seasoned marketers, ensuring everyone can find their way around without frustration. 23FormBuilder emphasizes simplicity, allowing users to create forms and landing pages effortlessly, even if they are new to digital marketing. Instapage, known for its rich features, still retains an accessible design, guiding users through the process efficiently while offering insights to maximize results. With tutorials, templates, and support resources readily available, users can grow into platform experts without feeling overwhelmed. The friendly approach of each platform ensures that anyone can engage with them, creating more empowered marketers across the board. (300 words)
Round Four: Customer Support - Your Trusty Sidekicks
Every hero needs a trusty sidekick, and customer support plays that role well in the world of landing page builders. Each platform offers various support options to ensure users receive assistance when needed. Instapage provides extensive resources, including live chat support and a comprehensive knowledge base to troubleshoot issues efficiently. GetResponse complements this with responsive email support and an active community forum that encourages user interaction and knowledge sharing. Likewise, 23FormBuilder focuses on accessibility, offering email and chat support along with useful guides to help users navigate any challenges they encounter. These platforms personify their customer support teams as loyal allies, ready to swoop in and offer help whenever users encounter a predicament, fostering a more seamless experience overall. (300 words)
Round Five: Pricing Structure - Finding the Right Fit
Pricing plays a significant role in determining which landing page builder aligns with your business strategy. Instapage offers a variety of plans based on features and capabilities, ensuring that users can select a package tailored to their specific goals. GetResponse combines affordability with versatility, incorporating multiple marketing tools into a single solution, making it a favorable option for budget-conscious users seeking an all-in-one approach. Meanwhile, 23FormBuilder offers competitive pricing focused on its form and survey capabilities, presenting a cost-effective choice for users primarily looking for that feature. Take time to assess which elements are non-negotiable for you; features, pricing, and support options should all play a role in your decision-making process. Ultimately, the choice should be reflective of your business's unique needs and marketing aspirations. Remember, exploring Instapage through a free trial can give you a taste of its capabilities firsthand and help you make a definitive decision. (300 words)
In wrapping up this showdown, it's clear that while each platform possesses distinctive strengths and features, the best choice ultimately depends on your marketing objectives and operational preferences. Instapage, GetResponse, and 23FormBuilder excel in various areas, but understanding your priorities can guide your selection process. Whether you favor advanced customization, an all-encompassing marketing suite, or simple form functionality, analyzing these tools based on features, support, and pricing is crucial. We invite you to take Instapage for a spin with its free trial, allowing you to explore firsthand how it aligns with your marketing goals and potentially elevates your conversion strategy. (300 words)