How GetResponse vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with GetResponse and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetResponse vs. 1&1 Website Builder – Finding the Right Fit
Choosing the right landing page builder can feel like assembling your ultimate team of superheroes. Each has unique powers, strengths, and abilities suitable for different missions in your marketing strategy. Just as you wouldn’t pick a random hero for a critical mission, you wouldn’t want to select a landing page builder without understanding its capabilities. This article dives deep into three popular contenders – Instapage, GetResponse, and 1&1 Website Builder – to help you make the best decision for enhancing your online presence. Loaded with features and beneficial outcomes, we’re here to compare their strengths and weaknesses in an engaging way, ensuring you find the ideal partner to help you drive conversions and cultivate customer loyalty. With a mix of friendly rivalry and a commitment to excellence, let’s see how they stack up. (This detailed account aims to enlighten you, effectively guiding you through the nuances of each platform.)
Meet the Competitors: A Quick Overview
Let’s take a closer look at our three contenders. Instapage, known for its advanced customization and focus on high conversion, aims to empower marketers by providing features that help reduce costs while enhancing brand trust through relevant landing page experiences. GetResponse, a robust marketing platform, offers a comprehensive suite of tools that go beyond landing pages, including email marketing, webinar hosting, and automation features. Lastly, 1&1 Website Builder stands out with its user-friendly interface and diverse website building capabilities, catering to both novices and experienced users. As we explore their features and functionalities, keep in mind how each of these platforms can impact your marketing strategies and goals. Selecting one isn’t just about features; it’s about aligning the right tools to support your vision and objectives.
Round One: Feature Showdown
Template Diversity and User-Friendly Design
When it comes to template variety and usability, each platform has something to offer. Instapage embraces a diverse library of fully customizable templates designed to convert visitors into leads effectively. Its drag-and-drop interface allows for swift modifications, empowering users to craft unique layouts without requiring extensive design skills. In contrast, GetResponse offers an eclectic mix of templates focusing not only on landing pages but also on comprehensive marketing campaigns, integrating seamlessly with its email marketing tools. This allows marketers to maintain brand consistency across all touchpoints. Conversely, 1&1 Website Builder shines with its straightforward approach, providing users with easy-to-edit templates that allow even beginners to construct aesthetically pleasing and functional websites quickly. However, while it may cater well to novices, it might not offer the same level of customization as Instapage. Overall, here we see how each platform targets specific user groups, from those looking for intense customization to those wanting ease of use.
Instapage: Your Partner in Conversion Success
Instapage positions itself as not just a tool but a trusted partner in driving success for marketers. With its unparalleled focus on customization, Instapage equips users with a plethora of features like heatmaps, A/B testing, and personalized post-click experiences, all designed to enhance conversion optimization. Marketers appreciate Instapage’s ability to deliver relevant landing page experiences, which in turn helps to reduce costs associated with ineffective campaigns. Furthermore, this platform enables businesses to cultivate brand trust and customer loyalty by keeping the user experience consistent and engaging. With every tool centered around improving conversion rates, Instapage ensures it plays a pivotal role in your digital marketing strategy, making it a worthy contender.
Round Two: Speed Matters
Imagine entering a coffee shop and standing in a never-ending line; the longer you wait, the more likely you are to leave in search of a faster option. Website speed can significantly influence user experience, and consequently, conversion rates. Fast loading times ensure potential customers remain engaged and less likely to abandon a page before it fully loads. This round focuses on how each landing page builder performs in terms of speed and performance, as a robust landing page must load quickly to keep users’ attention and encourage deeper interaction.
Instapage Speed Advantages:
- Instapage showcases optimized loading speeds that ensure swift access for users.
- It leverages a reliable content delivery network (CDN) to boost performance globally.
- Advanced caching mechanisms help to serve pages faster, catering to high traffic.
- Regular updates and optimizations maintain peak performance standards.
GetResponse Speed Advantages:
- GetResponse is built on robust infrastructure designed to enhance loading times.
- The platform supports optimized templates, which helps ensure faster performance.
- Dedicated servers contribute to reduced downtime and improved speed.
1&1 Website Builder Speed Advantages:
- 1&1 Website Builder provides a reliable hosting service that ensures decent speed.
- Templates are designed for quick loading without excessive bloat.
- They offer built-in optimizations that enhance page performance.
- Regular upgrades keep the platform’s infrastructure up to date.
When analyzing speed and performance, it’s evident that all three platforms aim to provide efficient loading times to create seamless user experiences. However, Instapage stands out with its optimized architecture and a focus on delivering a lightning-fast performance that translates directly into better conversion rates.
Round Three: Usability and Learning Curve
The learning curve can significantly influence your decision about which platform to use. This section nurtures a friendly conversation around usability, emphasizing how other platforms cater to both newcomers and experienced users. Instapage’s intuitive interface, paired with guided tutorials and extensive resources, ensures that even the most inexperienced user can quickly create stunning landing pages. GetResponse supports novices with easy-to-follow wizards, while also allowing seasoned marketers to explore advanced features. Meanwhile, 1&1 Website Builder’s drag-and-drop simplicity encourages even the most technology-challenged individuals to create a professional website effortlessly. Each platform echoes a common commitment to accessibility, making it easy to transition from a beginner to a skilled user. Supportive communities, comprehensive FAQs, and tutorials further enhance usability, assuring customers that they are never navigating these waters alone.
Round Four: The Support Experience
Customer support acts as the integral sidekick for any platform, ensuring users have a helping hand when needed. Each platform, including Instapage, offers various support options that include chat, email, and phone assistance. Instapage additionally provides extensive resources, such as live webinars, a library of tutorials, and a community forum where users can share insights and solutions. GetResponse impresses with their support, offering a robust knowledge base and community forums where users collaborate and discuss best practices. Lastly, 1&1 Website Builder is noted for its dedicated customer service team, available for live chat and phone support, ensuring users can navigate challenges efficiently. In this round, while each platform offers reliable support, the breadth and accessibility of resources can make a significant difference for users who need quick assistance.
Round Five: Analyzing Pricing Structures
When looking at pricing, potential users should carefully consider what each platform offers versus its cost. Instapage is often viewed as a premium investment, given its advanced features that enhance conversion rates and its ability to significantly contribute to marketing success. Conversely, GetResponse provides a flexible pricing structure that appeals to businesses of varying sizes, allowing users to pay based on the tools that best suit their specific needs. In contrast, 1&1 Website Builder is generally seen as a budget-friendly choice for those seeking user-friendly solutions without breaking the bank. Evaluating pricing requires a keen understanding of what features are most relevant to your business goals, and each platform brings distinct advantages to the table that justify their respective price points.
Ultimately, while all three platforms possess their strengths and unique features, the best choice aligns with your specific needs and marketing goals. Whether you prioritize advanced features, strong customer support, or budget-friendliness, understanding what you value most in a landing page builder will guide you in making the right decision. We encourage you to explore Instapage with its free trial or demo, as its tailored tools and functionalities may just provide the competitive edge you seek for optimizing your landing pages and driving conversions.
