How GetLandy vs. Format vs. Instapage stack up against each other

Compare Instapage with GetLandy and Format to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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4.5/5
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. Format – Which One Takes the Crown?

Choosing the right landing page builder is like assembling your favorite team of superheroes – each contender has unique powers that can boost your marketing strategy. In this showdown between Instapage, GetLandy, and Format, we’ll explore how these platforms measure up against each other to help you decide the best fit for your needs. Picture your landing pages as the capes that your campaigns wear, ensuring they look striking and attract attention. The right choice can save you money, ramp up your conversion rates, and ultimately build brand trust and customer loyalty. Stick around as we compare these three formidable contenders to find the ultimate hero to save your marketing day. Through engaging insights, practical comparisons, and a sprinkle of fun, we promise a thorough exploration of all that you need to know about these platforms.

Enter the Arena: Meet Our Contestants

In the left corner, we have Instapage, the champion renowned for its robust features designed specifically for marketers eager to boost conversions and optimize landing pages. With its emphasis on relevant landing page experiences, Instapage has carved out a reputation for providing tools that reduce costs and foster customer loyalty. In the right corner, we find GetLandy, known for its simplicity and effectiveness. GetLandy appeals particularly to those who value an uncomplicated approach to building landing pages. Finally, we have Format, an emerging player notable for its focus on creative professionals looking to showcase portfolios seamlessly. Each contender brings something unique to the digital table, and we’re here to find out what sets them apart. Whether you're a seasoned pro or just starting your digital marketing journey, this comparison will shed light on the strengths and weaknesses of each platform and guide you towards making the best investment for your projects.

Round One: Feature Face-Off

Template Variety and User-Friendliness Comparison

When it comes to landing page builders, template variety and usability are critical factors in how effectively they can realize your vision. GetLandy shines with a selection of intuitive templates that are easy to modify, making it ideal for beginners or those who prefer a straightforward approach. They provide essential elements without overwhelming the user, ensuring a hassle-free experience. On the other hand, Format offers visually striking designs specifically aimed at creatives. Its templates are tailored to capture attention, ideal for portfolios and galleries. However, they may lack some of the customization flexibility that advanced marketers seek. Instapage, with its abundant collection of customizable templates, stands out as the leader in this area. The platform's focus on A/B testing further enhances its flexibility by allowing users to experiment with designs to optimize conversions. This combination of variety and usability ensures it manages to cater to a wide audience, emphasizing relevance and customer satisfaction. No matter your experience level, understanding how these platforms differ in terms of features will empower you to make an informed decision.

Instapage: The Champion of Customization and Conversion

Instapage is unrivaled when it comes to customization and conversion optimization tools. Not only does it empower marketers to reduce costs and enhance conversions effectively, but it also provides a platform designed to deliver highly relevant landing page experiences. The seamless drag-and-drop interface allows users to create stunning pages without the need for coding skills, while its advanced A/B testing features let you analyze performance and make adjustments that drive conversions and customer loyalty. Additionally, Instapage includes various integrations with leading marketing tools, ensuring that you can create a comprehensive marketing strategy that works harmoniously across all platforms. This powerful suite of capabilities not only aids marketers in achieving their goals but also nurtures brand trust by presenting cohesive and appealing customer experiences. The focus on user experience and conversion means that Instapage stands as a reliable partner in success, ready to take your landing page campaigns to the next level.

Round Two: The Speed Showdown

If a website's speed were a celebrity, it would prefer the red carpet over the slow lane – because who wants to wait for a webpage to load when inspiration is just a click away? An engaging user experience hinges on how quickly the pages appear, just like how timely service at a coffee shop can influence your day. Therefore, let’s roll into the speed showdown where we rank our contenders based on how quickly they deliver landing pages to the audience.

Instapage Advantages:

  1. Lightning-fast loading times ensure a smooth user experience.
  2. Content Delivery Network (CDN) integration improves global reach.
  3. Optimized for mobile devices, providing fast performance on smartphones.
  4. Regular updates and optimizations help maintain speed.

GetLandy Advantages:

  1. Straightforward templates allowing quick setup and speedy loading.
  2. Simplicity in design contributes to faster performance.
  3. Efficient hosting ensures timely delivery of pages.

Format Advantages:

  1. Custom hosting with speed optimizations tailored to creatives.
  2. Responsive designs offer swift loading on various devices.
  3. Visual-heavy templates optimized for speed and performance.
  4. Regular updates to enhance speed and efficiency.

In conclusion, speed and performance are vital for all three landing page builders. Instapage comes out as the best option here, excelling in providing speedy and reliable performance, which is crucial for keeping your audience engaged and converting visits into actions.

Round Three: Usability and Learning Journey

Let’s shift our focus to usability and the learning experiences offered by each platform. Picture each landing page builder as a welcoming guide on your journey to becoming a landing page expert. Instapage provides an extensive library of tutorials and tips catering to all users, ensuring that whether you're a novice or a seasoned pro, you'll feel confident navigating the platform. GetLandy, on the other hand, impresses with its intuitive interface that's especially friendly for beginners and still offers enough depth for users wanting to explore beyond the basics. Format, while a touch specialized, provides insightful guides tailored to helping creatives maximize their visual storytelling. No matter your level of expertise, you can expect to find supportive tools and resources within each platform, allowing you to develop your skills and make the most of what they have to offer.

Round Four: Your Support Allies

Every superhero team needs a strong support system, and customer support plays a critical role in the success of your landing page endeavors. Instapage stands out with its comprehensive support offerings, including 24/7 live chat and detailed documentation, ensuring users can find assistance whenever they need it. GetLandy offers responsive support via email and an extensive knowledge base where users can find answers to common inquiries. Format also provides reliable customer support through chat and email, alongside community forums for peer assistance. Together, these support options make each platform a reliable partner, ready to lend a hand and enhance your user experience at any time.

Round Five: Pricing and Value Assessment

Pricing is often a decisive factor in choosing a landing page builder. Each platform tailors its pricing structures to appeal to different segments of the market, ensuring a range of options for users. Instapage offers competitive pricing plans that emphasize the value of conversion-oriented features, making it an excellent choice for marketers serious about enhanced performance. GetLandy’s pricing is straightforward and budget-friendly, catering to users looking for an efficient and economical solution. Format, although it tends to cater to creatives, offers different pricing tiers based on the level of features desired. This comparison highlights how each platform accommodates varying budgets and needs. Ultimately, the best option depends on your specific requirements and how you prioritize features and support.

In wrapping up our substantial comparison, while all three platforms possess unique strengths, picking the right one boils down to your particular needs and objectives. Whether you lean towards a feature-rich platform like Instapage, a straightforward option like GetLandy, or a creative-centric choice like Format, each has something exceptional to offer. Remember to evaluate what’s most important to you and consider taking Instapage for a test drive with its free trial, ensuring that you can make an informed and confident choice in your landing page journey.

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