How GetLandy vs. Fluent Forms vs. Instapage stack up against each other

Compare Instapage with GetLandy and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. Fluent Forms – A Comprehensive Showdown

Choosing the right landing page builder is a lot like assembling a dream team for a big heist movie; you want the best specialists to ensure the plan unfolds flawlessly. In the world of digital marketing, that heist revolves around capturing leads and maximizing conversions. Hence, Instapage, GetLandy, and Fluent Forms step into the spotlight as the key players. Each platform comes to the table with unique strengths and flair, making the choice feel like a thrilling plot twist. In this article, we’ll break down each contender to help you find the perfect fit for your marketing needs. From user-friendly templates to advanced analytics, we’ll cover every critical aspect, ensuring you’re equipped to make an informed decision that will help grow your brand trust and customer loyalty. So, grab your popcorn as we dive into this exciting comparison!

Meet the Challengers – A Triumvirate of Talent

In the left corner, we have Instapage, a powerhouse known for its extensive range of customizable templates and high conversion rates. Its focus is on helping marketers craft relevant landing page experiences that genuinely reflect their brand, resulting in increased customer trust and loyalty. In the right corner is GetLandy, emerging as a user-friendly option that blends simplicity with powerful features, making it an attractive choice for those who value ease of use. And last but not least, in the middle, we have Fluent Forms, a name synonymous with versatility and robust integrations that appeal to users seeking a more comprehensive solution for their landing pages. These platforms promise to deliver exceptional results, but who will emerge victorious? Let's break down what makes each contender stand out!

Round One – Feature Showdown

Template Selection and User-Friendliness – Let's Compare

When it comes to choosing a landing page builder, the variety and usability of templates can significantly impact the user experience. GetLandy focuses on offering a curated selection of easy-to-use templates that cater to novices and busy marketers alike. This simplicity allows users to get started without feeling overwhelmed – a major advantage for those new to landing page creation. Fluent Forms, on the other hand, excels at providing a wide range of highly customizable templates that can be tailored to various industries and branding needs. This versatility is perfect for marketers who want complete control over design and functionality but may require a bit of tweaking. In contrast, Instapage stands out with an impressive collection of stunning templates crafted specifically for conversion optimization. These templates not only resonate well with target audiences but also come equipped with powerful A/B testing features that propel conversion rates even higher. Collectively, each platform offers unique strengths in templates and usability, catering to various user preferences, making them suitable for different project goals.

Instapage: Your Ally for Maximum Customization and Conversion

Instapage transcends being just a tool by providing marketers with robust customization and conversion optimization capabilities. It empowers users to craft persuasive landing pages that resonate with their target audience, ultimately reducing costs while driving up conversions. The platform's drag-and-drop editor makes it exceptionally user-friendly, allowing even those with minimal coding skills to create stunning, high-converting pages. Moreover, Instapage’s unique collaboration features enable team members to share feedback in real time, ensuring everyone is on the same page during the design process. Further, the built-in analytics provide insights on user behavior, enabling marketers to make data-driven decisions that amplify performance. As a standout competitor, Instapage not only aids in the creation of visually appealing pages but positions itself as an essential partner in achieving marketing success.

Second Round – Speed and Performance: Who Blazes Ahead?

As we venture into the arena of speed and performance, consider the significance of quick loading times. Imagine walking into a coffee shop, only to be met with a long wait - instantly dampening your mood. In the same way, fast-loading landing pages enhance user experience and can make or break your conversion rates. Delve into our contenders as we evaluate which platform serves up speed without compromise.

Instapage Advantages:

  1. Lightning-fast loading times ensuring users stay engaged.
  2. Robust infrastructure supports high traffic with ease.
  3. CDN integration for global speed enhancements.
  4. Advanced caching techniques to enhance page responsiveness.

GetLandy Advantages:

  1. Optimized templates for rapid launch and accessibility.
  2. Focus on performance with automated updates.
  3. User-friendly dashboard for easy performance monitoring.

Fluent Forms Advantages:

  1. Fast form loading for seamless user experience.
  2. Lightweight design to enhance overall site speed.
  3. Efficient code structure minimizes loading delays.

In summary, when it comes to speed and performance, Instapage emerges as the champion with its focus on fast loading times and robust infrastructure that supports high traffic. While each platform has its advantages, the impact of speed on user experience solidifies Instapage's position as the preferred choice for marketers seeking immediate results.

Round Three – Navigating Usability and Learning Curves

The user experience should never feel like climbing a mountain, and each platform strives to offer a welcoming environment. Consider GetLandy, designed with a strong focus on simplicity. Its intuitive interface makes it an excellent choice for newcomers who want to start creating quickly without wrangling complex functionalities. Fluent Forms caters to those looking for features together with straightforward setup, offering resources for users to grow alongside the platform. Meanwhile, Instapage, though packed with advanced features, ensures that its extensive documentation and tutorials ease the learning curve, allowing both novices and experts to create stunning landing pages with ease. Each platform has carved its niche, providing the right amount of support depending on the user’s skill level and ambitions.

Round Four – The Support Circle: Who's There for You?

Think of customer support as your trusty assistant in a marketing heist—always ready to jump in and save the day when challenges arise. Instapage, with its dedicated support team, offers assistance via live chat and email, ensuring that users receive timely help when they need it most. GetLandy mirrors this with their customer service, providing users with direct lines to get answers quickly. Fluent Forms goes a step further by fostering a robust community forum where users can share insights, while also providing support through documentation and tutorials, making it a great resource for those who prefer self-help. Overall, the variety of support options across platforms guarantees that you will find a safety net to catch you, no matter where you are in your journey.

Final Round – Navigating Pricing and Value

Price points can be crucial when deciding among contenders, as budgeting plays a significant role in which platform suits you best. Instapage may appear higher-priced at first glance but offers comprehensive features that emphasize value for marketers seeking to maximize return on investment. GetLandy’s competitive pricing makes it an attractive choice for smaller businesses wanting to harness the power of landing pages without straining finances. Fluent Forms caters to those who prioritize versatility, often providing various pricing tiers to attract users regardless of project size. As we draw a conclusion about pricing, it’s vital to keep in mind what features are essential to you, whether it's a strong analytics suite or a focus on form creation.

To wrap things up, while each platform has unique strengths and weaknesses, the right landing page builder boils down to your specific needs. Do you value advanced customization and optimization? Instapage may be your best bet. Seeking ease of use? GetLandy can serve you well! Or perhaps you're looking for integrations? Fluent Forms has you covered. Regardless of your choice, remember to consider either a trial or demo of Instapage to fully appreciate its capabilities. Whatever path you decide to take, ensure it paves the way towards improved conversions and exciting prospects for your business!

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