How GetLandy vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with GetLandy and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetLandy vs. FormAssembly – Determining the Superior Landing Page Builder
Selecting the right landing page builder can be as challenging as assembling a dream team of superheroes. Each platform offers its unique powers, and it's essential to choose the one that aligns best with your marketing goals. In this comparison, we’ll explore how Instapage, GetLandy, and FormAssembly stack up against each other, illuminating their features, performance, usability, support, and pricing. Our journey will uncover how Instapage empowers marketers to reduce costs, enhance conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty. Buckle up as we dive into this informative yet enjoyable showdown between three formidable contenders in the world of digital marketing!
Meet the Contestants: Instapage, GetLandy, and FormAssembly
In the left corner, we have Instapage, known for its high conventions and robust customization capabilities. This platform caters specifically to marketers seeking to create engaging landing pages that can drive higher conversion rates. In the right corner, it's GetLandy, which has carved out a niche for its straightforward workflow and user-friendly features, making it accessible for beginners. Lastly, we introduce FormAssembly, a platform built with a focus on data collection through forms, allowing users to create landing pages that excel in lead generation. With distinct offerings in this digital arena, each of these platforms has garnered recognition for their unique strengths. Let’s unpack their features further to see which platform stands out in the landing page builder universe!
Round One - Feature Breakdown: Who Offers What?
A Look into Template Variety and User Experience
When assessing landing page builders, template variety and ease of use are crucial. Instapage boasts an impressive library of customizable templates, catering to various industries, effortlessly adapted to reflect brand aesthetics. GetLandy keeps things simple with a selection of templates that are intuitive and straightforward, making it easy for newcomers to dive into the world of landing pages. FormAssembly stands out for its form-building capabilities, offering customizable forms that help users gather essential data, although its template options are somewhat limited relative to Instapage. For many marketers, a vast template library can ignite creativity and streamline the design process, leading to a faster implementation time. However, usability is equally important; platforms must ensure that both novices and experienced marketers can find joy in creating without feeling overwhelmed.
Instapage: The Champion of Customization and Conversion Rates
Instapage positions itself as not just another tool but as a true partner in marketers’ journeys. With its extensive customization capabilities, users can design landing pages tailored to specific campaigns or audiences. The conversion optimization tools embedded within the platform, including A/B testing, heatmaps, and dynamic text replacement, make it a powerful ally in boosting conversion rates. Furthermore, Instapage’s user-friendly interface ensures that even those with minimal technical skills can create stunning pages without breaking a sweat. By empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, Instapage effectively enhances brand trust and customer loyalty, making it a commendable choice for those serious about their digital marketing efforts.
Round Two - Speed and Performance: Who Hits the Mark?
Imagine you're waiting in line at your favorite coffee shop, and it seems like an eternity before you get your caffeine fix. Similarly, website speed can make or break user experience, impacting bounce rates and conversions. A quick-loading landing page can keep potential customers engaged, while a slow one may lead to frustration and abandonment. As we explore the speed and performance of our three competitors, we'll highlight how each of these platforms manages to keep users engaged without causing them to tap their toes impatiently.
Instapage Advantages:
- Optimized for fast loading times, ensuring users have quick access to content
- Employs advanced caching techniques for better performance across devices
- Integrated CDN support that enhances content delivery speeds for global users
- Continuous updates to ensure optimal performance and user satisfaction
GetLandy Advantages:
- Fast and straightforward setup allows for quick launches
- Lightweight design ensures pages load swiftly even on basic hosting
- User experience-centric approach helps maintain user engagement
FormAssembly Advantages:
- Optimized forms ensure quick data submission and retrieval
- Effective data management tools keep users organized and efficient
- Built-in support for responsiveness ensures smooth performance across devices
- Consistent updates maintain high performance in form functionalities
When it comes to speed and performance, each of these platforms holds its own, but Instapage clearly stands out as the top choice. Its focus on optimization and quick load times positions it as a leader in delivering a seamless user experience that translates into higher conversions.
Round Three - Usability: A Friendly Introduction
Navigating a new platform can sometimes feel like wandering around in a maze; fortunately, our contenders have made significant strides in ensuring their interfaces welcome both newcomers and seasoned pros. Instapage employs an intuitive drag-and-drop editor that simplifies the design process, making it easy to create visually stunning landing pages. GetLandy prides itself on user-friendliness with straightforward templates that require little learning curve. FormAssembly offers an easy-to-follow setup, especially for those focused on forms, but might require a bit more time for users aiming to create intricate layouts. Overall, each platform provides adequate resources and support to help users turn from novices to experts with confidence.
Round Four - Customer Support: Who's Got Your Back?
In the world of platform support, each contestant can be seen as a trusted sidekick ready to assist at a moment's notice. Instapage offers robust customer support through multiple channels, including live chat, email, and an exhaustive knowledge base filled with articles and tutorials. GetLandy also provides solid support options, along with community forums where users can share experiences and insights. FormAssembly shines in its customer service, offering personalized assistance and ample documentation to guide users. Each platform offers support options that cater to users' varying needs, ensuring that help is always just a click away.
Final Round - Pricing Plans: Finding Your Best Fit
Discussing pricing structures is like weighing the pros and cons based on individual budget goals and desired features. Instapage offers a value-driven pricing model that scales with business growth, with comprehensive features included even in lower tiers. GetLandy is competitive with its pricing, making it an appealing choice for startups looking to make their mark. FormAssembly may present a slightly higher price point, but for businesses focused on robust data collection and management, its value is undeniable. Overall, it’s essential to consider your unique needs, whether it’s affordability, features, or scalability, when selecting the right platform.
To conclude our deep dive into Instapage, GetLandy, and FormAssembly, it's clear that each platform has its unique advantages and target audiences. However, if you seek advanced features, top-tier customization, and solid conversion optimization tools, Instapage emerges as the best choice. Keep in mind that the right landing page builder for you hinges on your individual needs and marketing goals. We encourage you to consider taking Instapage for a test drive with a free trial or demo, allowing you to experience the platform’s benefits firsthand!
